Experienced Product Manager skilled in developing and launching innovative products across various industries, focusing on customer experience, data analytics, mobile apps, and ecommerce strategies. Proficient in leading diverse teams, setting KPIs and OKRs to drive product success, and excelling in stakeholder management and communication. Known for leveraging data and analytics to inform decision-making and continuous improvement. A strategic thinker and collaborative leader dedicated to bringing innovative products to market while prioritizing customer needs and business goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Digital Manager for CEE Region
OPPO Mobile CEE HUB
Developed and executed digital and e-commerce strategies across the CEE region, including product visions and roadmaps.
Senior Global Product Manager
HSBC
04.2022 - Current
Built and maintained a scalable payment products across multiple regions (EMEA, APAC, MENA)
Developed dedicated mobile apps, services, and partner integrations to support seamless payment flows between the company, ecommerce platforms and users
Designed the strategy, vision, roadmap and backlog for the digital products domain, leveraging the payments ecosystem to automate operational processes, including settlements, reconciliation, finance, and reporting
Managed design, product, engineering and data squads to deliver product features and capabilities efficiently, utilizing SCRUM, Kanban, Jira, and Confluence for effective delivery management
Ensured stakeholder communication to maintain alignment and transparency across all projects and initiatives
Handled task triage and prioritization to focus on high-impact activities and drive continuous improvement
Effectively communicated with strategic partners, building long-term beneficial business partnerships
Maintained up-to-date knowledge of industry developments and best practices related to global product management
Designed process flows using UML diagrams to better understand the data flow through the interface components.
Head of Project Management/Senior Project Manager
Happy Endians Digital (Gutenberg/DDB Group)
01.2020 - 04.2022
Led digital transformation initiatives, ensuring alignment with company objectives and driving operational efficiency
Managed multi-market rollouts of mobile applications, websites, and ecommerce platforms, overseeing their successful launch and ongoing performance
Implemented digital sales and marketing strategies, setting up performance KPIs and OKRs for each market
Coordinated efforts of both international and local teams, ensuring effective project delivery and team synergy
Communicated with account and sales teams to plan projects within budget, managing client expectations through regular reporting and clear explanation of technical and non-technical project requirements
Identified and managed project risks, maintained project plans, and ensured timely delivery using project management tools and methodologies (SCRUM, Kanban)
Planned, executed, and managed all digital marketing activities, including SEO, SEM, email marketing, and social media campaigns
Established and executed a digital marketing strategy to distribute content and maintain consistent brand messaging across all digital channels
Leveraged data analytics to inform decision-making, optimize digital marketing campaigns, and drive product improvements
Fostered a culture of innovation, encouraging the development and implementation of cutting-edge digital solutions.
07.2017 - 12.2020
Led the digital and agile change management within the organization managed digital projects for key accounts
Built a production HUB for international Clients including Huawei, Volkswagen Group, McDonald's
Led interdisciplinary teams of 15+ members and managed the team of project managers
Created e-commerce and digital strategies, prepared product visions, and roadmaps
Set up procedures to maximize operational efficiency
Implemented agile methodologies throughout the organization, driving improved collaboration between cross-functional teams
Conducted regular reviews to ensure deliverables were met according to schedule and quality standards
Identified potential risks associated with each project and developed risk mitigation strategies accordingly
Negotiated contracts with external vendors and suppliers related to specific projects
Provided guidance, mentoring, coaching, and support to junior project managers on best practices in managing their respective projects
Monitored performance of project team members to provide performance feedback.
Worked cross-functionally with various departments on projects.
Product Owner
MUG Software House
02.2015 - 06.2017
Built one of the biggest loyalty systems for leading company within tobacco industry
Ran digital projects for key clients of the company
Created user stories and acceptance criteria with stakeholders to ensure clarity of requirements
Maintained a backlog of feature requests prioritized based on customer feedback and business objectives
Documented system architecture diagrams, process flows, use cases, and other technical specifications
Created and improved processes within company (cross-functional teams cooperation)
Collected project requirements in terms of functionality and business goals (incl
Client's main KPIs)
Identified risks associated with new initiatives and proposed mitigation strategies
Facilitated workshops with cross-functional teams to define scope of projects.
Education
Master of Arts in International Relations And International Trade -