Marharyta Barkulova
Wroclaw
Summary
Driven professional with flair for creativity, ready to excel as Email Marketing Specialist. Proficient in content creation and audience segmentation, coupled with strong communication abilities. Poised to enhance brand engagement and drive impactful marketing campaigns.
Overview
2
2
years of professional experience
1
1
year of post-secondary education
Work History
Email Marketing Specialist
NDA
03.2024 - 04.2025
- Created compelling content for email newsletters, improving customer engagement.
- Set up trigger chains and monitored the effectiveness of campaigns.
- Worked with various ESPs (email services): Selzy, Customer.io, Brevo.
- Warmed up new domains and managed domain reputation.
- Analyzed the success of companies by basic metrics (CR/OP/Deliverability), as well as worked with domain statistics via Google Analytics.
Content manager
NikolStore
01.2023 - 06.2024
- Crafted compelling copy that resonated well with target audience, leading to increased conversions.
- Ran successful promotional campaigns to raise product awareness.
- Adjusted the processes for adding and checking the relevance of products, which helped the store to remain competitive.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- For a while was the Social Media Manager of the store.
Education
Secretary to the head, Accountant for registration of accounting data
Shostka Higher Vocational College
09.2023 - 02.2025
Skills
- Email design competence
- Google Analytics
- Time management efficiency
- Email campaign management
- Communication excellence
Languages
English
Advanced
Russian
Fluent
Ukrainian
Native
Timeline
Email Marketing Specialist
NDA
03.2024 - 04.2025
Secretary to the head, Accountant for registration of accounting data
Shostka Higher Vocational College
09.2023 - 02.2025
Content manager
NikolStore
01.2023 - 06.2024
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