Małgorzata Ciszewska
HR Business Partner / Employer Branding
Profil zawodowy
I am a passionate HR Business Partner with a strong background in human resources, communication, and project management. I support managers and to implement HR initiatives that align with business goals. My expertise combines creating effective communication strategies, management, marketing, with HR processes. Experienced in leading crossfunctional teams and managing complex HR projects, including performance management, employee development, and organizational change initiatives.
Podsumowanie
18
18
years of professional experience
6
6
years of post-secondary education
Doświadczenie
HR BUSINESS PARTNER
Thai Union Sp. z o.o.
2024.08 - Current
- Managed the full employee lifecycle (hire to retire), ensuring efficient and compliant HR processes
- Acted as a trusted advisor to managers on employee relations, labor law, and HR policies, supporting problem resolution and disciplinary actions
- Led end-to-end recruitment processes and partnered with business leaders to meet hiring needs
- Designed and implemented employer branding and internal communication strategies to attract and engage talent
- Improved employee experience by managing onboarding/offboarding and driving engagement initiatives based on survey insights
- Supported performance management and development processes, including coaching managers and delivering L&D initiatives with external providers
Employer Branding & Communication Specialist
Thai Union Sp. z o.o.
2010.03 - 2024.07
- Built and strengthened employer brand internally and externally
- Developed and implemented long-term employer branding strategies
- Managed end-to-end internal communication, ensuring clarity and engagement across the organization
- Built and maintained relationships with candidates, ensuring a positive candidate experience
- Led recruitment processes for blue-collar roles, managing candidate sourcing, selection, and hiring in cooperation with hiring managers
- Designed and coordinated onboarding and offboarding processes
- Led cross-functional projects, supporting collaboration across departments, locations, and cultures
- Supported CSR and well-being initiatives to enhance organizational culture
- Coordinated employee engagement surveys and analyzed feedback to drive improvements
- Delivered initiatives strengthening team integration and cross-department communication
- Planned and executed company events and internal campaigns to boost employee engagement
MARKETING MANAGER
Gwiazda Morza Resort SPA&SPORT
2018.12 - 2019.12
- I played a key role in the pre-opening and initial operations of a four-star hotel, leading the project of building the brand from scratch.
- Planned and managed the marketing and sales budget.
MARKETING COORDINATOR
Trefl SA
2015.09 - 2018.09
- I successfully coordinated the collaboration between a production company and sports brands, building brand awareness for puzzles, games, and toys among sports fans.
- Planned promotional activities between the Title Sponsor, Trefl SA, and the sports clubs Trefl Gdańsk, Trefl Sopot, and Atom Trefl Sopot.
- Developed brand strategies through sports marketing initiatives.
MARKETING MANAGER / TEAM LEADER
GAME TIME Sp. z o.o.
2014.01 - 2016.01
- I built and managed marketing teams for sports organizations, leading 3 teams of 10 employees across various areas including promotion, communication, PR, e-commerce, event organization, and CSR.
- Managed marketing, sales, PR, and branding activities for Trefl Gdańsk, Trefl Sopot, and Atom Trefl Sopot.
- Developed and executed three-year marketing and communication strategies for Trefl Sopot and Trefl Gdańsk (#serceSopotu, #gdańskielwy), which were recognized by target audiences and local authorities.
- Led organizational change in the agency by adapting employee skills to organizational needs, identifying individual strengths and weaknesses, and aligning competencies with appropriate roles.
- Acquired and maintained clients for the agency, including overseeing rebranding efforts for the Orły Sportu Foundation and organizing a Children's Day event.
- Conducted a successful crowdfunding campaign through the funs4club platform, which was nominated for the 2018 Sports Business Awards.
MARKETING SPECIALIST / MARKETING MANAGER
Trefl Gdańsk SA
2008.01 - 2016.01
- I created marketing communications for both ATL and BTL activities.
- Developed brand awareness through online and offline channels.
- Coordinated e-commerce and online marketing efforts (CRM, email campaigns, social media).
- Organized and participated in events, trade fairs, and networking meet-ups.
- Collaborated with all departments to achieve business objectives.
Wykształcenie
Postgraduate Studies -
WROCŁAW UNIVERSITY OF ECONOMICS AND BUSINESS
2025.01 - 2026.01
Master of Science - Management and Economics
GDAŃSK UNIVERSITY OF TECHNOLOGY
2006.01 - 2011.01
Erasmuse exchnge - Economics
UNIVERSITA DEGLI STUDI DI GENOVA
Umiejętności
- Driver's license: Category B
- Software proficiency: Microsoft Office, Canva, E-recruiter, MagicInfo, CRM systems
Languages
English
Upper intermediate
B2
Russian
Beginner
A1
Italian
Elementary
A2
Other
- The original program 'Siatkarz z klasą' nominated for the Sports Business Awards.
- Organization of record-breaking events in terms of attendance, OrlenLiga and PlusLiga.
- Club with the largest audience in PlusLiga.
- Organizer of the best events in PlusLiga.
Oś czasu
Postgraduate Studies -
WROCŁAW UNIVERSITY OF ECONOMICS AND BUSINESS
2025.01 - 2026.01
HR BUSINESS PARTNER
Thai Union Sp. z o.o.
2024.08 - Current
MARKETING MANAGER
Gwiazda Morza Resort SPA&SPORT
2018.12 - 2019.12
MARKETING COORDINATOR
Trefl SA
2015.09 - 2018.09
MARKETING MANAGER / TEAM LEADER
GAME TIME Sp. z o.o.
2014.01 - 2016.01
Employer Branding & Communication Specialist
Thai Union Sp. z o.o.
2010.03 - 2024.07
MARKETING SPECIALIST / MARKETING MANAGER
Trefl Gdańsk SA
2008.01 - 2016.01
Master of Science - Management and Economics
GDAŃSK UNIVERSITY OF TECHNOLOGY
2006.01 - 2011.01
Erasmuse exchnge - Economics
UNIVERSITA DEGLI STUDI DI GENOVA