Margarita Bakan

• Helped with planning and hosting of marketing events.
• Assisted in creating written, video and image content for marketing channels.
• Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
• Performed office administrative duties.
• Measured and reported results of marketing initiatives.

In general:

• Planned marketing initiatives and leveraged referral networks to promote business development.
• Worked closely with Bosch Style guides to develop visuals for content.
• Monitored trends in social media, industry, and competitive landscape to create new material.
• Updated social media platforms (Facebook) with latest news and corporate details.
• Identified appropriate marketing channels and target customers for campaigns.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Designed and implemented advertising and public relations activities.
• Monitored social media questions and comments and appropriately responded.
• Met with vendors to assess products, inquire about services and negotiate pricing.
• Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
• Liaised with agencies for branding ideas, graphic designs and promotional materials.
• Maintained inventory of marketing literature, archive files and sample files.
• Tracked expenses to maintain budget.
• Created customized marketing materials to increase product awareness.
• Created and designed corporate leaflets, merch items and controlled their reserves.
• Generated reports to support development and implementation of marketing plans.
• Wrote engaging and successful marketing, advertising, and website copy.

Maintaining corporate websites:

• Maintained several company websites throughout their entire life cycle: planning, project management, development, launch, and post-launch support.
• Collected and analyzed data on site performance and effectiveness in relation to KPIs.
• Ensured sites and landings follow industry policies and market best practices (cookies, data privacy, terms of use).
• Worked closely with Bosch Marketing Central department in topics of Content Marketing, Brand Marketing, Design and SEO.

Maintaining Loyalty Partner Program Bosch Plus:

• Maintained and administered Loyalty Partner Program website.
• Created bonus rewards system.
• Created customized marketing materials and promo actions to increase Partner Program awareness and interest.
• Liaised with agency for all program's functionality: partners registrations, call center support, delivery of rewards, budget control.

Logistics support functions:

• Acceptance of applications for shipment.
• Issuing invoices.
• Preparation of shipping documents.
• Monitoring and adjusting inventory levels depending on demand.