Malgorzata Popielska
Zytkiejmy
Summary
A strategic thinker with a proven track record in double digit sales growth, marketing strategy development and execution, demonstrating exceptional creativity and communication skills. Expertise in marketing strategies and planning, coupled with negotiation mastery, ensures effective decision-making and commercial awareness. Committed to leveraging these competencies to drive organisational success and innovation.
Overview
12
12
years of professional experience
8
8
years of post-secondary education
Work history
Senior Manager Marketing and Sales
Kikkoman Trading Europe GmbH
Dusseldorf, NRW
07.2020 - Current
- Led the establishment of a cohesive central strategy for marketing and communication throughout Europe, directly aligned with sales objectives.
- Directed the development of specific central marketing activity models, incorporating TV/STV and digital/social media campaigns to enhance brand visibility.
- Directed planning of annual central marketing activities across Europe, ensuring robust support for local marketing and sales initiatives.
- Managed the relaunch of digital communication platforms, including the website and social media accounts, to align with the updated marketing strategy.
- Spearheaded the creation of innovative campaign concepts and communication tools, aligned with industry trends and market demands.
- Supervised the production of diverse marketing materials, including 11 commercial adverts for TV and digital, animation videos and extensive recipe collections for consumers and food service users.
- Managed yearly marketing budget and cooperation with media, digital and creative agencies
Marketing and Sales Manager
Kikkoman Trading Europe GmbH
Dusseldorf, NRW
10.2014 - 06.2020
- Facilitated collaboration with local distributors across Poland, Germany, Norway, Denmark, Baltic States, Croatia, Serbia, Hungary, Iceland, Cyprus, and Malta.
- Cultivated strong relationships with local partners and clients.
- Oversaw execution of marketing activities through annual planning to support consistent sales growth in each market.
- Assisted in the development of marketing and sales strategies to boost sales performance annually by 10% to 25%.
- Coordinated annual marketing budgets in partnership with local distributors.
- Organised culinary workshops and events for clients and business partners.
- Supported local culinary events and workshops across various markets.
- Coordinated planning and execution of incentive tours with clients to Japan and managed trips in Japan.
- Developed successful marketing strategies to increase brand visibility.
- Coordinated market research studies, resulting in better understanding of target audience.
- Attended international trade shows, broadening network and industry knowledge.
- Fostered strong relationships with key clients for business growth.
- Conducted progress meetings with clients to determine new requirements.
- Improved visibility and brand awareness by developing creative, engaging advertising campaigns.
- Applied new tools and multi-channel approaches to generate demand for products and services.
Education
Bachelor - Postgraduate Studies of Journalism
University of Warsaw
Warsaw /2009 - /2011
scholarship of Japanese Ministry of Education
Education University of Nara
Nara, Japan 04.2004 - 03.2005
Master - Japanese Studies (language and culture)
University od Warsaw
Warsaw, Poland 10.2001 - 06.2008
Skills
- Excellent strategic thinking skills
- Highly creative
- Excellent communication skills
- Commercial awareness
- Sales strategies and long-term planning
- Negotiation mastery
- Decision-making expertise
Languages
Polish
Native
English
Fluent
German
Fluent
Japanese
Fluent
Spanish
Elementary
Affiliations
- Nature, cycling, swimming, yoga
- Gardening, growing food & cooking, healthy lifestyle
- Energy & sound healing, meditation, shamanism
- Books & writing
Accomplishments
Golden Medal of Service for achievements in central marketing across Europe, 2024 (Kikkoman internal award)
Silver Medal of Service for establishment of new marketing strategy in Germany, 2019 (Kikkoman internal award)
Timeline
Senior Manager Marketing and Sales
Kikkoman Trading Europe GmbH
07.2020 - Current
Marketing and Sales Manager
Kikkoman Trading Europe GmbH
10.2014 - 06.2020
scholarship of Japanese Ministry of Education
Education University of Nara
04.2004 - 03.2005
Master - Japanese Studies (language and culture)
University od Warsaw
10.2001 - 06.2008
Bachelor - Postgraduate Studies of Journalism
University of Warsaw
/2009 - /2011