Marina Leontieva

As the Head of Marketing, I am dedicated to driving growth and success for our company through strategic marketing initiatives.

My role encompasses a range of responsibilities, including:

• Building marketing strategy:

- developing and implementing a holistic marketing strategy aligned with company goals;

- breaking down the annual strategy into actionable Q1-Q4 implementation plans;

- managing and optimizing the marketing budget to ensure maximum ROI;

- improving lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.

• Marketing team supervision and development:

- leading, mentoring, and growing a high-performing marketing team;

- cultivating a collaborative team culture;

- providing continuous development opportunities and support for team members.

• Setting up marketing operations and collaboration:

- establishing efficient marketing operations and processes;

- facilitating seamless collaboration within the marketing team and across departments;

- ensuring alignment with C-level managers, sales, and engineering teams to achieve common objectives.

• Setting up marketing analytics and reporting:

- tracking key performance metrics and analyzing campaign effectiveness;

- using data-driven insights to optimize marketing efforts.

• Collaboration with other heads on company development and strategy improvement:

- partnering with other department heads to drive company-wide initiatives;

- contributing to the overall company strategy and development;

- sharing insights and recommendations to improve cross-functional collaboration and success.

- market research via interviewing domain experts and potential clients to understand pains and challenges client face to form better service offering;

- generate domain and marketing hypotheses to improve service offering and adjust marketing campaigns;

- plan, develop and launch marketing strategy for Oxagile expertise in BigData/ BI and AdTech;

- closely cooperate with production side to match Oxagile's capabilities with market demand for Big Data, BI, and AdTech services;

- supervise marketing research, inbound, outbound, and content specialists for market domain-specific activities;

- continuously monitor marketing campaigns, regularly analyze metrics, enhance offering and all related activities to achieve better results.

Results: competitive service offering generation and continuous improvement. Leads.

• Product landing pages creation. Texts writing compliant with SEO requirements. Cooperation with designers to create webpage pictures for better features and benefits presentation;
• setting up product demos, creating user guides;
• analysis of current product pages and their enhancement to improve page conversion;
• benchmarking analysis. Analysis of competitors, product features, positioning, presentation, pricing. Formulation of recommendations for product owners on action points;
• product and page performance metrics monitoring. Work with analytics systems: Google Analytics, Yandex.Metrica, Magento 2 platform.

• Preparing product marketing plan (setting goals, target markets, segmenting and sub-segmenting audience, developing a product value proposition, building communication strategy, defining promotion tactics and channels, preparing marketing execution plan);
• coordinating product marketing team, communication with product managers, sales managers and other stakeholders;
• Attending conferences, meetings, and industry events
• Holding seminars, webinars and other events
• Promoting the company's products and services offline and online