Kenza Ouazzani

Business & Sales Coaching / Advisory Growth & Commercial Strategy

• Supported early-stage founders in turning ideas into structured, revenue-generating businesses
• Coached on sales approach, positioning, and client conversations to improve conversion and confidence
• Identified gaps in sales processes and implemented simple, repeatable structures to drive consistency
• Focused on execution and accountability, helping founders move from planning into action
• Advised on pricing, customer acquisition, and retention to support sustainable growth
• Guided the launch of a US-based startup, contributing to growth into a six-figure business within its first year
• Supported business owners at Lloyds Banking Group with new venture setup, including structure, cash flow, and early-stage planning

• Manage a portfolio of 60 large corporate clients, overseeing £5bn annual card turnover. Consistently exceeding sales targets by 10% and growth targets by 8%.
• Consultative selling approach, focusing on delivering measurable, successful outcomes, not only selling solutions. Average client retention of 10+ years and consistently growing total TCV.
• Driving joint go-to-market initiatives, ensuring alignment between client needs and delivery capability.
• Deliver tailored cross-functional solutions by collaborating closely with product, compliance, and risk teams, maintaining a highly collaborative and commercially driven approach.
• Conduct detailed payment processing analysis and financial portfolio reviews, applying data-led insights to inform solution design and growth strategies.

• Guided a team of 14 account managers with a proactive leadership approach, cultivating an inclusive, high-performance culture.
• Designed and executed reverse referral strategy for ISV-integrated solutions, streamlining project delivery across multiple channels.
• Played a key supporting role in reverse referral partnerships with ISVs, enabling integrated payments solutions for clients.
• Delivered new sales and retention strategies that exceeded financial KPIs and contributed to broader business goals.
• Re-engineered operational processes to increase efficiency and reduce gaps.

• Managed a portfolio of 200 high-value clients with a combined value of £800M, achieving consistent revenue growth and retention.
• Generated £141K in additional FY net income, reaching 165.89% of target, by identifying new upsell opportunities and eliminating detractors.
• Developed strategic proposals aligned with client business models, resulting in multiple national account expansions.
• Established stakeholder working groups to address churn triggers, boost client trust and long-term loyalty.
• Achieved 26% YOY growth across major national accounts, paving the way for promotion into a corporate-level role.