Katarzyna Szafraniec-Leśniak
Group Managing Director
Wrocław
Profil zawodowy
Qualified director with extensive background of hair professional market. Utilises superior communication skills to build meaningful, trusting relationships that exceed client demands. Highly skilled manager with outstanding team leadership abilities to meet targets consistently. Meets job demands and deadlines through diligent work-ethic and dedication to quality - passionate about delivering outstanding quality and service.
Podsumowanie
31
31
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Doświadczenie
Group Managing Director
Orbico sp. z o.o.
Warszawa
01.2025 - Current
- full responsibility for financial plans and for P&L, budget planning and resources allocation, for each of relevant countries,
- negotiating of JBP with strategic partner ( Wella company ) and with smaller tactical ones,
- coordination of activities between departments in order to achieve required objectives, considering local specifics of each country and local challenges,
- implementing human resources management policy and employee development - talent development and succession planning,
- representing the company at external events and industry conferences.
Managing Director Salon Professional PL and RO
Orbico sp. z o.o.
Warsaw,
06.2021 - 12.2024
- key responsibility - negotiating of agent model contracts with Wella company,
- implementation of all required changes, including all processes ( finance, IT, logistic),
- implemenation of required restructure,
- motivating local teams to accept the challenges and continue to deliver planned goals,
- planning and execution of entering new channels, preparation of new strategy per channel ( premium retail, e-commerce),
Cluster Director Salon Professional
Orbico sp. z o.o.
Warszawa
03.2017 - 12.2024
- strategic business planning for salon professional category,
- supervision of launching hair category in new countries,,
- implementation of similar planning methods and way of working in all relevant countries ( KPIs, motivation systems, gain and grow strategy),
- active help in negotiation with producers and local top customers,
General Manager
Orbico Salon Professional Polska
Warszawa
03.2017 - 06.2021
- managing the company's daily operations to achieve strategic goals,
- budget planning and full P&L responsibiilty,
- coordination of all teams to ensure operational effectivness,
- development of products portfolio to get proper brands mix,
- negotiating contracts with suppliers,
- coverage growth and increase of market shares for strategic partner,
- managing team of 70+ employees, fostering a culture of teamwork, prosessionalism and continuous improvement,
- launching B2B platform,
- launching strong business education program for salons,
- evaluated departmental performance and developed improvements to key operations,
Business Unit Manager
Orbico Salon Professional Polska
Warszawa
07.2014 - 02.2017
- managing the unit's budget and monitoring financial results,
- preparation of development strategies and implementing innovative solutions,
- initiated and managed change programmes that increased operational efficiency and employee engagement,
- evaluated competitive landscape, adapting strategies to maintain a leading position in the market,
- maintaining relationships with key clients and business partners.
- optimizing operational processes to increase efficiency.
Sales Manager
Orbico Salon Professional Polska
Warszawa
03.2013 - 06.2014
- preparation of sales plan including sales cycles, priorities and required budgets,
- monitoring competitor activity, adapting strategies to maintain competitive advantage and market leadership,
- execution of gain/grow/retain strategy and implementation of special longterm contracts with top customers to accelerate GAIN and GROW,
- building coverage and improvement of customer mix to ensure higher margin,
- preparation of detailed reports on sales activity, revenue generation, and market penetration for senior management review,
- negotiated favourable terms with suppliers and partners, reducing costs and improving profit margins,
- implementation of rigorous performance metrics to evaluate and improve sales team productivity and effectiveness.
- Facilitated regular team meetings to discuss targets, strategies, and address any issues impacting sales performance,
- coordination with marketing department to create compelling sales campaigns and promotional activities,
- maintained detailed record of sales activities and compared trends to identify underserved areas and opportunities for improvement.
Sales Manager Wella Division
Procter&Gamble Poland
Warszawa
07.2011 - 02.2013
- leading sales team towards achieving quarterly targets through strategic planning and effective resource allocation,
- implementation of seasonal and special discounts, driving customer engagement through promotions,
- motivation of sales staff to continuously improve results through competitions and personalised coaching plans.
