Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
SOFT SKILLS
Portfolio
Generic
Khanim Mammadova

Khanim Mammadova

Entry-level Paid Ads/Growth Specialist
Gdansk,Pomorskie

Summary

Results-oriented Growth & Paid Ads Associate with experience in social media management and running Facebook/Instagram campaigns. Adept at crafting ad copy, monitoring performance metrics, and improving ROI through targeted strategies. Eager to contribute analytical and creative skills to support business growth.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Study Abroad Program Assistant

PASSport Academy
05.2023 - 09.2023
  • Developed strong relationships with international partner institutions for successful program collaborations;
  • Maintained thorough records of all program-related data, including participant information and application outcomes;
  • Evaluated application outcomes to uncover patterns by country, program, and profile;
  • Used data insights to enhance student guidance strategies;
  • Managed risk assessment processes before approving student participation in specific programs or locations based on safety concerns;
  • Maintained a strong alumni network of past study abroad participants, fostering ongoing connections between students and their experiences.

Senior Copywriter

Digital Health Agency
09.2022 - 05.2023
  • Created clear and engaging medical content for websites and social media platforms (Facebook, Instagram, LinkedIn), optimized based on customer feedback and advertising results (improved CTR by ~15%);
  • Collaborated with 10+ clients to revise and adapt content, ensuring alignment with brand and medical standards;
  • Produced weekly content plans (3-5 posts per week), including copywriting;
  • Supported client projects from planning to on-time completion of quality deliverables.
  • Drove positive PR coverage by writing press releases highlighting company achievements and organized medical conferences.

Social Media Manager

ADAM's Digital Agency
07.2022 - 09.2022
  • Gained a strong understanding of key performance metrics such as CTR, CPC, ROAS, and conversion rate through the collaboration with Campaign Manager.
  • Based on these performance metrics, optimized content to improve results.
  • Managed content posting across multiple platforms like Facebook, Instagram and LinkedIn
  • Analyzed competitor social media activities to identify opportunities for brand differentiation.
  • Crafted compelling copy for social media ads, driving increased website traffic.

Social Media Manager

Qafqaz Xaricde Tehsil Merkezi
02.2022 - 06.2022
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition (study abroad field);
  • Created posts, reels, and stories showcasing student experiences, partner universities, visa success stories, and study destinations.
  • Provided exceptional customer service through timely and thoughtful responses to student comments and messages.
  • Wrote compelling captions and blog posts about admission tips, living abroad, and cultural life in different countries.
  • A/B test content formats (video vs. carousel) to see what drives more inquiries (Videos generated 30% more inquiries than photos).

Education

Master of Arts - Tourism and Hospitality

University of Gdansk
10-2025

Bachelor of Science - Finance

Azerbaijan State University of Economics
Baki
06-2021

Skills

  • Meta Business Suite
  • Advanced MS office suite
  • Meta Ads Manager
  • Facebook Ads Library
  • SQL
  • Power BI
  • Slack
  • Trello
  • Fast learner
  • Problem-solving
  • Time management
  • Attention to detail
  • Clear communication

Certification

SQL: A practical introduction for querying databases (IBM) (2025-05 - 2025-06)

  • This course taught me SQL basics—CRUD operations and using functions to manage and analyze data.

LANGUAGES

English - Full Professional Proficiency
Turkish - Full Professional Proficiency
Full Professional
Russian - Limited Working Proficiency
Limited Working

Timeline

Study Abroad Program Assistant

PASSport Academy
05.2023 - 09.2023

Senior Copywriter

Digital Health Agency
09.2022 - 05.2023

Social Media Manager

ADAM's Digital Agency
07.2022 - 09.2022

Social Media Manager

Qafqaz Xaricde Tehsil Merkezi
02.2022 - 06.2022

Master of Arts - Tourism and Hospitality

University of Gdansk

Bachelor of Science - Finance

Azerbaijan State University of Economics

SOFT SKILLS

  • Problem-solving
  • Adaptability
  • Critical thinking
  • Organization and Planning
  • Time management
  • Good communication
  • Attention to detail
  • Curiosity
  • Research

Portfolio

Supply Chain KPI Dashboard (08/2025 - 08/2025)  

  • Prepared and modeled supply chain data (inbound, production, outbound) in Power BI to build a relational data model.
  • Developed KPIs including On-Time Delivery (OTD), Scrap Rate %, and Downtime Hours to measure supply chain and production performance.
  • Designed and implemented a 3-level loss hierarchy drill-down , enabling root cause analysis for downtime and losses.
  • Created an interactive one-page dashboard with KPI cards, trend charts, and loss breakdown visuals to highlight key performance trends.
  • Project Link: https://drive.google.com/drive/folders/1bquclxmPY aQmTJwWBPEjlh-cKd1V-qf?usp=sharing
Khanim MammadovaEntry-level Paid Ads/Growth Specialist