Marta Rogozińska

Experienced marketing professional with a strong track record in driving marketing effectiveness across the CEE region (Poland, Czech Republic, Hungary, Slovakia) by translating global strategies into impactful local plans. Proven ability to develop and execute comprehensive, data-driven marketing strategies focused on maximizing ROI, visibility, and brand performance across all distribution channels.

Main achievements:

• Developed and implemented a marketing strategy that drove a 45% YOY growth in the Retail's core product category
• Designed and led an innovative marketing campaign that achieved outstanding results in the CEE region and was subsequently rolled out globally by the company's headquarters
• Developed locally produced gift packaging (made in Poland), resulting in a 30% increase in gift sets margins

A highly skilled marketing professional with extensive experience in planning, forecasting, and executing BTL campaigns across multiple distribution channels. Specialized in driving marketing effectiveness for key product categories (e.g., Pralines and Christmas brands) through strategic, data-driven approaches that maximize KPIs, ROI, sales growth, and brand visibility.

Main achievement:

• Optimized display production and product mix, resulting in an average 3% margin increase in the WH channel

A results-oriented marketing professional with expertise in driving product introductions, brand extensions, and the development of integrated marketing strategies to optimize performance across various channels. Strong background in promotional activities, packaging development, market analysis, and budget management, with a focus on maximizing ROI and achieving key business objectives.

Main achievements:

• Launched a digital campaign that resulted in a 20% YOY increase in audience engagement
• Led the project to implement global guidelines for the company's official website design and functionality. Initiated and launched a new "Cooking" section with recipes and tips, resulting in increased users engagement.

A highly experienced marketing professional with a proven track record of planning, implementing, and evaluating BTL campaigns that drive business growth, maximize KPIs, and enhance brand visibility. Expert in managing key customer relationships, organizing high-impact promotional events, and executing tailored activations to ensure optimal brand performance across various channels.

Main achivement:

• Planned and launched the inaugural Chocolate Festival ah selected WH client stores. The event was expanded company-wide the following years resulting in increased YOY NTS and brand visibility

A strategic and results-driven marketing professional with experience in planning, executing, and optimizing BTL campaigns to achieve business objectives and maximize ROI, sales, and brand visibility. Proven expertise in managing key customer relationships, organizing promotional events and trainings, developing tailored marketing solutions, and ensuring strong collaboration across teams and external partners.

Key responsibilities and achievements include:

• Planning, preparing, and implementing BTL campaigns across all distribution channels, focusing on maximizing KPIs, sales growth, product rotation, and visibility for premium brand categories.
• Developing key customer relationships and creating tailored activations to drive brand engagement and loyalty.
• Organizing events and promotional training programs such as the World Class Diageo Bar Academy, enhancing brand presence and educating key stakeholders.
• Designing, recommending, and implementing POS materials customized to various distribution channels and shopper segments, optimizing product visibility and consumer purchase behavior.
• Collaborating with external creative agencies and display suppliers to develop innovative solutions, while coordinating closely with internal teams (marketing, sales) to ensure alignment with strategic goals.
• Managing key marketing projects, including B2B seasonal offers, loyalty platforms, and in-store merchandising across all stores in Poland, improving overall brand performance.
• Overseeing partnerships management, ensuring effective collaboration with external partners to strengthen market positioning and brand equity.
• Developing VAPs (Value Added Propositions) to enhance product offerings and increase customer value.
• Coordinating budgets (A&P, ROT) and managing brand P&L and CAAP, ensuring effective allocation of resources to meet financial and marketing goals.
• Managing Nielsen Brandbank database for tracking and analyzing market data, providing insights to inform decision-making and campaign optimization.
• Ensuring effective communication of marketing initiatives and project updates within the organization, facilitating smooth execution and alignment between departments.
• Administering project documentation, including archiving contracts and managing critical project files, ensuring compliance and easy access to information.