Julia Ryzhuk
Marketing Consultant
Cracow,Poland
Summary
Objective: update my knowledge and systematize skills to start scientific activities or to participate in international business project
Areas of interest: business management, marketing management, develop and launch of new products, carrying out advertising campaigns, customer behavior modeling, innovative technologies and trends in marketing&management
Overview
5
5
Languages
9
9
years of post-secondary education
23
23
years of professional experience
Work History
CEO
Alfagrafic Poland advertising agency
Cracow, Poland
06.2019 - Current
- Prepared organization for forecasted demand levels through effective operational planning.
- Developed key operational initiatives to drive and maintain substantial business growth.
CDD Utility Officer, Analyst
HSBC, Commercial Banking
Cracow, Poland
01.2018 - 01.2019
- Know Your Customer (KYC) vs.
- Client Due Diligence (CDD), Brexit French team
- Identity verification services
CEO, Project Manager, Client Service, Owner
Linia Premier advertising agency
Kiev, Ukraine
01.2007 - 01.2018
- Development of advertising materials in different medias: creation, printing, advertising production non–standards, advertising in the point of sales, indoor/outdoor events, logistics, digital marketing projects (site and content), SMM projects, personnel recruitment and management, finance planning
- Clients: Procter&Gamble, L'Oréal, JT International, Philippe Morris, Mary Kay, Johnson&Johnson, Mondelez International (Jacobs, Carte Noire, Dirol, Korona, Milka etc), Beiersdorf (Nivea), local clients Turnover more 1 000 000 USD/for the year 2012 (Ukraine) 8 permanent employees, 100-300 employees on contract TV channel INTER (www.inter.ua, top TV channel in Ukraine, more 500 employees.
Director of Brand Marketing
Inter TV channel
Kiev, Ukraine
01.2005 - 01.2007
- Strategic and tactical planning, advertising budget planning, creation and implementation of promotional and advertising activities, development of visual and sound spots for TV, radio, media “from scratch”, development of outdoor activity, souvenir production etc.
- Qualitative and quantitative audience research, analyze sales and marketing metrics
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
- Developed insights on marketing campaigns to assess performance against goals.
Communications Manager
Olymp (Olymp.ua)
Kiev, Ukraine
06.2004 - 12.2005
- Developed advertising tactics and implemented new solutions for increased brand awareness.
- Collected performance data on each promotion to better plan future events.
- Wrote engaging and creative press releases for each promotion.
- Developed campaigns, led design and tracked results.
- Directed creative process for traditional and online ads.
- Built and strengthened strategic relationships with Media, advertising agencies and partners.
- Reduced marketing costs by monitoring budgets, leveraging communications materials and developing protocol.
- Press and TV advertising coordination
Analytics Manager
Inter TV channel
Kiev, Poland
01.1999 - 01.2004
- TV audience measurement (digital data base).
- Qualitative and quantitative research, analyze marketing metrics for effective media planning, broadcast scheduling, content planning and mass media positioning
- Analyzed program data to provide input for key decision making and strategic planning for shareholders meeting.
- Applied knowledge of data modeling and statistical analysis to note trends and draw conclusions.
- Gathered, arranged and corrected research data to create representative graphs and charts highlighting results for presentations.
- Interpreted data and made recommendations from findings.
Process Expert
Ministry of the Economy of Ukraine, department of Ukraine's integration into the EU
Kiev, Ukraine
01.1998 - 01.1999
- Detailed presentation on projects completed available upon request.
- Examined existing financial documents to best update and maintain project records.
Education
Diploma - Professional Marketing
The Chartered Institute of Marketing, CIM
Warsaw 10.2017 - 06.2018
VISUAL MERCHANDISING
Cracow School of VISUAL MERCHANDISING
Poland 10.2016 - 06.2017
Diploma -
School of VISUAL MERCHANDISING
Moskow, Russia 02.2013 - 02.2013
Spesialist Diploma - Manager And Marketing Specialist
National Technical University of Ukraine "KPI"
Kiev, Ukraine 09.1996 - 07.1998
Bachelor Diploma - Marketing in The Industrial Sector, Management
National Technical University of Ukraine "Kyiv Polytechnic Institute
Kiev, Ukraine 09.1992 - 07.1996
MARK DATA MEDIA WORKSTATION (quantity media analytics software) user-analyst - undefined
Diploma - Business Administration
Interschool, Inter TV Channel
Kiev, Ukraine 01.2006 - 01.2007
Art Education
Interschool, Inter TV Channel
Kiev, Ukraine 01.2006 - 12.2006
Skills
Analytical and creative thinkingundefined
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
CEO
Alfagrafic Poland advertising agency
06.2019 - Current
CDD Utility Officer, Analyst
HSBC, Commercial Banking
01.2018 - 01.2019
Diploma - Professional Marketing
The Chartered Institute of Marketing, CIM
10.2017 - 06.2018
VISUAL MERCHANDISING
Cracow School of VISUAL MERCHANDISING
10.2016 - 06.2017
Diploma -
School of VISUAL MERCHANDISING
02.2013 - 02.2013
CEO, Project Manager, Client Service, Owner
Linia Premier advertising agency
01.2007 - 01.2018
Art Education
Interschool, Inter TV Channel
01.2006 - 12.2006
Diploma - Business Administration
Interschool, Inter TV Channel
01.2006 - 01.2007
Director of Brand Marketing
Inter TV channel
01.2005 - 01.2007
Communications Manager
Olymp (Olymp.ua)
06.2004 - 12.2005
Analytics Manager
Inter TV channel
01.1999 - 01.2004
Process Expert
Ministry of the Economy of Ukraine, department of Ukraine's integration into the EU
01.1998 - 01.1999
Spesialist Diploma - Manager And Marketing Specialist
National Technical University of Ukraine "KPI"
09.1996 - 07.1998
Bachelor Diploma - Marketing in The Industrial Sector, Management
National Technical University of Ukraine "Kyiv Polytechnic Institute
09.1992 - 07.1996
MARK DATA MEDIA WORKSTATION (quantity media analytics software) user-analyst - undefined
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