Unit Manager (Customer Marketing)
Procter&Gamble Poland
Warszawa
08.2005 - 06.2011
- managing home care category ( laundry and cleaning, softeners and bleaches) for traditional trade on national level,
- coopearation with key national distributor and strong engagement in preparation and execution of sales and marketing plans,
- mananging huge promotional budgets to ensure growth of market shares,
Regional Unit Manager
Procter&Gamble Poland
Wrocław
07.2000 - 07.2005
- cooperation with regional distributor and its sales team,
- building capability of the team and maintening relations with key customers,
- ensuring proper execution of sales and marketing plans,
Presseling Account Manager
Procter&Gamble Poland
Warszawa
09.1998 - 06.2000
- managing the team of 9 Sales Representatives,
- solving client issues promptly, maintaining high levels of satisfaction and loyalty,
- consistently met and exceeded department targets,
- visiting top customers to maintain positive and productive relationships.
Account Manager
Procter&Gamble Poland
Wrocław
02.1997 - 08.1998
- delivering sales targets in region,
- maintaining relationships with top regional customers,
Administration Logistic Center Manager
Makro Cash&Carry
07.1996 - 01.1997
- managed inventory control, reducing waste and ensuring optimal stock levels at all times,
- managed product data, reporting rotation and NPI,
- managed organisational resources to meet administrative and operational needs whilst adhering to budgetary guidelines and meeting quality and schedule demands.
Logistics Administrator
Makro Cash&Carry
Wrocław
09.1995 - 06.1996
- received and logged inbound deliveries, accurately reporting and documenting shipment details,
- assessed deliveries for damages and discrepancies, resolving through effective communication with suppliers.
Field Sales Representative
Makro Cash&Carry
Wrocław
07.1995 - 08.1995
- field work in collecting data of potential customers,
- active promoting of Makro Cash&Carry business model.
Wykształcenie
Master - Management and Marketing
University of Ecomomics
Wrocław 10.1992 - 06.1997
Umiejętności
- analytical skills and data based approach enabling identifying the opportunities areas and building blocks for future company growth,
- handling difficult and complex problems, developing solutions and action plans, using logic and data analysis,
- strong communication skills and ability to build long term relationships, basing on mutual trust and credibility,
- strong leadership and team management skills, mainly based on participating style,
- building and promoting the environment of an open, honest and productive cooperation regardless the job position, playing role model,
- building ownership and personal responsibility attitude among subordinates, being brave enough to question status quo,
- demonstrating consistency between words and actions, being trustable and reliable,
- strong negotiation skills,
- trainer skills - internal trainer for area of "project management" and "finance for sales"
Languages
Polski
First language
English
Advanced
C1
German
Elementary
A2
Certyfikacja
The most important courses that I succesfully finished:
- The Gap Partnership - Negotiation
- Kinectic Consulting - Creating your Vision
- Kinectic Consulting - Leading the Change
- Karras - Effective Negotiation.
Zainteresowania
- sport - cross fit, women box, yoga,
- meditation, spiritual development,
Osiągnięcia
On top of several yearly recognitions from Wella or Coty for The Best Distributor or The Best Initiative Execution, I am proud the most - it is William Procter Sales Master Award that I got in 2011, I was the first person in Poland that was rewarded with such prize, among probably less then 200 people in whole P&G global history.
Oś czasu
Group Managing Director
Orbico sp. z o.o.
01.2025 - Current
Managing Director Salon Professional PL and RO
Orbico sp. z o.o.
06.2021 - 12.2024
Cluster Director Salon Professional
Orbico sp. z o.o.
03.2017 - 12.2024
General Manager
Orbico Salon Professional Polska
03.2017 - 06.2021
Business Unit Manager
Orbico Salon Professional Polska
07.2014 - 02.2017
Sales Manager
Orbico Salon Professional Polska
03.2013 - 06.2014
Sales Manager Wella Division
Procter&Gamble Poland
07.2011 - 02.2013
Unit Manager (Customer Marketing)
Procter&Gamble Poland
08.2005 - 06.2011
Regional Unit Manager
Procter&Gamble Poland
07.2000 - 07.2005
Presseling Account Manager
Procter&Gamble Poland
09.1998 - 06.2000
Account Manager
Procter&Gamble Poland
02.1997 - 08.1998
Administration Logistic Center Manager
Makro Cash&Carry
07.1996 - 01.1997
Logistics Administrator
Makro Cash&Carry
09.1995 - 06.1996
Field Sales Representative
Makro Cash&Carry
07.1995 - 08.1995
Master - Management and Marketing
University of Ecomomics
10.1992 - 06.1997