Kseniya Mikhniuk
Marketer
Summary
Adept at crafting compelling social media campaigns and visual storytelling, I significantly enhanced brand visibility and engagement for Instagram Bloggers. My expertise in strategy development and influencer marketing, coupled with a keen eye for photography, drives substantial audience growth. Demonstrated success in campaign management and creative content production showcases my dynamic skill set.
Overview
3
3
years of professional experience
4
4
Languages
Work History
Social Media Marketing Manager
Instagram Bloggers
03.2024 - Current
- Developed customized paid advertising campaigns for maximum return on investment.
- Managed multiple social media platforms for increased engagement and audience growth.
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
Content Marketer
WAIT. ON ME
07.2023 - 09.2023
- Increased social media followers by consistently sharing valuable information that resonates with target audience.
- Analyzed content performance using analytics tools, adjusting strategy as needed to maximize engagement and conversions.
- Generated leads by creating compelling calls-to-action within marketing materials.
- Photography of a brand item, namely clothing
Head of Marketing & Leading SMM
NotBooks
02.2023 - 06.2023
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Managed the visual identity of the brand (worked as a photographer).
- Developed and executed marketing funnels and engagement strategies.
- Created commercial proposals and sales presentations.
- Designed and produced Reels, from concept to execution.
- Wrote compelling social media content and brand storytelling.
- Oversaw all aspects of SMM, ensuring alignment with business goals.
Social Media Marketer, Photographer
Individual Entrepreneur in Closing Manufacturing
12.2022 - 02.2023
- Managing all aspects of SMM, from planning the content strategy to full execution.
- Creating and curating an aesthetically cohesive Instagram feed.
- Conducting product photography and filming Reels to enhance brand engagement.
- Designing and publishing Instagram Stories to maintain audience interaction.
- Developing and implementing a structured content plan to ensure consistency and effectiveness.
Social Media Marketer, Photographer
7 Obrazov
10.2022 - 01.2023
- Increased brand visibility by creating and implementing targeted social media campaigns.
- Enhanced customer loyalty and satisfaction by promptly addressing inquiries and resolving issues on social media platforms.
- Development of marketing strategies for account promotion
- Organizing and filming during events, as well as to increase coverage on social networks
Marketing Assistant
Foursite
08.2022 - 10.2022
- Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
- Created engaging content for Pinterest, Facebook, and Instagram.
- Managing and curating the Instagram feed, designing visually appealing posts and engaging stories to strengthen brand identity.
- Coordinating and overseeing photoshoots to create high-quality content for social media and marketing campaigns.
- Assisting in customer acquisition efforts through targeted social media strategies and engagement initiatives.
Education
Bachelor of Science - Sociology "PR, New Media & Marketing"
Collegium Civitas
Warsaw, Poland07-2026
Secondary Specialised Education - Marketing Economist
Branch of BNTU "Minsk State Politechnic College"
Minsk, Belarus06-2023
Skills
Social media and promotions
Influencer marketing
Strategy development
Competitor analysis
Campaign management
Event promotion
Visual storytelling
Photographer
Mobile marketing
Timeline
Social Media Marketing Manager
Instagram Bloggers
03.2024 - Current
Content Marketer
WAIT. ON ME
07.2023 - 09.2023
Head of Marketing & Leading SMM
NotBooks
02.2023 - 06.2023
Social Media Marketer, Photographer
Individual Entrepreneur in Closing Manufacturing
12.2022 - 02.2023
Social Media Marketer, Photographer
7 Obrazov
10.2022 - 01.2023
Marketing Assistant
Foursite
08.2022 - 10.2022
Bachelor of Science - Sociology "PR, New Media & Marketing"
Collegium Civitas
Secondary Specialised Education - Marketing Economist
Branch of BNTU "Minsk State Politechnic College"