Karolina Domelow

• Consulted with product development teams to enhance products based on customer data and translated features into users stores and/or detailed tickets for development team.
• Conceptualized and deployed enhanced product features which resulted in improvement to customer journey, 25% increase in revenue and 80% reduced number of complaints.
• Managed and prioritised backlog to work through project's life cycle using Asana. Working on up to 50 tickets daily.
  Performed acceptance testing for all released features on each stage: development, staging and production.
• Set goals, formalized policies and enforced operational standards to maximize team performance and keep project on-task to achieve set roadmap targets.

ACHIEVEMENTS

• Planned, scoped and coordinated 4 months long project to deliver new site with new e-commerce engine supporting it (Shopify Plus) (2 sites) which resulted in increase of AOV by 36%

KEY IMPROVEMENT

• Learnt how to increase communication through all team members by optimizing the tools that are already in use like scrum mythology, Miro, Asana, and Slack.

• Worked with our multidisciplinary team to take each project from conception to launch. Conducted research, performed data analysis and worked closely with the Management Team, designers, copy writers and engineers.
• Managed backlog of user stories and technical specifications.
  Worked cross-functionally with marketing leader, partnership team and customer service to understand customer pain-points and translated those into actionable user stories.
• Implemented new Email Marketing Software, Campaign Monitor which resulted in ROI increase by 100%.
• Procedure writing: I wrote several procedures, from short instructional description to more complex documents with definitions and all details covering how software works and how it's been structured

ACHIEVEMENTS

• I halved number of steps user had to take in order to complete their purchase, which resulted in about 25% increase in revenue generated.

• Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
• Scoped, planned and helped implement Campaign Monitor.
• Used Campaign Monitor to create new automated marketing strategy and implemented it in practice which resulted in shift in the revenue. Initially company relied heavy on email campaigns to bring revenue, since implementation of automated email and on site marketing company, revenue reliance shifted and increased by nearly 50%.
• Produced and submitted weekly and monthly reports measuring the impact of actions taken and report performance of all digital marketing campaigns, and help assess against goals. Identify trends and insights, and optimised spend and performance based on the KPIs. Brainstorm new and creative growth strategies.

ACHIEVEMENTS

• Through my data cleansing and comparison I was able to id gaps in the processes that company had which lead to significant cash savings.

Managed in a proactive way the customers’ needs and expectations by working directly with the clients; While working for AMS I built and maintained strong working relationships between all parties, ensuring that they are continually appraised and updated on the relevant processes.

As Coaching Coordinator I was mainly responsible for regional (UK and abroad) development of scuba diving together with a group of volunteers that I coordinated. The role involved helping with day-to-day issues in addition to a number of (sport) development projects, including policy making. I line managed 15 Regional Coaches (who managed their own teams of volunteers). As a Diver Resources Team (DRT) Administrator my role involved supporting DRT team in different administration tasks and day-to-day issues. Daily tasks included technical advice on aspects of BSAC training and branch management. Apart from that I kept my duties in managing social media and help with email marketing.

My role involves supporting DRT team in different administration tasks and day-to-day issues. Daily tasks include responding to email and telephone queries from BSAC members. I am also supporting DRT team at the events.

As additional responsibility I am currently responsible for running BSAC Facebook and Twitter and coordinating BSAC Kidz project.

Worked closely with Marketing Manager to maintain optimum levels of communication to effectively and efficiently complete projects. Exceeded goals through effective task prioritization and great work ethic. Developed campaigns and specific marketing strategies for clients. Coordinated with social media, public relations and other teams to execute product introductions.