Linda Limani-Rychlik
Warsaw,Poland
Summary
Linda has 15 years of experience in the marketing, e-commerce management field, FMCG, and internet industry, in leading global companies. She is skilled in Business Development, Marketing, and Category Management. As a Global Customer Success Lead, Linda excels in driving strategic initiatives to enhance client e-commerce performance and streamline process optimization. She successfully built and launched new businesses of exclusive brands across five markets on Amazon. As a Brand and Shopper Marketing Manager, she led various brands in all areas of the marketing mix. She also truly enjoys working with people.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work history
GLOBAL E-COMMERCE CUSTOMER SUCCESS TEAM LEAD
eStoreBrands
05.2023 - 06.2025
- Leading Customer Success Team supporting clients from Fortune 500 list in e-commerce optimisation, ensuring adoption of analytics solutions and improving online performance
- Delivered a high level of expertise in client industries (Electronics and FMCG), product offerings, competitive landscape
- Streamlined project management processes to ensure timely delivery of tasks.
PRODUCT AND CATEGORY MANAGER
Amazon
Luxembourg, EU
12.2020 - 06.2021
- Key achievement: managed online portfolio of 1200+ products with +23% sales realisation plan
- Identified and onboarded relevant selection in the categories in scope
- Delivered top and bottom line growth
VENDOR AND CATEGORY MANAGER EXCLUSIVE BRANDS (CATEGORY MANAGER)
Amazon
Luxembourg, EU
04.2019 - 11.2020
- Key achievement: built new business of exclusive brands in Beauty and Pet Food categories in EU5 countries (198% plan realisation in 2020)
- Pitched new program to 1000+ European manufacturers, negotiated and onboarded 100 new suppliers
- Delivered top and bottom line growth for categories in scope, managed the end-to-end product lifecycle
- Created a data driven long term roadmap for each category
- Analysed key P&L metrics, and implemented actions to improve product performance
BRAND & SHOPPER MARKETING MANAGER VANISH, EE LEAD COUNTRY
Reckitt Benckiser
Poland
10.2018 - 03.2019
- Key achievement: explored cost saving opportunities to improve gross margin in long term perspective
- Executed brand strategy in Poland and developed communication plan incl. TVC for Eastern Europe
- Managed a team of 2 direct reports (Junior Brand Manager and Marketing Specialist)
BRAND&SHOPPER MARKETING MANAGER VEET&DETTOL
Reckitt Benckiser
Poland
04.2017 - 09.2018
- Key achievement: built growth strategies and leveraged on strategic NPD launches (Veet Trimmer, Dettol new line) incl. positioning, communication, distribution, price & promo model, cooperation with R&D and factory
- Developed communication plans (ATL,BTL) and executed digital marketing plans incl. Facebook, influencer partnerships, SEM/SEO, new webpage to increase brands awareness and market shares
- Developed and executed trade strategy to optimize visibility and increase rotation
BRAND MANAGER CILLIT BANG & CALGON
Reckitt Benckiser
Poland
03.2015 - 03.2017
- Key achievement: built growth strategies and developed business model, with focus on most profitable and growing segment
- Proposed and executed national sales campaigns aimed at penetration build up
- Managed brands PnLs
BRAND MANAGER WOOLITE & CALGON
Reckitt Benckiser
Poland
04.2014 - 02.2015
- Key achievement: redefined brand's business model, with focus on pricing strategy
- Executed strategic growth plan to drive brand into premium segment
- Explored, quantified and executed trade offers to secure net revenue targets
JUNIOR BRAND MANAGER BELVITA
Mondelez International
Poland
04.2013 - 03.2014
- Key achievement: led national sales campaign to maximize shelf effectiveness, build distribution
ASSISTANT BRAND MANAGER JACOBS KRÖNUNG
Mondelez International
Poland
08.2011 - 03.2013
- Key achievement: launched national campaign to increase sales of roast and ground coffee
MANAGEMENT PROGRAM, MARKETING
Mondelez International
Poland
08.2010 - 07.2011
- Key achievement: introduced branded content for press campaign building brand awareness
SUMMER INTERNSHIP PROGRAM, LOGISTICS
Mars
Poland
07.2009 - 06.2010
- Led Key Accounts satisfaction research in logistics area supporting guidelines for new strategy
MARKETING TRAINEESHIP, VICHY LABORATOIRES
L'Oreal
Poland
11.2008 - 06.2009
- Explored and quantified opportunities for starter offers for non-users to increase penetration rate
Education
MSc - Marketing and Management
WARSAW SCHOOL OF ECONOMICS
09.2005 - 08.2010
Diplôme Master Coach - Coach Professionnel
L'INSTITUT DE COACHING INTERNATIONAL DE GENÈVE
04.2020 - 04.2021
Skills
E-commerce Strategy & Execution
Category & Brand Management
Team Enablement & Support
Languages
Polish
Native
English
Fluent
French
Advanced
Hobby
- Piano
- Djembe
- Yoga
Timeline
GLOBAL E-COMMERCE CUSTOMER SUCCESS TEAM LEAD
eStoreBrands
05.2023 - 06.2025
PRODUCT AND CATEGORY MANAGER
Amazon
12.2020 - 06.2021
Diplôme Master Coach - Coach Professionnel
L'INSTITUT DE COACHING INTERNATIONAL DE GENÈVE
04.2020 - 04.2021
VENDOR AND CATEGORY MANAGER EXCLUSIVE BRANDS (CATEGORY MANAGER)
Amazon
04.2019 - 11.2020
BRAND & SHOPPER MARKETING MANAGER VANISH, EE LEAD COUNTRY
Reckitt Benckiser
10.2018 - 03.2019
BRAND&SHOPPER MARKETING MANAGER VEET&DETTOL
Reckitt Benckiser
04.2017 - 09.2018
BRAND MANAGER CILLIT BANG & CALGON
Reckitt Benckiser
03.2015 - 03.2017
BRAND MANAGER WOOLITE & CALGON
Reckitt Benckiser
04.2014 - 02.2015
JUNIOR BRAND MANAGER BELVITA
Mondelez International
04.2013 - 03.2014
ASSISTANT BRAND MANAGER JACOBS KRÖNUNG
Mondelez International
08.2011 - 03.2013
MANAGEMENT PROGRAM, MARKETING
Mondelez International
08.2010 - 07.2011
SUMMER INTERNSHIP PROGRAM, LOGISTICS
Mars
07.2009 - 06.2010
MARKETING TRAINEESHIP, VICHY LABORATOIRES
L'Oreal
11.2008 - 06.2009
MSc - Marketing and Management
WARSAW SCHOOL OF ECONOMICS
09.2005 - 08.2010
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