Maciej Partyka
CMO | Marketing Director
Warsaw
Summary
Marketing professional with over 15 years of experience in brand management, communications, and e-commerce. Demonstrated success across large-scale organizations like Volkswagen, and dynamic startup environments including HemPoland. Known for a data-driven approach, solid PR background, and a consumer-first philosophy. Experienced in emerging markets and the GCC, I bring a mix of creativity and analytical skills, constantly seeking the most relevant and innovative solutions.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
CMO | Co-founder
Hempeat
01.2022 - Current
- Co-founder of meat alternative made from hemp.
- Spearheaded NPD, positioning, pricing, branding, packaging, and communications, transitioning from concept to B2B and B2C brand available in selected restaurants and retailers.
Head of Reputation Management
CloudBest
02.2021 - 12.2021
- Oversaw international project strategies across FinTech, Crypto, & Blockchain sectors, enhancing brand reputations, establishing management procedures, and leading cross-functional collaboration.
Marketing Director
HemPoland
09.2019 - 08.2020
- Directed marketing for CannabiGold, leading CBD brand in Europe
- Managed e-commerce, digital communication, NPD, across various markets.
Marketing Director
Sante sp. z o.o.
11.2018 - 08.2019
- Led brand development, digital marketing, e-commerce, managing key sales indicators, and a team of 8-10 in the healthy food sector.
Group Marketing Manager
Jaidah Group
06.2017 - 02.2018
- Managed marketing and CRM across divisions, overseeing strategy, communications, events, and a team of 6 direct reports with 27 members in total for the automotive and heavy equipment sectors (Chevrolet, Hyundai, Genesis).
Head of Marketing - Marketing Manager
Inchcape Polska
04.2015 - 05.2017
- Led marketing for BMW, MINI, BMW i, BMW Motorrad in Poland, executing strategies across digital, social media, SEO, ATL, BTL, PR.
Communications Manager
SEAT, Volkswagen Group Polska
04.2014 - 01.2015
- Led the communications team for SEAT, managing consumer communications, media planning, market research, brand strategy, budget, and a team of 3.
PR & Communications Manager
SEAT, Volkswagen Group Polska
01.2012 - 03.2014
- Managed media relations, digital communication, PR strategy, press presentations, and collaborated on marketing strategy development.
PR Manager
Saatchi & Saatchi
01.2011 - 01.2012
- Responsible for internal and external communications, supporting agency clients in media relations and crisis management within Social Media.
Brand PR Specialist
Kompania Piwowarska
01.2007 - 01.2010
- Managed PR for brands like Żubr, Redd’s, Miller, Dębowe Mocne, Wojak within the Marketing Communication Service team.
Education
MPhil/PhD - History (Not completed)
King's College London
LondonMaster's Degree - Inter-faculty Studies: History & Political Science
Uniwersytet Im. Adama Mickiewicza W Poznaniu
PoznańSkills
Marketing CommunicationsPublic RelationsSocial MediaInternal CommunicationsAdvertisingMarketingMarket Research
Customer Segmentation
Positioning
Product Launches
Digital Marketing
Branding
Portfolio Management
Packaging
FMCG
Certification
IELTS 7.5 (Academic), British Council
Honors Awards
Złote Spinacze Honorable Mention, ZFPR, 2010
Hobbies
Sailing, photography, history
Timeline
CMO | Co-founder
Hempeat
01.2022 - Current
Head of Reputation Management
CloudBest
02.2021 - 12.2021
Marketing Director
HemPoland
09.2019 - 08.2020
Marketing Director
Sante sp. z o.o.
11.2018 - 08.2019
Group Marketing Manager
Jaidah Group
06.2017 - 02.2018
Head of Marketing - Marketing Manager
Inchcape Polska
04.2015 - 05.2017
Communications Manager
SEAT, Volkswagen Group Polska
04.2014 - 01.2015
PR & Communications Manager
SEAT, Volkswagen Group Polska
01.2012 - 03.2014
PR Manager
Saatchi & Saatchi
01.2011 - 01.2012
Brand PR Specialist
Kompania Piwowarska
01.2007 - 01.2010
MPhil/PhD - History (Not completed)
King's College London
Master's Degree - Inter-faculty Studies: History & Political Science
Uniwersytet Im. Adama Mickiewicza W Poznaniu