Karina Grygielska
Senior Marketing & Communications Leader
Kwirynów
Profil zawodowy
Senior marketing and communications leader with 20+ years of experience shaping brand narratives, communication strategies, and storytelling frameworks for organizations across multiple industries, markets, and cultural contexts. I specialize in building powerful, differentiated communication ecosystems for B2B companies, international corporations, public institutions, and high-profile individuals. My work focuses on transforming complex offerings, organizational narratives, and expert knowledge into clear, compelling stories that resonate across audiences — from executive stakeholders and enterprise clients to media and public opinion. I bring strong experience in PR, media relations, and multi-stakeholder communication, supported by an extensive network of journalists, business partners, and industry contacts in Poland and international markets. I am known for combining strategic thinking with creative storytelling, helping brands stand out in competitive markets through distinctive positioning, narrative clarity, and audience-centric messaging. I also actively use AI-enabled tools to support insight generation, content structuring, and communication optimization.
Podsumowanie
22
22
years of professional experience
Doświadczenie
New Business Director / PR Director / Client Services Director
Face it Agency
Warsaw
2019.10 - Current
- Lead communication strategy, PR direction, and storytelling development for a diverse portfolio of B2B clients across industries including technology, finance, healthcare, education, legal, culture, and public institutions.
- Design and lead high-level communication and storytelling strategies for brands operating in highly competitive markets.
- Translate complex business models, services, and institutional narratives into clear, compelling communication frameworks.
- Develop differentiated brand positioning and messaging systems tailored to multiple audience segments.
- Build integrated communication ecosystems across PR, digital, events, and sales channels.
- Advise clients on external communication strategy, media positioning, and reputation-building approaches.
- Create narrative-driven content for campaigns, presentations, investor-style decks, and event communication.
- Support business development through strategic storytelling and high-impact proposal narratives.
- Collaborate with senior stakeholders, creative teams, and external partners to execute communication strategies.
- Selected clients include: KPMG, Medicover, Cinema City, e-Izba, Gekko AdvisoryNow, Ekantor, BPO Network, Bravecare, EllaComm (Israel), Szkoła w Chmurze, Akademia Leona Koźmińskiego, Uniwersytet w Siedlcach, Uczelnia Korczaka.
- Legal & advisory clients: Lex Law Firm, B-Legal Law Firm, PWP Law Firm, Frejowski Twardygrosz Law Firm, Security Law Firm.
- Education & culture: Big Ben School, various academic institutions.
- Artists & public figures: Mika Urbaniak, Beata Szałwińska, Izabela Łapińska.
Marketing & Communications Manager
Komunikado PR
Warsaw
2015.05 - 2019.05
- Developed and executed communication strategies and PR narratives for international and enterprise-level clients across FMCG, automotive, and industrial sectors.
- Created brand narratives and integrated campaign storytelling across multiple channels.
- Led PR and corporate communication initiatives ensuring consistent messaging across markets.
- Advised senior stakeholders on positioning, reputation strategy, and audience communication.
- Developed multi-format communication assets including campaigns, press materials, and corporate content.
- Managed communication delivery across B2B and B2C environments.
- Key clients: Osram, LEDVANCE, Castrol, Madej Wróbel.
Corporate Communications Specialist
IFC CEE (Industrial & Financial Systems)
Warsaw
2008.02 - 2013.10
- Led corporate communication, PR coordination, and event communication for an international technology organization operating across Central and Eastern Europe.
- Coordinated PR strategy execution in collaboration with external PR agencies.
- Developed press materials, corporate messaging, and media-facing communication assets.
- Built and maintained relationships with journalists and media representatives in Poland.
- Organized press events, media briefings, and corporate communication activities.
- Managed participation in international trade fairs and industry conferences.
- Coordinated speakers, event preparation, and stakeholder alignment for external events.
- Supported internal communications, corporate events, and employee engagement initiatives.
- Ensured consistency of messaging across regional and cross-functional teams.
- Supported marketing and promotional communication activities across the Polish market.
Account Manager (Strategy & Communications)
Sigma International Poland
Warsaw
2005.10 - 2008.10
- Developed communication strategies and storytelling frameworks for international clients.
- Created structured presentations and business narratives for multi-market campaigns.
- Supported cross-market communication execution and client advisory processes.
- Clients included: US Pharmacia, P&G, Airbus, Pedigree, ARC International.
Marketing & Events Specialist
BC MFD Media Communications
Warsaw
2004.10 - 2005.10
- Delivered integrated marketing and event communication campaigns for international brands.
- Designed communication concepts for brand activations and promotional initiatives.
- Coordinated end-to-end project delivery and client communication materials.
- Clients included: Magda Gessler, Gosia Baczyńska, Rémy Martin, Jim Beam, Glenfiddich, Metaxa, Polpharma.
Wykształcenie
MA - International Relations (European Studies)
Adam Mickiewicz University
Postgraduate Studies - Journalism
Adam Mickiewicz University
Support Group Therapist -
Fundacja Sto Pociech
Warsaw, PolandUmiejętności
- Strategic Brand Storytelling
- Narrative Design
- Multi-Industry Communication Strategy
- PR & Media Relations
- Messaging Architecture
- Positioning Strategy
- International Communication Adaptation
- EMEA Communication Adaptation
- Executive Communication
- Stakeholder Communication
- Campaign Strategy
- Integrated Communication Strategy
- Event Communication
- Conference Communication
- Thought Leadership Communication
- Sales Enablement
- Pitch Narrative Development
- Multi-channel Content Strategy
- Cross-functional Leadership
- AI-assisted Content Strategy
- Content Optimization
- Market trend awareness
- Strategic thinking
- Customer relationship building
- Brand management
LANGUAGES
English
Advanced
C1
German
Intermediate
B1
Polish
Proficient
C2
Niestandardowe
Gazeta Wyborcza, Polityka, Newsweek, Onet, Forbes, Polsat, TVN, TVP, Biznes24, Fundacja Dajemy Dzieciom Siłę, Fundacja Sto Pociech, Fundacja Nasze Szczęścia, Work & Travel (USA), corporate, legal, FMCG, education, public sector, culture & arts
Zainteresowania
- Sailing
- Biking
- Travelling
Osiągnięcia
- PR Wings Distinction, for the 'Pracodawca z Sercem' campaign promoting inclusive hiring and employment opportunities for people with disabilities.
Oś czasu
New Business Director / PR Director / Client Services Director
Face it Agency
2019.10 - Current
Marketing & Communications Manager
Komunikado PR
2015.05 - 2019.05
Corporate Communications Specialist
IFC CEE (Industrial & Financial Systems)
2008.02 - 2013.10
Account Manager (Strategy & Communications)
Sigma International Poland
2005.10 - 2008.10
Marketing & Events Specialist
BC MFD Media Communications
2004.10 - 2005.10
MA - International Relations (European Studies)
Adam Mickiewicz University
Postgraduate Studies - Journalism
Adam Mickiewicz University
Support Group Therapist -
Fundacja Sto Pociech