Kirill Perhov
Katowice
Summary
Results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking with hands-on experience to deliver impactful solutions and enhance organizational performance.
Overview
1
1
year of professional experience
Work History
Media Buyer
White Product
05.2025 - 10.2025
- Developed and launched a high-converting landing page fully tailored to the offer and audience.
- Redesigned and tested ad creatives, resulting in a major performance boost.
- Reduced lead cost from $80 to $10 while significantly improving lead quality.
- Rebuilt the Meta Pixel and Conversions API (CAPI) integration for accurate event tracking and optimization.
- Implemented new campaign structures and event deduplication logic.
- After my involvement, the project started generating consistent sales and profitable ROAS.
Media Buyer
Search
03.2025 - 06.2025
- Launched and optimized search arbitrage campaigns on TikTok and Facebook, driving traffic to doorways and search feed landing pages targeting Sweden, Germany, Austria, and Switzerland.
- Localized creatives and pre-landers to match language and behavioral specifics of each GEO, ensuring stable ad approvals and relevant traffic quality.
- Optimized CPC and CTR performance through continuous A/B testing of visuals and CTAs, achieving a 10–15% reduction in cost per click and increasing CTR to 7–9%.
Media Buyer
Dating
03.2025 - 05.2025
- Running Facebook Ads for premium Dating offers in France, focusing on high-networth individuals.
- Implemented new cloaking techniques, ensuring account stability and increasing ad approval rates by 10%.
- Optimized funnel performance, leading to ROI 20% and reducing CPA by 5%.
Media Buyer
Dating
01.2025 - 03.2025
- Launched and optimized Facebook Ads campaigns for Dating offers in Tier-1 GEOs.
- Developed and tested creatives tailored to cultural specifics of each region.
- Implemented A/B testing strategies for ad copy, landing pages, and targeting settings.
- Managed budgets efficiently, achieving ROI 25% and lowering CPA by 10% through optimized targeting.
Media Buyer
Nutra
07.2024 - 12.2024
- Managed Facebook Ads campaigns in the Nutra vertical.
- Developed and optimized offers for better engagement.
- Tracked campaign efficiency via Keitaro and refined targeting.
- Built and tested landing pages to enhance conversions.
- Сreated and tested ad creatives.
Nutra
12.2024 - 01.2025
- Managed Facebook Ads campaigns in the Nutra vertical.
- Developed and optimized offers for better engagement.
- Tracked campaign efficiency via Keitaro and refined targeting.
- Built and tested landing pages to enhance conversions.
White Product
10.2024 - 12.2025
- Acquired and warmed up Facebook accounts for ad campaigns.
- Created ad creatives based on performance metrics.
- Optimized landing pages to improve user engagement.
- Analyzed campaign performance and adjusted strategies.
Education
No Degree - Law
Belarusian State University
Minsk07-2019
Skills
- Facebook Ads Management
- Tik Tok Ads Management
- Google Ads (Search, Display, Performance Max)
- Conversion Tracking & Analysis (Keitaro, GA4, GTM)
- Landing Page Optimization (A/B Testing)
- Spy Tools & Competitive Analysis (Facebook Library, Adheart, Tyver)
- Anti-detect Browsers & Proxy Management
- Copywriting & Ad Creative Development
- Scaling Ad Campaigns
- Strategic Thinking & Problem Solving
- Attention to Detail & Data-Driven Decision Making
- Time Management & Adaptability
- Team Collaboration & Leadership
- Creativity & Campaign Development
- Canva (Graphic Editor)
- Keitaro
- Facebook Ads
- Tik Tok Ads
- Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Anti-detect Browsers (Dolphin, Octo)
- Cloaking, TDS, Proxy Services
- Spy Tools (Adheart, Facebook Library, Tyver)
Languages
English
Professional Working
Russian
Native or Bilingual
Ukrainian
Full Professional
Polish
Full Professional
Timeline
Media Buyer
White Product
05.2025 - 10.2025
Media Buyer
Search
03.2025 - 06.2025
Media Buyer
Dating
03.2025 - 05.2025
Media Buyer
Dating
01.2025 - 03.2025
Nutra
12.2024 - 01.2025
White Product
10.2024 - 12.2025
Media Buyer
Nutra
07.2024 - 12.2024
No Degree - Law
Belarusian State University