Kacper Domanski
Warsaw,Mazovia
Summary
Accomplished professional with expertise in data-driven decision making, advanced e-commerce and distribution, and AI integration in operations. Demonstrated success in strategic project management, leading large-scale international projects, and fostering high-performance teams through effective leadership and development. Proven track record of operational excellence, streamlining processes, and driving continuous improvement across diverse markets. Skilled in change management, adept at managing transitions and implementing change initiatives to enhance business outcomes.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
GUEST EXPERIENCE MANAGER EUROPE, NORTH AFRICA, CIS
ACCOR
EUROPE,
04.2021 - 07.2025
- Directed strategic project management initiatives across diverse markets in Europe and North Africa, delivering impactful results in a multicultural and international setting in more than 250 hotels.
- Collaborated closely with senior executives (SVP and VPO of Operations) to design and execute projects aligned with organizational objectives and regional priorities.
- Enhanced revenue growth by developing and implementing guest experience strategies tailored to market-specific demands.
- Supported operations teams in identifying and addressing performance gaps, driving operational excellence and consistency across properties.
- Analyzed key metrics and data to inform decision-making and optimize project outcomes, ensuring alignment with organizational goals.
- Led cross-functional teams to execute complex initiatives, fostering collaboration between regional and property-level stakeholders.
- Developed action plans to improve service quality and operational efficiency, delivering measurable improvements in guest satisfaction and revenue performance.
- Provided strategic insights and solutions to regional challenges, leveraging data-driven approaches to optimize project impact and ROI.
PROXIMITY & AREA GX MANAGER, CENTRAL & NORTH OF POLAND
ACCOR
01.2018 - 04.2021
- Led the deployment of Accor projects across the hotel portfolio.
- Oversaw new hotel openings, ensuring compliance with brand standards and seamless project implementation.
- Enhanced revenue generation through strategic quality project initiatives.
- Improved KPIs by driving successful execution of quality-focused projects.
- Provided expert consultancy in e-commerce strategies to optimize hotel performance.
- Contributed to hotel operations, aligning project outcomes with operational excellence and daily operations
E-COMMERCE HEAD OF CONTENT
WAKACJE.PL
03.2014 - 11.2017
- Led content strategy development and execution across all channels (online, social media, email, mobile, video), ensuring content was on-brand, high-quality, and optimized for search and user experience, driving improved conversion rates.
- Managed and mentored a team of writers, editors, and strategists, fostering best practices in grammar, style, and messaging while maintaining high standards for content creation and delivery.
- Developed and implemented content standards, systems, and processes, including real-time strategies for creation, distribution, maintenance, and repurposing, aligned with both short- and long-term marketing goals.
- Analyzed content performance through usability testing and data insights, collaborating with stakeholders to refine strategies and meet measurable marketing objectives.
HEAD OF ECOMMERCE & SALES
BTA KOMPAS
10.2012 - 02.2014
- Developed and executed sales strategies for stationary and network agencies, driving lead generation and business growth.
- Expanded the agency network, strengthening market presence and customer reach.
- Managed and optimized call center structures, ensuring efficient operations and high-quality customer interactions.
- Implemented new e-commerce technologies, enhancing digital sales channels and operational efficiency.
COORDINATOR OF AFTERSALES DEPARTMENT
WAKACJE.PL
01.2010 - 09.2012
- Successfully established the After Sales Department for the unified call center operations of EasyGo.pl and Holiday.pl, ensuring seamless integration post-merger.
- Designed and implemented a dedicated CRM system tailored to After Sales needs, improving efficiency and customer support outcomes.
- Spearheaded the development of workflows and protocols, contributing to enhanced customer satisfaction and operational excellence.
- Conducted team training sessions to ensure effective adoption of the newly implemented CRM and streamlined processes.
Education
COLLAGE OF TOURISM AND HOSPITALITY
Gdańsk/Poland 10.2006 - 09.2010
Skills
- Data-Driven Decision Making: Leveraging data insights to guide strategic decisions and drive business outcomes
- Advanced E-Commerce & Distribution: In-depth knowledge of digital distribution channels and e-commerce strategies to enhance revenue and operational efficiency
- AI Integration in Operations: Skilled in utilizing AI tools and technologies to optimize operational processes and enhance guest experience
- Strategic Project Management: Proven ability to lead and execute large-scale, cross-functional projects within complex international environments
- Team Leadership & Development: Strong track record of inspiring teams, fostering collaboration, and ensuring high performance through mentorship and development
- Operational Excellence: Expertise in streamlining operations, improving efficiency, and driving continuous improvement across diverse markets
- Change Management: Skilled in managing transitions and implementing change initiatives across teams and operational systems
Websites
Certification
Google Analytics Advanced Certificate, Hi end google certification from data analytical tool, measuring all eCommerce sales KPI's
Custom
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Languages
English
Fluent
Polish
Native
Timeline
GUEST EXPERIENCE MANAGER EUROPE, NORTH AFRICA, CIS
ACCOR
04.2021 - 07.2025
PROXIMITY & AREA GX MANAGER, CENTRAL & NORTH OF POLAND
ACCOR
01.2018 - 04.2021
E-COMMERCE HEAD OF CONTENT
WAKACJE.PL
03.2014 - 11.2017
HEAD OF ECOMMERCE & SALES
BTA KOMPAS
10.2012 - 02.2014
COORDINATOR OF AFTERSALES DEPARTMENT
WAKACJE.PL
01.2010 - 09.2012
COLLAGE OF TOURISM AND HOSPITALITY
10.2006 - 09.2010
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