Khanim Mammadova
Entry-level Paid Ads/Growth Specialist
Gdansk,Pomorskie
Summary
Results-oriented Growth & Paid Ads Associate with experience in social media management and running Facebook/Instagram campaigns. Adept at crafting ad copy, monitoring performance metrics, and improving ROI through targeted strategies. Eager to contribute analytical and creative skills to support business growth.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Study Abroad Program Assistant
PASSport Academy
05.2023 - 09.2023
- Developed strong relationships with international partner institutions for successful program collaborations;
- Maintained thorough records of all program-related data, including participant information and application outcomes;
- Evaluated application outcomes to uncover patterns by country, program, and profile;
- Used data insights to enhance student guidance strategies;
- Managed risk assessment processes before approving student participation in specific programs or locations based on safety concerns;
- Maintained a strong alumni network of past study abroad participants, fostering ongoing connections between students and their experiences.
Senior Copywriter
Digital Health Agency
09.2022 - 05.2023
- Created clear and engaging medical content for websites and social media platforms (Facebook, Instagram, LinkedIn), optimized based on customer feedback and advertising results (improved CTR by ~15%);
- Collaborated with 10+ clients to revise and adapt content, ensuring alignment with brand and medical standards;
- Produced weekly content plans (3-5 posts per week), including copywriting;
- Supported client projects from planning to on-time completion of quality deliverables.
- Drove positive PR coverage by writing press releases highlighting company achievements and organized medical conferences.
Social Media Manager
ADAM's Digital Agency
07.2022 - 09.2022
- Gained a strong understanding of key performance metrics such as CTR, CPC, ROAS, and conversion rate through the collaboration with Campaign Manager.
- Based on these performance metrics, optimized content to improve results.
- Managed content posting across multiple platforms like Facebook, Instagram and LinkedIn
- Analyzed competitor social media activities to identify opportunities for brand differentiation.
- Crafted compelling copy for social media ads, driving increased website traffic.
Social Media Manager
Qafqaz Xaricde Tehsil Merkezi
02.2022 - 06.2022
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition (study abroad field);
- Created posts, reels, and stories showcasing student experiences, partner universities, visa success stories, and study destinations.
- Provided exceptional customer service through timely and thoughtful responses to student comments and messages.
- Wrote compelling captions and blog posts about admission tips, living abroad, and cultural life in different countries.
- A/B test content formats (video vs. carousel) to see what drives more inquiries (Videos generated 30% more inquiries than photos).
Education
Master of Arts - Tourism and Hospitality
University of Gdansk
10-2025
Bachelor of Science - Finance
Azerbaijan State University of Economics
Baki06-2021
Skills
- Meta Business Suite
- Advanced MS office suite
- Meta Ads Manager
- Facebook Ads Library
- SQL
- Power BI
- Slack
- Trello
- Fast learner
- Problem-solving
- Time management
- Attention to detail
- Clear communication
Certification
SQL: A practical introduction for querying databases (IBM) (2025-05 - 2025-06)
- This course taught me SQL basics—CRUD operations and using functions to manage and analyze data.
LANGUAGES
English - Full Professional Proficiency
Turkish - Full Professional Proficiency
Full Professional
Russian - Limited Working Proficiency
Limited Working
Timeline
Study Abroad Program Assistant
PASSport Academy
05.2023 - 09.2023
Senior Copywriter
Digital Health Agency
09.2022 - 05.2023
Social Media Manager
ADAM's Digital Agency
07.2022 - 09.2022
Social Media Manager
Qafqaz Xaricde Tehsil Merkezi
02.2022 - 06.2022
Master of Arts - Tourism and Hospitality
University of Gdansk
Bachelor of Science - Finance
Azerbaijan State University of Economics
SOFT SKILLS
- Problem-solving
- Adaptability
- Critical thinking
- Organization and Planning
- Time management
- Good communication
- Attention to detail
- Curiosity
- Research
Portfolio
Supply Chain KPI Dashboard (08/2025 - 08/2025)
- Prepared and modeled supply chain data (inbound, production, outbound) in Power BI to build a relational data model.
- Developed KPIs including On-Time Delivery (OTD), Scrap Rate %, and Downtime Hours to measure supply chain and production performance.
- Designed and implemented a 3-level loss hierarchy drill-down , enabling root cause analysis for downtime and losses.
- Created an interactive one-page dashboard with KPI cards, trend charts, and loss breakdown visuals to highlight key performance trends.
- Project Link: https://drive.google.com/drive/folders/1bquclxmPY aQmTJwWBPEjlh-cKd1V-qf?usp=sharing
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