Summary
Overview
Work history
Education
Skills
Languages
Certification
Training
Hobbies
Authorization
Timeline
Generic
Luitgard Lucas

Luitgard Lucas

Opole

Summary

A talented Marketing Officer with adaptable experience in lifecycle campaign planning and delivery. Builds productive client relationships to increase recurring revenue. Organised multitasker able to manage priorities and achieve deadlines. Highly-motivated with extensive experience in fast-paced marketing and communication teams. Creative and motivated to deliver innovative awareness and engagement initiatives, reaching new and existing audiences. Committed to rigorous performance reviews for continuous improvement.

Overview

3
3
years of professional experience
3
3
years of post-secondary education
1
1
Certification

Work history

Marketing Officer

Emirate Builders Company Limited
Dar es Salaam, Ubungo
07.2021 - 02.2023
  • Participated in department meetings to discuss new ideas for upcoming projects.
  • Supported marketing manager in marketing strategy delivery by collating information to analyse next course of action.
  • Maintained and updated department website by proofreading and editing content.
  • Attended marketing events and conferences to raise brand awareness.
  • Screened and approved marketing campaigns and plans before implementation.
  • Developed, implemented and maintained marketing policy to support objectives.
  • Collected and analysed data to provide direction to marketing managers for projects.
  • Analysed customer data and market trends to enhance product offerings.

Sales Assistant

BV Engineering nLimited
Dar es Salaam, Kinondoni
06.2020 - 06.2021
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Provided service with a smile, offering courteous, helpful advice to best meet customer needs.
  • Accepted and processed cash, cheque, card and mobile payments using POS systems.
  • Shelved and merchandised new products in visually appealing, organised displays to engage customers.
  • Fostered positive relationships with customers to enhance loyalty and retention.
  • Maintained impeccably high standards store presentation and hygiene through cleaning.
  • Cultivated loyal, profitable customer relationships, asking open-ended questions to assess and cater to individual needs.
  • Received and processed product returns.

Marketing Trainee

TMS Consultants Limited
Dar es Salaam, Ilala
02.2020 - 05.2020
  • Leveraged market and competitor data to identify market opportunities and gaps.
  • Built public relations strategies for broadened advertising scope.
  • Managed multi-channel advertising campaigns to support sales objectives.
  • Evaluated campaign performance to optimise return on investment.
  • Organised marketing plans and programmes to best support business growth and development.
  • Predicted and interpreted consumer trends to improve product offerings.
  • Compiled and reviewed consumer data on patterns and preferences for marketing information.
  • Conducted market research to understand customer base and enhance products.

Education

Master of Business Administration - Financial Management and Accounting

Wysza Szkola Zarzadzania I Administracj W Opolu
Opole, Opole Voivodeship
02.2023 -

Bachelor of Arts - Marketing

University of Dar es Salaam
Dar es Salaam, Tanzania
10.2016 - 07.2019

Skills

  • Marketing strategy development
  • Pricing structures knowledge
  • Sales strategy familiarity
  • Market research expertise
  • Campaign development experience
  • Brand awareness
  • Customer assistance
  • Enthusiastic communicator
  • B2C sales and service
  • Money handling
  • Database Management
  • Digital marketing

Languages

Swahili
Native
English
Advanced
Polish
Beginner

Certification

  • Certificate of Appreciation, Dar es Salaam University Marketing Association - 2016-2019
  • Certificate of Loyalty, Canossa High School - 2010-2016

Training

  • Capacity Building program on Self awareness for Improved Performance and Strategic Customer Service

Hobbies

  • Reading
  • Sports such as running, swimming and bowling
  • Community services such as charity work


Authorization

I hereby authorize your company to process the attached personal information strictly for the purpose of job recruitment pursuant to the personal data protection Act dated 29th August, 1997, Act No.133, pos. 883

Timeline

Master of Business Administration - Financial Management and Accounting

Wysza Szkola Zarzadzania I Administracj W Opolu
02.2023 -

Marketing Officer

Emirate Builders Company Limited
07.2021 - 02.2023

Sales Assistant

BV Engineering nLimited
06.2020 - 06.2021

Marketing Trainee

TMS Consultants Limited
02.2020 - 05.2020

Bachelor of Arts - Marketing

University of Dar es Salaam
10.2016 - 07.2019

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Luitgard Lucas