Maja Krol
New York,NY
Summary
A goal-oriented marketing professional with a proven track record in executing influential campaigns and fostering business growth. With expertise in advertising, digital sales, and agency planning, Prepared to bring 3+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of professional experience
Work History
Creator Specialist
Access Brand Communications (Omnicom Group)
01.2023 - Current
- Managing 12+ influencer campaigns for brands including Capital One, Philips Sonicare, Meta, Hotaling, Philips Norelco, Philips Avent, and Blue Diamond.
- Concurrently collaborating with 25+ influencers, overseeing end-to-end campaign execution, including outreach, negotiations, briefing calls, content creation, and reporting.
- Spearheading the development of strategic plans and quarterly business reports, ideating campaign concepts, setting KPIs, and defining partnership criteria.
- Acting as a trusted advisor to both internal stakeholders and clients by building strong working relationships and being the day-to-day lead on 5+ accounts.
- Conducting extensive research on industry trends to stay current on emerging technologies, ensuring cutting-edge designs for clients' projects.
- Executed influencer marketing strategies that led to stronger brand credibility and endorsement from trusted sources, resulting in 25+ million impressions.
Account Coordinator
Access Brand Communications (Omnicom Group)
03.2022 - 01.2023
- Utilized Tagger, CreatorIQ, and Captiv8 to identify influencers, develop recommendation decks, and monitor performance.
- Executed 6+ end-to-end events in New York City, handling media invites, venue planning, and securing 20+ celebrity attendees for enhanced brand visibility.
- Negotiated contracts with vendors, securing cost-effective services that met clients' expectations.
- Evaluated campaign performance using analytics tools, identifying areas for improvement and driving continuous optimization efforts..
Assistant Marketing Manager
HEXstream
03.2021 - 03.2022
- Implemented a high-volume national email marketing campaign that elevated open rates by 18% and increased social media page views by 22%.
- Utilized Facebook Ads to increase brand awareness and page views by 15%.
- Curated content for LinkedIn and Instagram, drafting 10+ posts each week.
- Measured campaign success using analytics tools such as Google Analytics; utilized insights gained from this data analysis process to make data-driven recommendations on future marketing efforts.
Junior Account Executive
Relevance International
12.2020 - 03.2021
- Managed operations for 8+ client social media pages within the luxury real estate space across various platforms including Instagram, Facebook, and LinkedIn.
- Updated and crafted media lists using Muck Rack, actively searching for new reports and publications to enhance outreach.
- Conducted regular competitor analyses, identifying opportunities to differentiate from other brands in the industry.
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
Lead Venture Capital Intern
JUMP Investors
06.2019 - 08.2020
- Created and presented 3+ impactful and budget-conscious marketing campaigns for Sandee, a travel-based company, optimizing their marketing strategies.
- Collaborated with teams to evaluate the financial feasibility of start-ups in both launch and growth phases.
- Partnered with CEO Randall Kaplan to drive public relations outreach and conduct market research within the travel and tourism sector.
- Mentored 5+ interns and enhanced productivity by assisting with project coordination and providing ongoing support.
Education
Bachelor of Arts - Economics
University of Chicago
Chicago, IL06.2021
Financial Markets and the Global Economy -
London School of Economics
London, England07.2018
International Baccalaureate (IB) -
American School of Warsaw
Warsaw, Poland05.2017
Skills
- Digital & Product Marketing
- Social Analytics & Reporting
- Influencer Marketing Strategies
- Talent Negotiations
- Team Management
- Consumer Activations
- Social Media Marketing Strategies
- Industry Research
- Marketing Strategy
- Budgeting and Allocation
- Product Launches
Languages
English (Native)
Polish (Native)
Spanish (Intermediate)
Russian (Intermediate)
French (Novice)
Attributes
- Teamwork
- Attention to Detail
- Effective Communication
- Problem Solver
- Strategic Thinker
- Leadership
Interests
- Social Media Management (IG: majaa.rose)
- Skiing, Running, Volleyball
- Travel (25+ countries)
- UGC Content Creation
- Fashion, Beauty
- Foodie (Visited 150+ restaurants in New York City)
Timeline
Creator Specialist
Access Brand Communications (Omnicom Group)
01.2023 - Current
Account Coordinator
Access Brand Communications (Omnicom Group)
03.2022 - 01.2023
Assistant Marketing Manager
HEXstream
03.2021 - 03.2022
Junior Account Executive
Relevance International
12.2020 - 03.2021
Lead Venture Capital Intern
JUMP Investors
06.2019 - 08.2020
Bachelor of Arts - Economics
University of Chicago
Financial Markets and the Global Economy -
London School of Economics
International Baccalaureate (IB) -
American School of Warsaw
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