Ludmiła Rafalska
Sopot,22
Summary
Experienced content leader with 10+ years in B2B SaaS and IT, specializing in SEO-driven strategy, technical content creation, and AI-powered content workflows. Skilled in team collaboration, stakeholder alignment, and content performance optimization. Proven success in securing organic growth, driving engagement, and building scalable content systems for complex tech products. Ready to lead content strategy and execution for innovative IT brands.
Overview
11
11
years of professional experience
Work History
Technical Writer & AI Strategist
Cleeng
04.2024 - Current
- Revamped product onboarding copy, reducing user drop-off by 18% through targeted UX writing and collaboration with product and design teams.
- Implemented GPT-based AI workflows for help center and chatbot content, cutting article production time by 40%.
- Co-led GTM content efforts for new feature releases, ensuring consistent messaging and supporting user adoption.
- Trained cross-functional teams on AI tools for content creation, boosting adoption and efficiency across departments.
- Redesigned AI-powered Zendesk knowledge base, decreasing repeat support tickets by 25%.
- Applied GA4 insights and SEO best practices to improve help center discoverability, increasing organic traffic by 35%.
- Collaborated with data scientists to translate technical concepts into accessible documentation and support content.
Senior Content Strategist
Self-employed
10.2019 - Current
- Delivered UX and product content strategies for SaaS and CRM clients, improving usability and onboarding clarity.
- Produced multilingual content adapted for global markets, preserving tone and user comprehension.
- Designed and implemented content architecture in CMS platforms, improving readability and engagement.
- Conducted performance reviews and refined strategies based on KPIs, driving increased user interaction.
- Partnered with designers and developers to align UX copy with interface logic and user journeys.
- Developed technical and marketing documentation tailored to both end users and internal stakeholders.
Senior Content Manager
Freedom Nieruchomości
10.2019 - 10.2020
- Managed full content pipeline from strategy to delivery, iterating based on performance insights.
- Developed content architecture for blog and website, enhancing navigation and readability.
- Created targeted marketing content, boosting user engagement and lead conversion.
- Wrote and structured technical documentation for real estate platforms, simplifying complex concepts.
- Collaborated across departments to align content with brand voice and performance goals.
- Built strong partnerships with publishers and designers to scale distribution.
Academic Lecturer
Vistula University
10.2018 - 10.2023
- Designed and delivered interactive e-learning modules using digital tools, enhancing learner engagement.
- Managed Asseco’s educational platform, improving course structure and learning outcomes.
- Developed digital-ready curricula in linguistics, translation, and cultural studies for remote teaching.
Brand Manager
Aclari Diamonds
09.2018 - 09.2019
- Created and maintained brand-aligned content across web, blog, and marketing assets.
- Led the digital communication strategy, aligning SEO, lead generation, and visual identity.
- Managed external SEO and creative teams to ensure cohesive execution.
- Monitored agency-delivered SEO, ensuring top keyword rankings for branded and non-branded queries.
- Oversaw performance campaigns across channels, optimizing for reach and engagement.
- Conducted market and competitor analysis to refine positioning.
- Delivered performance insights that informed campaign direction.
Content Manager
Zortrax
04.2015 - 06.2018
- Led a team of three copywriters, coordinating content strategy and execution across digital channels.
- Developed technical documentation and marketing materials for 3D printing products, improving clarity and adoption.
- Managed and analyzed social content performance, growing brand visibility in the tech sector.
- Initiated close collaboration with sales by sourcing reseller use cases for blog content, boosting reseller engagement and content relevance.
- Oversaw all content channels, ensuring consistent messaging and timely content distribution across platforms.
- Produced localized product materials in cooperation with resellers, increasing visibility in international markets.
Junior Copywriter
Limdesk
10.2014 - 04.2015
- Wrote blog posts and website copy on SaaS, CRM, and telecom-related topics, helping to establish the brand's online presence.
- Managed and monitored social media channels, growing engagement and increasing post reach through targeted messaging.
- Assisted in developing the brand's tone of voice, contributing to consistent communication across digital platforms.
- Participated in campaign planning and supported execution of content strategies aimed at product promotion and customer education.
- Collaborated with developers and designers to align copy with UX/UI flow, ensuring clarity and cohesion across web interfaces.
Education
Master's Degree - English Philology
University of Warmia and Masuria
Postgraduate Degree - Pedagogy
University of Warmia And Masuria
Skills
AI & Content Tools:
ChatGPT Claude WriteSonic Dashworks Zendesk Guru WordPress
Analytics & SEO:
Google Analytics 4 Google Optimize SEMrush GSC
Content & Collaboration:
UX Writing Technical Documentation Knowledge Base Design CMS Jira Confluence Figma
Languages
English
Russian
Polish
Links
Portfolio
Training
- AI in Business Development at Google & Warsaw School of Economics February 2025 — March 2025
- AI Agents at Hugging Face February 2025 — May 2025
- AIDEAS AI Competence Development at EIT Deep Tech Talent Initiative March 2025 — April 2025
Timeline
Technical Writer & AI Strategist
Cleeng
04.2024 - Current
Senior Content Strategist
Self-employed
10.2019 - Current
Senior Content Manager
Freedom Nieruchomości
10.2019 - 10.2020
Academic Lecturer
Vistula University
10.2018 - 10.2023
Brand Manager
Aclari Diamonds
09.2018 - 09.2019
Content Manager
Zortrax
04.2015 - 06.2018
Junior Copywriter
Limdesk
10.2014 - 04.2015
Master's Degree - English Philology
University of Warmia and Masuria
Postgraduate Degree - Pedagogy
University of Warmia And Masuria
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