Katarzyna Koral

• Leading three teams (PMs, Sales Team, Affiliate Program team)
• Creating and developing financial products at rankomat.pl
• Building a product development strategy based on the vision and mission of the organization
• Developing comparison websites; affiliating programs by delivering best offers and products for our users
• Leading my PM team in building and maintaining product roadmaps
• Leading team in management and development of the ebroker partner affiliate program
• Leading Sales Team - building a communication and sales strategy with partners; developing a partners panel for products; setting sales goals
• Empowering my teams and keeping them on track to build and improve product that customer love
• Reviewing data and coming up with hypotheses on how to improve processes and products
• Setting OKRs and being responsible for their delivering
• Close cooperation with CMO, CIO, COO
• Co-creation of budget assumptions
• Responsibility for the delivering the budget assumptions

As a member of Committee Management:

• Building company strategy, vision and mission
• Involvement in the development of company goals
• Making strategic decisions regarding the development of the company
• Identification of opportunities and risks and their appropriate management
• Cooperation with Bauer Media Group and european comparison website as a part of OCP (Strong leadership skills and excellent understanding of how to set priorities to achieve the desired results)

• Managing a team of 30 people - marketing and financial product development department (Personal Finance & Marketing Services)
• Budget planning and implementation
• Creation and development of products from simple data collection services, through affiliate program to fintech projects
• Creating product development strategies, business models and their profitability
• Management of the customer acquisition process, traffic and its monetization
• Supervision of performance marketing, SEM, SEO, IT and graphics department
• Taking care of the effectiveness of marketing activities
• Managing cooperation with external partners, incl
• Relationships with media houses, advertising agencies, affiliate networks, product suppliers and web services
• Taking care of team development, organization of work, matching the scope of duties to skills, high motivation to achieve goals

• K
• Managing the development of the Marketing Department, conducting employment policy, payroll and bonuses in the Department,
• Managing the process of generating traffic through marketing activities
• Cooperation with external partners, including media houses, advertising agencies, affiliate networks, suppliers of products and services,
• Planning and monitoring the execution of the marketing budget
• Preparation, implementation and monitoring of the implementation of the marketing strategy

• Ebroker.pl
• Management of the marketing department
• Preparation and responsibility for the implementation of the department's annual budget
• Setting goals and controlling their implementation
• Cooperation with CEO
• Responsibility for commercial and sales policy
• Representing the company in business meetings, negotiating contracts

• Ebroker.pl
• Planning, implementation and control of advertising campaigns for ebroker.pl, dealbroker.pl, cod.org.pl
• Ongoing monitoring of the campaign, optimization of advertising tools, effectiveness/conversion analysis
• Direct contact and setting the terms of cooperation with publishers
• Preparation of the offer and agreeing the terms of cooperation
• Supervision and support of graphic designers, acceptance of creations (banners, mailings)
• Planning the department's monthly budget

• Preparing advertising offers for specific products and new websites
• Creating the concept and coordinating the production of special websites for the e-commerce industry
• Participation in the development and implementation of the OnetEfekt product (Efficiency Advertising)
• Ensuring compliance with standards and internal procedures for the product advertising
• Update of technical specifications, procedures and instructions
• Responsibility for the advertising product in the field of sales promotion, self-promotion
• Conducting training in the field of performance advertising

• Marketing)
• CV, podsumowanie 15+ years of experience in Product Development, Digital, Performance Marketing
• My work was mainly focused on the development of financial products
• Thanks to my engagement, the company's income has increased several times, and the team I work with was able to develop their skills and self-confidence
• I am a leader who knows how to support my coworkers and how to achieve the intended goals together.