KATERYNA KALINA
Summary
Dynamic and results-driven professional with extensive expertise in digital marketing, brand awareness building, and influencer partnerships cultivation. Adept at leveraging leadership and problem-solving skills to drive product knowledge and integration. Proficient in Microsoft Office Suite, CRM systems, SEO and SEM strategies, and multimedia presentation tools such as Canva. Demonstrated ability to enhance customer relationships through effective digital marketing videos and influencer outreach. Committed to advancing career goals by continuously improving product positioning strategies and expanding digital marketing understanding.
Overview
4
4
years of professional experience
Work history
Manager
MVK
Krakow, Lesser Poland
12.2024 - Current
- Maintained inventory control, reduced stock shortages.
- Managed team dynamics by implementing conflict resolution strategies.
- Cultivated strong relationships with clients to secure repeat business.
- Handled negotiations with outside vendors and service agencies to meet group needs.
- Organised financial and operational data to help with yearly budgeting and planning.
- Streamlined communication channels, enhanced internal information flow.
- Enhanced customer satisfaction by efficiently managing all front desk enquiries.
- Managed phone calls, resulting in effective communication flow within the company.
- Exhibited excellent multitasking skills by balancing various responsibilities simultaneously without compromising efficiency or quality of work output.
- Administered mail distribution process, ensuring each department received its correspondence in a timely manner.
- Maintained accurate financial records to avoid any errors or discrepancies.
- Streamlined operations, leading to increased team performance.
- Provided consistent leadership to maintain high levels of team performance and satisfaction.
Social Media Manager
Restobar 'Dragon Tail'
06.2024 - 09.2024
- Develop, implement, and manage social media strategies to align with business goals
- Create and manage a social media content calendar, ensuring timely and effective posting of content
- Produce, curate, and manage published content
- Optimize content to increase engagement and reach on different social media platforms
- Engage with social media followers, respond to queries in a timely manner, and monitor customer reviews
- Foster community spirit and encourage audience interaction and user-generated content
- Track social media metrics and campaign performance using various analytics tools
- Compile and present reports on social media metrics
- Communicate with industry professionals and influencers to create a strong network
- Develop and manage social media advertising campaigns, including budget planning and ad performance tracking
- Stay updated on the latest social media trends, tools, and best practices
- Adapt social media strategies to reflect changes in platform algorithms and user behavior
HEAD MANAGER
Restobar 'Dragon Tail'
03.2023 - 03.2024
- Hiring, training, and supervising staff
- Scheduling shifts and managing payroll
- Setting performance standards and conducting performance evaluations
- Resolving conflicts and addressing employee concerns
- Ensuring high-quality customer service
- Handling customer complaints and resolving issues promptly
- Interacting with customers to ensure satisfaction and address feedback
- Overseeing daily operations, including opening and closing procedures
- Managing inventory and ordering supplies
- Ensuring compliance with health and safety regulations
- Monitoring food presentation
- Implementing and maintaining operational procedures and standards
- Monitoring expenses and controlling costs
- Analyzing financial reports and making strategic decisions to improve profitability
- Implementing pricing strategies and promotions
- Developing and implementing marketing strategies to attract customers
- Creating promotional events or offers
- Managing social media presence and online reviews
- Building relationships with the local community
- Collaborating with chefs to create and update menus
- Analyzing sales data and customer feedback to make menu adjustments
- Ensuring menu items are priced appropriately to meet financial goals
- Managing deliveries and inventory levels
- Maintaining cleanliness and organization throughout the restaurant
- Identifying opportunities for business growth
- Developing strategies to increase revenue and profitability
- Building relationships with potential business partners or investors
- Providing ongoing training to staff to improve skills and performance
- Keeping up-to-date with industry trends and best practices
- Handling paperwork, such as permits, licenses, and regulatory compliance
- Managing reservations and coordinating special events
- Responding quickly and effectively to emergencies or unexpected situations
- Implementing contingency plans to minimize disruptions to operations
- Maintaining composure and leadership during high-pressure situations
CONTENT MANAGER
the TILO club
KYIV, UKRAINE
09.2021 - 02.2022
- Maintained consistent brand voice across all channels, enhancing overall brand recognition.
- Boosted online presence with strategic social media postings.
- Developed a comprehensive content strategy for improved customer engagement.
- Led brainstorming sessions, resulting in innovative content ideas.
- Kept abreast with latest industry trends, ensuring relevant content creation.
- Investigated reports of content violations, researching and resolving issues within stringent timeframes.
- Optimised content to achieve reach, engagement and growth targets.
Education
Bachelor's Degree - Psychology
Jagiellonian University
Krakow, Lesser Poland 10.2024 -
English Language Course - English
British Council Ukraine
01.2013 - 01.2021
DIGITAL MARKETING
CHOICE 31
KYIV 06.2024 -
Skills
- Leadership
- Problem-solving
- Microsoft office suite proficiency
- Product knowledge and integration
- Influencer outreach
- Search engine optimization
- Canva graphic design tool
- Customer relationship management systems
- Multimedia presentation
- Digital marketing understanding
- Digital marketing videos
- SEO and sem knowledge
- Product positioning strategies
- Influencer partnerships cultivation
- Knowledge of crm systems
- Brand awareness building
Websites
Languages
Ukrainian
English
Polish
German
Timeline
Manager
MVK
12.2024 - Current
Bachelor's Degree - Psychology
Jagiellonian University
10.2024 -
DIGITAL MARKETING
CHOICE 31
06.2024 -
Social Media Manager
Restobar 'Dragon Tail'
06.2024 - 09.2024
HEAD MANAGER
Restobar 'Dragon Tail'
03.2023 - 03.2024
CONTENT MANAGER
the TILO club
09.2021 - 02.2022
English Language Course - English
British Council Ukraine
01.2013 - 01.2021
Similar Profiles
Adi DjamancaAdi Djamanca
Assistant Store Manager at MVKAssistant Store Manager at MVK
Hemangi TrivediHemangi Trivedi
Junior Associate at MVK AssociatesJunior Associate at MVK Associates
MARIE MCKAYMARIE MCKAY
Manager/Owner Operater at MVK CateringManager/Owner Operater at MVK Catering
Timothy ArmstrongTimothy Armstrong
Manager at Peter Piper Inc.Manager at Peter Piper Inc.
Amon FeightAmon Feight
Manager at Saxton Market Inc.Manager at Saxton Market Inc.