Layth Zwaini
Warsaw,Poland
Summary
Dynamic and results-driven marketing professional with extensive expertise in digital marketing strategy, Google Ads, and SEO. Recognised for outstanding sales skills and a proven track record of enhancing brand awareness and optimising sales funnels. Adept at managing PPC campaigns, lead generation, and e-commerce brand development. Skilled in stakeholder relationships, risk assessment, and crisis management leadership. Proficient in MS Office and marketing software with a strong analytical mindset for performance metrics analysis. Committed to driving business growth through innovative solutions and effective planning in multicultural environments.
Overview
19
19
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Digital Marketing Manager
TTEC,Warsaw
Warsaw, Greater Poland
06.2023 - 07.2025
- Developed and managed digital marketing campaigns to enhance brand visibility and drive sales.
- Increased online presence through a comprehensive content strategy and engaging contests.
- Analysed performance metrics to optimise user experience and boost conversion rates.
- Identified trends to maximise digital marketing investments and improve ROI.
- Collaborated with cross-functional teams to implement data-driven insights effectively.
- Created persuasive landing pages that significantly improved conversion rates.
- Implemented SEO strategies that enhanced organic search traffic sustainably.
- Implemented analytics tools, enhancing performance tracking capabilities.
Account manager
Arteria G Partner sp. z o.o.
Warsaw, Greater Poland
06.2022 - 06.2023
- Managed client accounts, ensuring satisfaction and retention across diverse markets.
- Developed strategic sales plans that achieved a 30% increase in account revenue.
- Supervised a team of five, driving performance through targeted training initiatives.
- Implemented customer service policies to enhance overall client experience.
- Collaborated with sales team to achieve common objectives and maximise results.
- Devised impactful marketing plans, significantly increasing brand awareness.
- Provided clients with pricing information and managed financial transactions efficiently.
- Handled high-volume telesales enquiries within call-time targets.
Senior Campaign Manager
Arteria G Partner sp. z o.o.
Warsaw, Greater Poland
05.2021 - 05.2022
- Conducted market research to identify customer preferences and enhance product offerings.
- Led team of 10 to execute campaigns, achieving 25% increase in conversion rates.
- Analysed consumer data trends, adjusting strategies for targeted marketing.
- Evaluated campaign performance to optimise return on investment across platforms.
- Built public relations strategies to expand advertising reach and visibility.
- Coordinated placements for television, radio, social media, and print ads.
- Collaborated with creative teams to develop impactful messaging that stimulated sales.
- Utilised CRM tools such as Salesforce and AWIC's Google system for effective customer management.
Customer Relationship Management Consultant
Arteria G Partner sp. z o.o.
Warsaw, Greater Poland
07.2019 - 05.2021
- Developed tailored CRM strategies that enhanced client engagement and retention.
- Conducted comprehensive training sessions for staff on CRM software best practices.
- Collaborated with cross-functional teams to align CRM initiatives with business objectives.
- Created detailed reports for informed decision-making at executive level.
- Updated clients regularly on project status and progress.
- Coordinated with physicians to schedule appointments and evaluate lab results.
- Managed inbound and outbound calls in English, Arabic, Polish, and Kurdish.
- Transcribed complex cases to specialists to maintain service quality.
Sales Marketing Manager
SuperDrob S.A.
karczew, Greater Poland
04.2018 - 06.2019
- Conducted daily meetings with companies in Asia and Africa to explain poultry procedures.
- Facilitated deals to establish sales contracts while inviting partners to Poland.
- Led cross-functional teams to implement innovative sales strategies, boosting conversions.
- Analysed market trends to identify opportunities for effective brand positioning.
- Coordinated product launches, resulting in 25% increase in sales within first quarter.
- Mentored staff to promote productive goal setting and achieve e-commerce objectives.
- Monitored competitor activities, analysing products and performance metrics.
- Developed social media content to enhance brand awareness and audience engagement.
Cyber Security Trainer
Seris Konsalnet
Warsaw, Greater Poland
08.2017 - 03.2018
- Developed and delivered training modules on cyber security best practices.
- Designed simulations for trainees to practice real-world cyber attack responses.
- Conducted workshops to enhance team awareness of emerging cyber threats.
- Facilitated soft skills training to improve communication and interpersonal abilities.
- Analysed training requirements across individual, team, and organisational levels.
- Increased accessibility to training materials by addressing specific requests.
- Championed goal setting to foster culture of ongoing professional development.
- Tracked training programmer impacts against pre-established metrics.
Cyber Security Instructor
Ochrona Juwentus
Warsaw, Greater Poland
06.2016 - 07.2017
- Developed comprehensive curriculum for cyber security training courses, ensuring relevance and updates.
- Evaluated student performance through assessments, providing constructive feedback for improvement.
- Led workshops on emerging threats and best practices in cyber security education.
- Maintained up-to-date subject knowledge to deliver accurate information effectively.
