Magdalena Żukowska-Majda

• Managed digital marketing activities for Softeq, including Google Ads, Bing Ads, and Meta Ads, significantly increasing leads by 300% per month.
• Enhanced brand awareness and web presence through targeted digital campaigns, SEO strategies, and social media integration.
• Utilized Google Analytics and other tools for data analysis, continuously improving marketing effectiveness and customer acquisition in the US and EMEA markets.
• Collaborated closely with sales teams and supervisors, ensuring cohesive messaging and lead reporting; integrated Hubspot for Value-Based Bidding in Google Ads.
• Optimized landing pages for conversions and user experience, establishing a consistent brand voice across digital platforms.

• Developed and managed the overall digital marketing strategy for Replan brand, leading market research and strategic planning to identify new opportunities.
• Led a team to execute high-quality digital initiatives, enhancing customer engagement through targeted social media campaigns, content creation, and effective landing page design.
• Managed and optimized various digital marketing channels, including Facebook Ads and Bing Ads, while overseeing all social media accounts and collaborating with cross-functional teams for seamless integration.
• Analyzed competitor activities and industry trends for continuous improvement, measuring ROI and KPIs, and managing digital advertising budgets for optimal allocation and ROI.
• Implemented effective PPC campaigns and inbound marketing plans, creating email blast campaigns and conducting complex SEO and Google Analytics analyses to improve lead generation and traffic

• Directed campaign building and optimization across 20+ global markets, managing over 300 search, shopping, Performance Max, GDN, and YouTube campaigns.
• Focused on ROI and KPI measurement, managed digital marketing budgets, and collaborated with Google representatives for strategic alignment.
• Implemented A/B testing and data validation for ongoing campaigns, enhancing PPC strategies and conversion rates through targeted ad copy and landing pages.
• Conducted competitor analysis and stayed updated with industry trends for continuous campaign improvement, leveraging geo-targeting and high-intent keywords.
• Collaborated with cross-functional teams, aligning PPC with overall marketing goals and SEO strategies, and reported on campaign performance using Excel and Google Data Studio.

• Led strategy development, implementation, and optimization of Google Ads campaigns for key agency clients in the US, UK, and Australia.
• Engaged in daily communications in English, fostering new business opportunities and assisting in client acquisition through audits and sales calls.
• Collaborated with cross-functional teams to develop and execute strategic initiatives, enhancing agency processes and efficiency.
• Conducted market and competitor analysis to drive business growth and inform product differentiation strategies.
• Provided data-driven insights for strategic planning, aligning short-term tactics with long-term organizational goals.

• Strategized and implemented Google Ads campaigns across nine Danone divisions, including Nutricia (Bebiko, Bebilon, Bobovita, Nutricia Medyczna), Żywiec Zdrój, and Danone Core (Activia, Danonki, Danio, Kefir Danone).
• Reduced cost-per-click rates for paid advertising campaigns through continuous optimization and strategic bidding.
• Enhanced online visibility and sales for Danone by creating compelling ad copy and optimized landing pages, along with strategic keyword targeting.
• Increased website traffic by implementing effective search engine marketing strategies.
• Achieved increased website traffic and reduced cost-per-click rates through ongoing SEM strategies and smart bidding.
• Developed and analyzed custom reports to monitor key performance indicators, ensuring optimal ROI.
• Identified and leveraged growth opportunities by continuously analyzing campaign data and market trends.

For IKEA:

• Managed comprehensive reporting, media planning, and constant monitoring of SEARCH campaigns for IKEA, ensuring alignment with client's goals and timely material delivery.
• Agile in budget reallocation across campaign types and categories, focusing on client's priority sales areas.
• Maintained regular communication and meetings with the client, ensuring smooth campaign execution and financial accounting.

For Other Agency Clients:

• Led the building and optimization of AdWords campaigns across diverse Google channels, including Search, Merchant Center, GDN, YouTube, and Mobile.
• Managed social media marketing, including Facebook Ads and Fan Page management, focusing on both reach and action-oriented promotions.
• Fostered client relations and new customer acquisition in various industries such as gaming, cryptocurrencies, automotive, IT, and sports.
• Enhanced team productivity through process optimization and established strong client relationships via consistent communication and service.
• Developed strong client relationships through consistent communication and attentive service.
• Enhanced team productivity by streamlining processes and implementing time-saving strategies.

