Lala Aliyeva
Krakow,12
Summary
Experienced content creator and social media manager with a proven track record in the FMCG and beauty industries. Demonstrates strong skills in social media management, web publishing tools, and digital marketing, complemented by hands-on expertise in content recording and editing. Notable achievements include driving engagement growth and executing successful campaigns that enhance brand visibility. Committed to continuous professional development and embracing new challenges.
Overview
5
5
years of professional experience
Work History
Data Labelling Specialist - Content Moderator
Genpact
Krakow, Poland
08.2023 - Current
- Reviewing, classifying, and moderating gaming content according to client guidelines using specialized tools and platforms
- Analyzing and taking appropriate actions on in-game content based on established policies and procedures
- Staying up to date with evolving policies and processes to ensure compliance with the latest gaming industry standards
- Investigating and escalating complex content-related issues to the Trust and Safety team
- Participating in ongoing training programs to enhance skills and support team development, taking part in well-being initiatives to support personal and team health in a fast-paced gaming industry setting.
- Taking part in well-being initiatives to support personal and team health in a fast-paced gaming industry setting.
Digital & Social Media Manager
Element Strategic & Creative Marketing
Baku, Azerbaijan
12.2022 - 03.2023
- Collaborating with creative teams to design visuals for digital marketing campaigns.
- Researching emerging trends in the industry and identifying opportunities for growth.
- Tracking campaign performance through detailed reporting systems.
- Performing keyword research and analyzing the SEO performance of webpages.
- Assisting in the development of promotional materials, such as banners and videos.
- Utilizing SEO best practices to increase website visibility and organic search rankings.
Content & Digital Marketing Manager
People Brand Marketing Agency
Baku, Azerbaijan
09.2020 - 03.2023
- Create engaging multimedia content such as videos, and/or outsource this effectively for multiple platforms
- Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
- Set up Ads via Google Ads, Facebook Business Manager, Linkedin Campaign Manager, Pinterest and Tiktok
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
- Collaborated with influencers and brand partners to expand reach and enhance content diversity.
Education
Master of Science - International Business
WSB Academia
Krakow, Poland10-2025
Digital Marketing Course
Upper Education
09-2023
Skills
- Paid Ads Tools (Goodle, Meta, Pinterest, Tiktok, Linkedin)
- Social media management
- Content creation (UGC)
- Market research
- Canva / CapCut
- Eskimi Programmatic
- Slack
- MS Office
- Google Analytics
- Copywriting
Affiliations
UGC Creator - 09.2024 - Present
- Creating authentic and engaging lifestyle and beauty content for brands
- Producing high-quality photo and video content that aligns with brand messaging
- Showcasing products naturally to enhance audience connection and trust
- Leveraging social media trends to increase engagement and brand visibility
- Utilizing storytelling techniques to create compelling and relatable content
- Editing videos and images to ensure visually appealing and polished results
- Staying updated on industry trends to adapt content strategies effectively
Languages
Azerbaijani
First Language
English
Advanced (C1)
C1
Turkish
Proficient (C2)
C2
German
Elementary (A2)
A2
Timeline
Data Labelling Specialist - Content Moderator
Genpact
08.2023 - Current
Digital & Social Media Manager
Element Strategic & Creative Marketing
12.2022 - 03.2023
Content & Digital Marketing Manager
People Brand Marketing Agency
09.2020 - 03.2023
Master of Science - International Business
WSB Academia
Digital Marketing Course
Upper Education
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