Lukasz Czepiel
Warsaw
Summary
Experienced executive with over 22 years in Healthcare (OTC/FS/Medical Devices), FMCG, and Renewable Energy industries. Demonstrated success in leading multi-disciplinary teams, driving significant country regions P&L growth, and managing complex business transformations. Strong focus on innovation, strategy, and operational excellence. Explore everywhere & Expand possibilities with Agility
Overview
25
25
years of professional experience
Work History
Head of International Business and MD DACH and UK
Solfinity sp. z o.o. sp.k.
08.2022 - Current
- Company Overview: Renewable Energy
- Turnaround / upgrade Company Operation Rhythm with clear understanding of Drivers and Drainers of the LOC Business with core principles underpinning the change: FOCUS on PEOPLE Remove duplications- Increase collaboration-More agile, tailored approach
- Settling Solfinity GmbH and Solfinity Ltd with all processes
- Building strong, highly motivated and trained International Teams
- Design and implement the company's needs abroad like: trade policies, pricing, marketing base strategies to develop in most promising markets with the RIGHT to WIN opportunities
- Achieving sales of 45mln Eur to 33 countries (in 24months)
- Renewable Energy
General Manager
GlaxoSmithKline Consumer Healthcare
01.2020 - 06.2022
- In charge of 120 people, 150mio GBP (770mio PLN) both on Pharmaceutical and Mass Market
- Leading the whole Czech and Slovak Organization through Joint Venture integration GSK CH and Pfizer CH into one strong organization
- Fixing the base and re-building / upgrade Company Operation Rhythm with clear understanding of Drivers and Drainers of the LOC Business with core principles underpinning the change: Remove duplications - Increase collaboration - more agile, tailored approach
- Fluent implementation of the New Way of Working at CEE level (LOC vs AREA responsibilities and deliveries)
- GSK Czech was awarded as Second Best Employer of the Year 2020 at Czech Market (yearly independent market prestigious voting)
- All mentioned above resulted with highest ever ENGAGEMENT SCORE for CZ&SK (November 2020) much higher than CEE and EMEA, after first and during second wave of COVID)
- Promoted business profitability by tracking performance indicators and driving corrective action
General Manager
Pfizer Trading Polska Sp. z o.o.
04.2016 - 12.2019
- Revitalized the Polish division, achieving profitability and reversing negative trends
- Enhanced P&L control, improved forecast accuracy, and increased market share for key brands
- Re-energize the Team and implemented the Can Do attitude with winning team spirit to make things DONE
- Closely monitored competitor activity, remaining ahead of external trends to consistently meet customer needs
- Upgrade Company Operation Rhythm with clear understanding of Drivers and Drainers of the LOC Business with core principles underpinning the change: Portfolio revitalization (already reverted Centrum negative trend - strong performance YoY)
Business Unit Director OTC
Bausch & Lomb Polska Sp. z oo
07.2015 - 03.2016
- Led strategic planning and execution to drive business unit growth and profitability, 10 TV BRANDS in portfolio
- Spearheaded development and implementation of innovative marketing strategies to increase market share
- Full Poland P&L OTC responsibility
- Championed continuous improvement initiatives, driving operational excellence across the unit
National Sales Director
Reckitt Benckiser Poland S.A.
11.2012 - 06.2015
- FOCUS on PEOPLE - Re-energize the Team and implemented the Can Do attitude with winning team spirit to make things DONE
- New market strategy development - KPIs setting with brilliant implementation resulting mksh growth YoY more than 2pp in crowded and mature pain and sore throat category above the market
- Joint Business Plans setting and putting in to a live cycle with very good results (increasing sell out, focusing on delivering sell out growth with in ROI approach)
- Creating and negotiating distribution/wholesalers agreements, quarterly/yearly targets with 6 main distributors (96% of total market) and with main pharmacy chains
- Pioneered the adoption of digital sales tools, leading to a 20% increase in online sales within the first year
- Negotiated high-value contracts with key accounts, securing long-term partnerships and boosting revenue by 23%
- Implemented a CRM system to enhance customer relationship management, increasing repeat business by 25%
Business Unit Director
A&D Pharma Poland Sp. z o.o. (Magnapharm)
09.2005 - 10.2012
- Built the company's commercial operations from scratch, achieving positive P&L within the first year
- Led exclusive distribution deals and developed comprehensive marketing and sales strategies with resulted performance above the market
- Crafting Strong Value Proposition
- Negotiated high-value contracts with suppliers and partners, securing favorable terms
- Reviewed and updated business policies and practices to comply with regulations and standards
Sales and Marketing functions
Pliva Krakow and Polpharma
02.2000 - 09.2006
- Fostered relationships with new clients whilst maintaining strong ties with existing accounts
- Developed and implemented strategic sales plans to increase penetration, market shares and visibility
- Provided exceptional customer service, addressing queries and resolving issues promptly
- Organized promotional events and trade shows to showcase products and services
Education
Bachelor of Arts with Honours - Administrative Management
The University of Northumbria at Newcastle
06.1999
Master of Science - International Business
Cracow University of Economics
Krakow, Poland01.1999
Skills
- Strategic Leadership
- P&L Management
- Healthcare Expertise
- FMCG Expertise
- Business Development
- Partnerships
- Team Development
- People Management
- Sales Strategy
- Marketing Strategy
- E-commerce M&A Leadership
- Integration
- Change Management
- Operational Efficiency
- Customer engagement
- CRM management
Hobbies and Interests
- Management
- Sales
- Marketing
- Finance
- E-commerce
- Sport (tennis, wind and kite surfing, skiing, squash)
- Cinema
- Music
Timeline
Head of International Business and MD DACH and UK
Solfinity sp. z o.o. sp.k.
08.2022 - Current
General Manager
GlaxoSmithKline Consumer Healthcare
01.2020 - 06.2022
General Manager
Pfizer Trading Polska Sp. z o.o.
04.2016 - 12.2019
Business Unit Director OTC
Bausch & Lomb Polska Sp. z oo
07.2015 - 03.2016
National Sales Director
Reckitt Benckiser Poland S.A.
11.2012 - 06.2015
Business Unit Director
A&D Pharma Poland Sp. z o.o. (Magnapharm)
09.2005 - 10.2012
Sales and Marketing functions
Pliva Krakow and Polpharma
02.2000 - 09.2006
Bachelor of Arts with Honours - Administrative Management
The University of Northumbria at Newcastle
Master of Science - International Business
Cracow University of Economics
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