• As a Google Agency Development Manager, I focused on nurturing and expanding the capabilities of Polish advertising agencies, helping them grow their accounts efficiently and scalably.
• My role involved providing in-depth product knowledge and industry insights to agencies, aiding them in pitching and winning new business through effective sales coaching and competitive analysis.
• I organized and participated in events and workshops, fostering a strong partnership between Google and these agencies.
• By supporting agencies in campaign building, optimization, and staying updated with product and policy changes, I played a key role in their success and growth.
• My approach was centered on strategic business reviews, aligning agency performance with their commercial growth goals.

• As an AdWords Account Specialist, I excelled in supporting Google AdWords campaigns for Poland, focusing on auditing and optimizing client campaigns.
• Expertly developed and implemented advertising strategies across multiple Google AdWords channels including Search, Display, YouTube, and more.
• Skilled in analyzing campaign performance, driving conversion measurement and reporting through Google Analytics, and offering business and technical support to optimize ROI and CPA.
• Demonstrated a strong track record in managing profitable global PPC campaigns, leveraging analytical skills to enhance campaign efficiency and meet business owners' ROI goals.
• Successfully enhanced agency revenue by devising effective sales strategies and fostering strong relationships with key business partners.

• The Google HiPo (High Potential) project was created to take care of key AdWords customers
• Only 5 people participated
• As part of the project, we conducted a 3-month course on AdWords and Analytics, sales training, and business coaching conducted by Google Trainers
• Responsibilities: Supporting key customers within the Google HiPo team
• Active customer acquisition, business relationships, customer business analysis
• Preparing a tailored online strategies for customer needs and capabilities
• Working on large budgets, with extensive campaigns as well as large targets
• Maintaining business relationships through the post-sale care period
• Optimize clients' campaigns for sales effects based on data analysis (Google Analytics)
• Adopting new Google products on client accounts
• Upsell
• Maintaining parameters in AdWords accounts that meet Google requirements.
• Strengthened key account relationships by consistently providing exceptional customer service and addressing client needs promptly.
• Increased sales revenue through strategic planning and implementation of effective marketing campaigns targeted towards key accounts.

• Managed the launch of Recman's online service, including coordination with the brand and preparing necessary marketing materials.
• Handled product integration into the KC Company's warehouse and dispatch systems, ensuring streamlined operations and efficient delivery.
• Developed and executed the initial media plan, focusing on online display advertising strategies and keyword selection for AdWords.
• Enhanced online customer experience through meticulous product listing optimization and content updates.
• Streamlined order processing, contributing to improved operational efficiency and timely product deliveries.

• Oversaw website management, including content updates, photo editing, and layout redesign for improved user experience.
• Implemented SEO strategies to enhance site visibility and attract target audiences.
• Managed comprehensive customer service operations, including direct communication, order processing, and issue resolution.
• Led marketing initiatives, including social media engagement, blog content creation, and running targeted AdWords campaigns.
• Developed and distributed effective newsletters, contributing to increased customer engagement and sales growth.

• Managed financial and administrative documentation, ensuring compliance with established procedures and overseeing order control.
• Facilitated effective communication flow between board members and the architectural team.
• Performed various administrative tasks, including reception duties and assisting with organizational needs.
• Coordinated business trips, conferences, and maintained business calendars, along with handling telephone and email communications with external stakeholders.
• Provided marketing support and maintained financial oversight, leveraging English proficiency for international liaisons between London and Warsaw offices.
• Enhanced office productivity with thorough calendar management and meeting coordination for executives and staff members.

• Managed office coordination, ensuring efficient information flow between management and production departments.
• Maintained daily communication with key international clients, utilizing English fluency.
• Actively involved in introducing and overseeing new product lines to meet customer specifications.
• Managed relationships with domestic retail customers and suppliers, primarily from Italy, overseeing order logistics.
• Collaborated closely with the accounting department, utilizing Excel for daily operations; supported the WF-Mag warehousing program for product management, invoicing, and website updates.
• Enhanced brand visibility by developing and executing targeted marketing campaigns.