Linda Limani-Rychlik
Warsaw,Poland
Summary
Linda has 15 years of experience in the marketing, e-commerce management field, FMCG, and internet industry, in leading global companies. She is skilled in Business Development, Marketing, and Category Management. As a Global Customer Success Lead, Linda excels in driving strategic initiatives to enhance client e-commerce performance and streamline process optimization. She successfully built and launched new businesses of exclusive brands across five markets on Amazon. As a Brand and Shopper Marketing Manager, she led various brands in all areas of the marketing mix. She also truly enjoys working with people.
Overview
17
17
years of professional experience
6
6
years of post-secondary education
Work history
GLOBAL E-COMMERCE CUSTOMER SUCCESS TEAM LEAD
eStoreBrands
2023.05 - 2025.06
- Leading Customer Success Team supporting clients from Fortune 500 list in e-commerce optimisation, ensuring adoption of analytics solutions and improving online performance
- Delivered a high level of expertise in client industries (Electronics and FMCG), product offerings, competitive landscape
- Streamlined project management processes to ensure timely delivery of tasks.
PRODUCT AND CATEGORY MANAGER
Amazon
Luxembourg, EU
2020.12 - 2021.06
- Key achievement: managed online portfolio of 1200+ products with +23% sales realisation plan
- Identified and onboarded relevant selection in the categories in scope
- Delivered top and bottom line growth
VENDOR AND CATEGORY MANAGER EXCLUSIVE BRANDS (CATEGORY MANAGER)
Amazon
Luxembourg, EU
2019.04 - 2020.11
- Key achievement: built new business of exclusive brands in Beauty and Pet Food categories in EU5 countries (198% plan realisation in 2020)
- Pitched new program to 1000+ European manufacturers, negotiated and onboarded 100 new suppliers
- Delivered top and bottom line growth for categories in scope, managed the end-to-end product lifecycle
- Created a data driven long term roadmap for each category
- Analysed key P&L metrics, and implemented actions to improve product performance
BRAND & SHOPPER MARKETING MANAGER VANISH, EE LEAD COUNTRY
Reckitt Benckiser
Poland
2018.10 - 2019.03
- Key achievement: explored cost saving opportunities to improve gross margin in long term perspective
- Executed brand strategy in Poland and developed communication plan incl. TVC for Eastern Europe
- Managed a team of 2 direct reports (Junior Brand Manager and Marketing Specialist)
BRAND&SHOPPER MARKETING MANAGER VEET&DETTOL
Reckitt Benckiser
Poland
2017.04 - 2018.09
- Key achievement: built growth strategies and leveraged on strategic NPD launches (Veet Trimmer, Dettol new line) incl. positioning, communication, distribution, price & promo model, cooperation with R&D and factory
- Developed communication plans (ATL,BTL) and executed digital marketing plans incl. Facebook, influencer partnerships, SEM/SEO, new webpage to increase brands awareness and market shares
- Developed and executed trade strategy to optimize visibility and increase rotation
BRAND MANAGER CILLIT BANG & CALGON
Reckitt Benckiser
Poland
2015.03 - 2017.03
- Key achievement: built growth strategies and developed business model, with focus on most profitable and growing segment
- Proposed and executed national sales campaigns aimed at penetration build up
- Managed brands PnLs
BRAND MANAGER WOOLITE & CALGON
Reckitt Benckiser
Poland
2014.04 - 2015.02
- Key achievement: redefined brand's business model, with focus on pricing strategy
- Executed strategic growth plan to drive brand into premium segment
- Explored, quantified and executed trade offers to secure net revenue targets
JUNIOR BRAND MANAGER BELVITA
Mondelez International
Poland
2013.04 - 2014.03
- Key achievement: led national sales campaign to maximize shelf effectiveness, build distribution
ASSISTANT BRAND MANAGER JACOBS KRÖNUNG
Mondelez International
Poland
2011.08 - 2013.03
- Key achievement: launched national campaign to increase sales of roast and ground coffee
MANAGEMENT PROGRAM, MARKETING
Mondelez International
Poland
2010.08 - 2011.07
- Key achievement: introduced branded content for press campaign building brand awareness
SUMMER INTERNSHIP PROGRAM, LOGISTICS
Mars
Poland
2009.07 - 2010.06
- Led Key Accounts satisfaction research in logistics area supporting guidelines for new strategy
MARKETING TRAINEESHIP, VICHY LABORATOIRES
L'Oreal
Poland
2008.11 - 2009.06
- Explored and quantified opportunities for starter offers for non-users to increase penetration rate
Education
MSc - Marketing and Management
WARSAW SCHOOL OF ECONOMICS
2005.09 - 2010.08
Diplôme Master Coach - Coach Professionnel
L'INSTITUT DE COACHING INTERNATIONAL DE GENÈVE
2020.04 - 2021.04
Skills
E-commerce Strategy & Execution
Category & Brand Management
Team Enablement & Support
Languages
Polish
Native
English
Fluent
French
Advanced
Hobby
- Piano
- Djembe
- Yoga
Timeline
GLOBAL E-COMMERCE CUSTOMER SUCCESS TEAM LEAD
eStoreBrands
2023.05 - 2025.06
PRODUCT AND CATEGORY MANAGER
Amazon
2020.12 - 2021.06
Diplôme Master Coach - Coach Professionnel
L'INSTITUT DE COACHING INTERNATIONAL DE GENÈVE
2020.04 - 2021.04
VENDOR AND CATEGORY MANAGER EXCLUSIVE BRANDS (CATEGORY MANAGER)
Amazon
2019.04 - 2020.11
BRAND & SHOPPER MARKETING MANAGER VANISH, EE LEAD COUNTRY
Reckitt Benckiser
2018.10 - 2019.03
BRAND&SHOPPER MARKETING MANAGER VEET&DETTOL
Reckitt Benckiser
2017.04 - 2018.09
BRAND MANAGER CILLIT BANG & CALGON
Reckitt Benckiser
2015.03 - 2017.03
BRAND MANAGER WOOLITE & CALGON
Reckitt Benckiser
2014.04 - 2015.02
JUNIOR BRAND MANAGER BELVITA
Mondelez International
2013.04 - 2014.03
ASSISTANT BRAND MANAGER JACOBS KRÖNUNG
Mondelez International
2011.08 - 2013.03
MANAGEMENT PROGRAM, MARKETING
Mondelez International
2010.08 - 2011.07
SUMMER INTERNSHIP PROGRAM, LOGISTICS
Mars
2009.07 - 2010.06
MARKETING TRAINEESHIP, VICHY LABORATOIRES
L'Oreal
2008.11 - 2009.06
MSc - Marketing and Management
WARSAW SCHOOL OF ECONOMICS
2005.09 - 2010.08