MAŁGORZATA KOZIEŁ- PAŃCZYK

•Leads corporate communication, reputation management and ESG communication strategy.
• Advises the Management Board on stakeholder engagement and strategic communication matters.
• Supports public affairs initiatives and communication in a highly regulated market environment.
• Manages relationships with media, public institutions and key external stakeholders.
• Oversees communication related to responsible gaming, social impact and corporate reputation.

• Developed and implemented the communication strategy for the Polish Presidency of the Council of the EU.
• Coordinated communication activities across ministries and public institutions.
• Managed stakeholder engagement with EU institutions, government representatives and international media.
• Supported communication related to key political, economic and security priorities of the Presidency.
• Led international media relations and reputation-building initiatives.

• Led corporate rebranding and strategic positioning of the company during its transformation process.
• Managed communication supporting energy transition and ESG priorities.
• Advised executive leadership on reputation management and stakeholder communication.
• Coordinated external communication, corporate positioning and change management programmes.

• Responsible for corporate communications, reputation management and executive positioning.
• Managed stakeholder and media relations during key business and ownership changes.
• Led communication projects supporting organisational transformation.

• Managed corporate reputation and crisis communication for Poland’s national carrier.
• Represented the company in relations with media and external stakeholders.
• Supported executive communication and strategic projects.

• Managed corporate communication for one of the largest energy companies in Central Europe.
• Supported communication of strategic and regulatory projects.
• Led stakeholder engagement and reputation management activities.
• Managed crisis and issues communication in a highly regulated environment.

• Produced and managed news and current affairs programmes focused on international affairs, EU policies and transatlantic relations.
• Developed editorial strategies and managed high-profile media projects.
• Built relationships with public institutions, experts, policymakers and opinion leaders.
• Led multidisciplinary teams, budgets and complex production processes.
• Developed deep expertise in media dynamics, public opinion and reputation management.
• Gained first-hand experience in communicating complex political, economic and social issues to broad audiences.