Katarzyna Kowalska
Wrocław
Summary
Experienced Marketing Specialist keeps up with tight deadlines and high-value customers. Successful at working with diverse teams to develop comprehensive approaches to marketing plans. Intelligent and insightful professional.
Overview
19
19
years of professional experience
Work History
Marketing Specialist
EY
01.2023 - Current
- I hereby consent to my personal data being processed by (company name) for the purpose of considering my application for the vacancy advertised under reference number (123XX6 etc.), Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts
- Optimized advertising efforts by developing content for media relations, corporate communications and [Type] posts
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
- Tracked key metrics and developed spreadsheets and data models
- Wrote engaging and successful marketing, advertising and website copy.
Marketing Assistant
PRP
01.2006 - 01.2021
- Designed and presented social media campaign ideas
- Performed market analysis and researched latest trends
- Assisted with capturing and analyzing social media metrics
- Tracked and analyzed web analytics to recommend proactive adjustments to strategies.
Education
Project Management Essentials -
02.2023
Digital Marketing -
11.2022
Google Analytics Expert -
10.2022
Bachelor - Journalism and Social Communication
University of Wrocław
06.2021
Certificate in Advanced English -
08.2020
Skills
- Software
- Languages
- Hobby/Interest
- Traveling
- Art
- Cooking
- Yoga
- Communications management
- Digital marketing
- Market analysis
- Copywriting expertise
- Graphic design
- Google Analytics
- Microsoft Office Suite
- Adobe Creative Cloud proficiency
- English - C1
- Spanish - A2
- Project Management
- Social Media Management
- Time Management
- Digital Marketing
- Branding
Languages
Polish
First Language
English
Advanced
C1
Timeline
Marketing Specialist
EY
01.2023 - Current
Marketing Assistant
PRP
01.2006 - 01.2021
Project Management Essentials -
Digital Marketing -
Google Analytics Expert -
Bachelor - Journalism and Social Communication
University of Wrocław
Certificate in Advanced English -
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