- Provided safe and engaging learning environment for students and participants.
- Assigned homework and special projects to facilitate knowledge demonstration.
- Advised and encouraged students to enhance their skills and abilities.
- Signposted opportunities for further learning and development based on student interests.
SERVICE PROVIDER - Translator with u.s. army
https://usis.net
Baghdad, Iraq
12.2009 - 04.2012
- Delivered real-time interpretation during high-stakes meetings with local authorities.
- Translated critical documents for strategic military planning, ensuring accuracy.
- Trained personnel on cultural nuances to improve collaboration with local communities.
- Provided translation services to enhance cross-cultural communication among soldiers.
- Managed multiple tasks simultaneously, contributing to increased productivity.
- Streamlined workflows for efficient translation processes.
- Validated document accuracy through comprehensive proofreading.
- Prepared multilingual documentation for official use.
SERVICE PROVIDER - house-keeping
https://usis.net
Baghdad, Iraq
09.2008 - 09.2009
- Oversaw inventory management to ensure sufficient supplies for service delivery.
- Collaborated with teams to streamline processes, reducing service times.
- Delivered exceptional customer service, enhancing client satisfaction daily.
- Adapted flexibly to changing work schedules, ensuring consistent performance.
- Resolved complaints promptly to maintain robust client relations.
- Managed contract negotiations, securing mutually beneficial outcomes for clients.
- Monitored market trends to align product offerings with customer demand.
- Organised travel accommodations for clients, including air or train transport and overnight bookings.
SERVICE PROVIDER - Laundry services machines
https://usis.net
Baghdad, Iraq
04.2006 - 08.2008
- Employee - American army uniforms laundry services
- Organised travel accommodations for clients with air or train transport and overnight bookings.
- Facilitated smooth operations for improved productivity.
- Collaborated with team members effectively; fostered a cooperative work environment.
- Handled cash transactions accurately, ensuring financial accountability.
- Assisted customers efficiently, resulting in increased sales.
- Updated databases with current client, contract and service agreements.
- Developed clear brand voices to improve marketing image and reputation.
Education
Bachelor of Education - BEd - Biology, General
University of Baghdad
Baghdad 01.2007 - 01.2009
Bachelor of Education - BEd - Biology, General
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Warsaw 06.2013 - 10.2015
Skills
- Proficiency in MS Office
- Communication skills
- Extensive Google Ads experience (10 awards and certificates)
- Outstanding sales skills
- Analytical and organizational skills
- Self-motivated and detail-oriented
- Multitasking
- Flexibility
- Fast learning
- Tasks prioritization, effective planning
- Ability to work under time pressure
- Working independently and in a team
- Working in a multicultural environment
- Problem-solving attitude
- Marketing software fluency
- Sales funnels optimisation
- Brand awareness building
- Risk assessment and mitigation
- Crisis management leadership
- Customer relationship management systems
- Behavioural insight generation
- Performance metrics analysis
- Creative vision
- Email marketing automation
- E-Commerce optimisation
- Budget management
- Keyword research
- Stakeholder relationships
- Digital analytics
- Campaign evaluation
- Affiliate marketing
- PPC campaigns
- Lead generation techniques
- Inbound marketing
- Digital marketing strategy
- Conversion Rate Optimisation
- Project prioritisation
- SEO expertise
- Salesforce Marketing Cloud
- B2B customer acquisition
- Lead generation
- e-commerce brand development
Languages
Arabic (C2)
Intermediate
English (C1)
Intermediate
Polish (C1)
Intermediate
Kurdish (C1)
Intermediate
Affiliations
- Soccer,Chess,table tennis,Othello,gin rummy,songwriter
Accomplishments
I have achieved in my history of digital marketing and sales management four different certifications from Google Ads.
Certification
I have achieved in my history of digital marketing and sales management four different certifications from Google Ads.
Timeline
Digital Marketing Manager
TTEC,Warsaw
06.2023 - 07.2025
Account manager
Arteria G Partner sp. z o.o.
06.2022 - 06.2023
Senior Campaign Manager
Arteria G Partner sp. z o.o.
05.2021 - 05.2022
Customer Relationship Management Consultant
Arteria G Partner sp. z o.o.
07.2019 - 05.2021
Sales Marketing Manager
SuperDrob S.A.
04.2018 - 06.2019
Cyber Security Trainer
Seris Konsalnet
08.2017 - 03.2018
Cyber Security Instructor
Ochrona Juwentus
06.2016 - 07.2017
Bachelor of Education - BEd - Biology, General
Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
06.2013 - 10.2015
SERVICE PROVIDER - Translator with u.s. army
https://usis.net
12.2009 - 04.2012
SERVICE PROVIDER - house-keeping
https://usis.net
09.2008 - 09.2009
Bachelor of Education - BEd - Biology, General
University of Baghdad
01.2007 - 01.2009
SERVICE PROVIDER - Laundry services machines
https://usis.net
04.2006 - 08.2008