Konrad Nafalski

Scope of work:

• Crafting a tailored PR strategy for Poland’s leading retail company.
• Media relations (over 800 responses to the media + 98 press releases in 2024).
• Crisis management (including UOKiK and other administrative cases, legal and clients’ issues)
  – More than 50 big cases covered in a year.
• Special projects: MP- Ryszard Petru at Biedronka; First interview with Luis Araujo, Biedronka’s CEO).
• Biedronka launch in Slovakia – PR & promotion strategy.
• Media trips in Poland, Portugal, and Slovakia.
• Daily cooperation with TIER1 media and editors = strong relations.
• Leading CSR projects: WOŚP, Piórko/Quill, Hope for Mundial – World cup of children from cares homes.
• Managing 4 employees (two managers and two experts – all direct reports) & PR Agency.

PR / Marketing / Business Development.

Scope of work:

• Media relations – logistics, e-commerce and general.
• Building brand awareness.
• Develop contract logistics as a new business line (Poland, Romania).
• Internal communication – strategy and execution.
• Global projects (AI solutions, brand positioning).

Company Overview: Europe's leading digital sales automotive platforms

PR/PA/EB/ CSR/ Marketing

Scope of work:

• Developing media relations (CEE&SEE: 16 countries ).
• Autohero – brand launch in Poland.
• Marketing campaigns: online, offline, TV.
• Public Affairs.
• Internal Communication – strategy & execution.

PR/EB/CSR

Key clients: Amazon (CEE) i Skanska Group.

Scope of work – Amazon (press office leader):

• Media relations.
• Development of corporate and crisis communications strategy.
• Employer Branding campaigns (High-Value Hiring).
• Internal Communication.

Scope of work – Skanska CDE:

• Media relations (Europe + Asia)
• Internal communication( four CEE markets).
• Crisis management;
• Attracting new investors, mainly from Asia

Scope of work:

• A member of the steering committee for marketing, communication, and product.
• Supervising public affairs activities on infrastructure projects.
• Coordinating internal communication for 38 thousand employees.
• Conducting the rebranding proces.
• Active participation in the restructuring of the Group companies.
• Managing multi-million budgets.

Scope of work:

• Preparation and implementation of an image strategy for all business lines.
• Preparation of promotional materials.
• Coordination of local and international projects.

Scope of work:

• Leading rebranding process: Ernst & Young -> EY
• Maintenance of the website and coordination of e-marketing activities.
• Coordinating the implementation of the intranet platform.
• Preparation of marketing materials.
• Involvement in key events, including the Entrepreneur of the Year competition and Al Gore's visit to Poland.

International relations and Polish politics.