Maciej Partyka
CMO | Marketing Director
Warsaw
Summary
Marketing professional with over 15 years of experience in brand management, communications, and e-commerce. Demonstrated success across large-scale organizations like Volkswagen, and dynamic startup environments including HemPoland. Known for a data-driven approach, solid PR background, and a consumer-first philosophy. Experienced in emerging markets and the GCC, I bring a mix of creativity and analytical skills, constantly seeking the most relevant and innovative solutions.
Overview
17
17
years of professional experience
2
2
Certifications
Work History
CMO | Co-founder
Hempeat
01.2022 - Current
- Co-founder of meat alternative made from hemp.
- Spearheaded NPD, positioning, pricing, branding, packaging, and communications, transitioning from concept to B2B and B2C brand available in selected restaurants and retailers.
Head of Reputation Management
CloudBest
02.2021 - 12.2021
- Oversaw international project strategies across FinTech, Crypto, & Blockchain sectors, enhancing brand reputations, establishing management procedures, and leading cross-functional collaboration.
Marketing Director
HemPoland
09.2019 - 08.2020
- Directed marketing for CannabiGold, leading CBD brand in Europe
- Managed e-commerce, digital communication, NPD, across various markets.
Marketing Director
Sante sp. z o.o.
11.2018 - 08.2019
- Led brand development, digital marketing, e-commerce, managing key sales indicators, and a team of 8-10 in the healthy food sector.
Group Marketing Manager
Jaidah Group
06.2017 - 02.2018
- Managed marketing and CRM across divisions, overseeing strategy, communications, events, and a team of 6 direct reports with 27 members in total for the automotive and heavy equipment sectors (Chevrolet, Hyundai, Genesis).
Head of Marketing - Marketing Manager
Inchcape Polska
04.2015 - 05.2017
- Led marketing for BMW, MINI, BMW i, BMW Motorrad in Poland, executing strategies across digital, social media, SEO, ATL, BTL, PR.
Communications Manager
SEAT, Volkswagen Group Polska
04.2014 - 01.2015
- Led the communications team for SEAT, managing consumer communications, media planning, market research, brand strategy, budget, and a team of 3.
PR & Communications Manager
SEAT, Volkswagen Group Polska
01.2012 - 03.2014
- Managed media relations, digital communication, PR strategy, press presentations, and collaborated on marketing strategy development.
PR Manager
Saatchi & Saatchi
01.2011 - 01.2012
- Responsible for internal and external communications, supporting agency clients in media relations and crisis management within Social Media.
Brand PR Specialist
Kompania Piwowarska
01.2007 - 01.2010
- Managed PR for brands like Żubr, Redd’s, Miller, Dębowe Mocne, Wojak within the Marketing Communication Service team.
Education
MPhil/PhD - History (Not completed)
King's College London
LondonMaster's Degree - Inter-faculty Studies: History & Political Science
Uniwersytet Im. Adama Mickiewicza W Poznaniu
PoznańSkills
Marketing Communicationsundefined
Certification
IELTS 7.5 (Academic), British Council
Honors Awards
Złote Spinacze Honorable Mention, ZFPR, 2010
Hobbies
Sailing, photography, history
Timeline
CMO | Co-founder
Hempeat
01.2022 - Current
Head of Reputation Management
CloudBest
02.2021 - 12.2021
Marketing Director
HemPoland
09.2019 - 08.2020
Marketing Director
Sante sp. z o.o.
11.2018 - 08.2019
Group Marketing Manager
Jaidah Group
06.2017 - 02.2018
Head of Marketing - Marketing Manager
Inchcape Polska
04.2015 - 05.2017
Communications Manager
SEAT, Volkswagen Group Polska
04.2014 - 01.2015
PR & Communications Manager
SEAT, Volkswagen Group Polska
01.2012 - 03.2014
PR Manager
Saatchi & Saatchi
01.2011 - 01.2012
Brand PR Specialist
Kompania Piwowarska
01.2007 - 01.2010
MPhil/PhD - History (Not completed)
King's College London
Master's Degree - Inter-faculty Studies: History & Political Science
Uniwersytet Im. Adama Mickiewicza W Poznaniu
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