Karolina Kurowska

I manage critical functions across Talent Development, Training, Marketing, Branding, Onboarding, Communication, and Events. My role is pivotal in driving strategic initiatives, optimizing processes, and influencing the direction of Operations Department in the Next Generation Software Solutions Global Team.

• Managed complex projects from inception to completion, ensuring timely delivery and client satisfaction for the global team.
• Supported department leadership in implementing new policies, procedures and audits.
• Spearhead automation initiatives within the Marketing and Communications function to elevate productivity and quality standards.
• Lead efforts to foster team cohesion, introducing innovative activities for integration.
• DEI Champion within the Warsaw office, promoting and training about diversity and inclusion
• Manage and ensure the consistent delivery of brand materials, reinforcing our global brand presence.
• Direct the management of internal communications.

I played a critical role for the business communication, both strategic and operational aspects of communication across multiple lines of business. I led the management of channels, content creation, and the execution of internal and external campaigns, driving brand consistency and strategic communication across the region.

• Drove change through quality-oriented strategies to help operations accomplish ambitious short- and long-term goals across the CEE region.
• Serve as a brand consultant, offering expert guidance and approvals to maintain brand integrity across all communication channels.
• Provide strategic communication support to the CEE President.
• Plan and manage high-profile business and internal events, working closely with various lines of business.

Led the planning and implementation of marketing strategies across Poland, Ukraine, and the Baltic Countries. My role involves managing both internal and external communication channels, ensuring that regional marketing initiatives align with global objectives while addressing local market needs.

• Drove content marketing campaign and editorial calendar to deliver high-quality content and optimize performance in Poland, Ukraine, and the Baltic Countries.
• Boosted brand awareness by developing and implementing strategic marketing campaigns..
• Organize and manage events that promote the company’s products and services, ensuring successful execution and alignment with marketing goals.
• Plan and manage the marketing budget for all regions.
• Develop and deliver compelling internal and external communication strategies.

Plan and execute marketing activities across all Empik stores, ensuring consistency and alignment with the company’s strategic objectives. My role involved managing agency collaborations, enhancing customer experience through various touchpoints, and driving marketing initiatives that resonate with our target audience.

• Plan and execute comprehensive marketing strategies across all Empik stores, ensuring activities are aligned with company objectives and customer needs.
• Maintain MarCom-related touchpoints, including online, in-store, and promotional activities, to continuously improve the customer experience.
• Lead the creation and implementation of Point of Sale (POS) materials, ensuring they effectively communicate marketing messages.
• Manage the end-to-end process for launching new collections and store openings from concept to implementation.
• Drive sponsorship projects, securing partnerships that align with Empik’sbrand and marketing goals.

Led the brand marketing communication strategy and execution for the Mothercare and ELC brands across Poland, Slovakia, and the Czech Republic. My role involved adapting Global Marketing strategies to local markets, driving product launches, and leading key marketing initiatives to achieve business objectives.

• Plan and execute brand marketing communication strategies for Mothercare and ELC in Poland, Slovakia, and the Czech Republic, ensuring alignment with global objectives while tailoring approaches to local markets.
• Lead product launches, coordinating cross-functional teams to ensure successful introductions to the market.
• Oversee the PR efforts, ensuring positive media coverage and strong brand reputation.
• Drive social marketing initiatives, leveraging digital platforms.

I was responsible for overseeing brand management and marketing initiatives across Poland, Slovakia, and the Czech Republic. My role focused on developing and executing marketing plans, driving product launches, and enhancing customer engagement through effective promotional activities and social media strategies.

• Develop and implement marketing plans tailored to the specific needs of Poland, Slovakia, and the Czech Republic.
• Lead the introduction of new products in focus markets, coordinating efforts to maximize market impact and customer awareness.
• Provide expert brand consultancy and approvals.
• Manage and maintain MarCom promotional activities, focusing on improving the overall customer experience.
• Drive social media marketing initiatives across key platforms.
• Manage the website, ensuring the site is updated with relevant content and optimized for user experience.
• Engage in daily cooperation with customers and partners.
• Collaborate closely with other departments to align marketing efforts with broader business objectives and operational needs.