Karolina Czerwonka

• Owned full country P&L and end-to-end operational and financial performance of the Polish business.

• Led business strategy, network performance, commercial initiatives, digital development and operational execution.

• Built and developed management structures, setting KPIs, accountability and performance routines across the organisation.

• Defined and implemented country-wide pricing strategy, balancing revenue growth, customer demand and competitive positioning

• Led development of digital product offering (mobile app), aligning product features with customer needs and business objectives

• Developed B2B growth strategy through customer segmentation and category-based planning, increasing relevance and profitability of partnerships

• Directed a franchise network of 16 partners (60 stores), driving sustained revenue growth and improving overall profitability
• Executed multi-country expansion strategy (CEE & Baltics), including market entry, site selection and scalable operating frameworks
• Defined and implemented changes in franchise partner collaboration model, including commercial terms, operational routines and partnership structure
• Optimized franchise business models through P&L-driven decision making, commercial negotiations and cost structure improvements
• Ensured alignment with corporate policies, legal requirements and brand standards while implementing scalable operational frameworks

• Led digital workforce management transformation (online scheduling), including tool selection, configuration, rollout and post-implementation performance tracking
• Improved labor efficiency and cost structure through data-driven workforce planning
• Owned commercial and operational performance of a multi-unit franchise network, driving profitability and execution standards
• Identified and delivered network expansion opportunities through site analysis, partner onboarding and new openings
• Designed and implemented local commercial initiatives to strengthen revenue performance and partner results
• Ensured consistent customer experience by defining and reinforcing service, quality and operational standards across the network

• Contributed to product development and launch initiatives, including preparation of rollout materials, training programs and performance monitoring as a part of KFC Brand Product Team
• Supported 100+ restaurants across two regions on all HR functions
• Built HR strategies to support business and reduce labor costs
• Designed and executed succession planning and competency-based recruitment
• Delivered training programs to support leadership development

• Led “Simplification” initiative aimed at reducing labor costs and improving service speed through lean-based process redesign
• Owned full P&L for a high-volume QSR unit, driving revenue growth, cost control and overall profitability in line with brand standards
• Directed end-to-end customer and commercial performance, including sales, product execution and operational delivery, ensuring consistent KPI achievement
• Built and developed high-performing teams, strengthening leadership capability, accountability and alignment with business objectives
• Implemented commercial and operational improvements to enhance efficiency, service speed and profitability, enabling scalable best practices across the network

Selected engagement: Bakery Retail Chain: Strategy, Sales & Operations Transformation

• Supported transformation of a multi-site bakery retail network of nearly 90 company-owned and 30 partner stores.

• Analysed sales, portfolio, pricing, customer experience and operational performance; identified key growth and efficiency opportunities.

• Developed commercial propositions covering product mix, pricing, store communication, employee execution and performance measurement.

• Reviewed management structures, recruitment, onboarding, training, retention and incentive systems.