Maikel van de Voorde
Warsaw
Summary
Multi-tasking digital professional well-known for executing successful, new SEO initiatives. Creates dynamic and positive workplace culture to align with organizational mission and values. Trains new hires and mentors struggling workers to achieve overall team success.
Overview
9
9
years of professional experience
Work History
SEO Team Lead
Ingersoll Rand
07.2021 - Current
- Lead SEO Team with 3 direct reports,
- Define the company's global SEO strategy,
- Successfully manage end-to-end website migrations to minimize negative impacts post-migration.
- Provide SEO analysis and recommendations,
- Offer guidance and execute content development strategies to meet general and keyword-specific SEO goals.
- Implement link-building campaigns in alignment with internal client SEO goals.
- Foster a positive work environment through teamwork, open communication, and employee recognition initiatives.
SEO Strategist
Gardner Denver/Ingersoll Rand
12.2017 - 06.2021
- Responsible for implementing SEO to make the Company's websites visible for the targeted key audiences in Google and Baidu
- Working closely with the web development team and brand marketing teams across the globe
- Key responsibilities: Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Compiling and presenting SEO performance reports from various reporting platforms such as: Adobe Analytics, Google Analytics
- Usage of SEO tools to evaluate web pages, site audit and perform competitive analysis
- On-page SEO analysis of desktop and mobile page
- Create recommendations for on-page optimization in order to increase KPI's
- Present performance, results, analysis and recommendations to the client
- Competitive reviews, content analysis and benchmarking.
SEO Specialist
Accenture
02.2015 - 05.2017
- Responsible the technical SEO and monitoring for the Dutch and Belgium markets.
- Key responsibilities: Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
- Provide weekly on-page SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific
- Implement link-building campaigns in coordination with internal client SEO goals.
Education
Post graduate Business economics and Policy -
Ehsal Brussels (BE)
Brussels 01.2003
MBA in Management Marketing option -
Ghent University (BE)
Ghent01.2002
Hotel Training -
Provincial Institute of Nutrition, Antwerp (BE)
Antwerp01.1998
Skills
- Content Optimization for Global and Multilingual Websites
- Specialized in Baidu SEO
- Proficient in OKR (Objectives and Key Results)
- Expertise in Technical SEO
- Adept in Process Management and Scaling Concepts
- Strong SEO Analytics and Technical Issue Identification
- Web domain management
- Collaborative Work with Web Developers
- Successful Execution of Site Migrations
- Proven Project Management Skills
- Team Leadership and Collaboration
- Positive Work Environment Cultivation
Languages
DUTCH
Native or Bilingual
ENGLISH
Full Professional
POLISH
Limited Working
GERMAN
Limited Working
FRENCH
Elementary
tools
- Tracking: SEMrush, Conductor, DragonMetrics
- Crawlers: JetOctopus, DeepCrawl (Lumar), ScreamingFrog
- Analytics: Search Console, GoogleAnalytics
- AI: AISEO, ChatGPT, Bard
- CMS: AEM, SiteCore, Oracle CMS
- Office: Microsoft Suite
consent
I hereby authorize to process my personal data included in my job application for the needs of the recruitment process (in accordance with the Personnel Protection Act 29.08.1997 no 133 position 883)
Timeline
SEO Team Lead
Ingersoll Rand
07.2021 - Current
SEO Strategist
Gardner Denver/Ingersoll Rand
12.2017 - 06.2021
SEO Specialist
Accenture
02.2015 - 05.2017
Post graduate Business economics and Policy -
Ehsal Brussels (BE)
MBA in Management Marketing option -
Ghent University (BE)
Hotel Training -
Provincial Institute of Nutrition, Antwerp (BE)
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