Martin Kanaan
Łódź
Summary
Dynamic and results-oriented Business Development and Marketing professional with 15+ years of experience leading cross-functional teams across international markets. Proven track record in building and leading high-performing Marketing and Business Development teams, optimizing presales activities, and driving organizational growth. Skilled in inbound/outbound marketing, CRM integration, budgeting, and multi-channel business development strategies. Expertise in managing lead generation and conversion through both digital and offline channels, and in fostering partnerships to achieve measurable results.
Overview
20
20
years of professional experience
Work History
Head of Marketing and Business Development
MakoLab
03.2020 - Current
- Built and led high-performing Marketing and Business Development teams, recruiting and onboarding talent to drive the company’s growth initiatives across multiple regions.
- Developed structured processes to enhance coordination and cooperation between Marketing and Business Development teams, ensuring presales activities were streamlined and aligned with sales objectives.
- Implemented HubSpot as a marketing automation tool, optimizing both inbound and outbound marketing efforts, and designing customer journeys to enhance lead nurturing and campaign efficiency.
- Led the introduction of Pipedrive CRM, improving lead management and nurturing processes.
- Directed cross-functional collaboration to ensure smooth transition from Marketing Qualified Leads to Sales Qualified Leads.
- Managed budgeting, forecasting, and resource planning to ensure efficient use of resources and maximize return on investment.
- Expanded MakoLab’s presence into new markets, identifying and developing key partnerships, and securing business opportunities.
- Developed and executed data-driven marketing campaigns targeting regions across Poland, France, the UK, and the USA.
- Fostered strong relationships with internal and external stakeholders to align marketing activities with business objectives, ensuring the seamless support of sales efforts.
Marketing Manager
G. Bazerji & Fils (Maserati & Suzuki Lebanon)
05.2014 - 11.2019
- Directed marketing strategies for Maserati and Suzuki, managing advertising, branding, and public relations efforts across Lebanon
- Successfully launched new Maserati and Suzuki models, increasing market penetration and brand awareness
- Managed media planning, corporate events, sponsorships, and customer retention programs, boosting revenue
- Introduced CRM and sales funnel methodology to streamline lead tracking and engagement
Head of Marketing Unit
LGB Bank
04.2013 - 03.2014
- Led the marketing unit, developing strategies for branding, advertising, and event management that increased market share
- Drove new product development efforts, contributing to a growth in customer acquisition
Head of Marketing
Lebanese Swiss Bank
09.2008 - 03.2013
- Created and led the marketing function for the bank, driving initiatives in cross-selling, upselling, and product development, significantly expanding the bank's retail portfolio
- Directed Advertising & Communications, Branding, and Public Relations efforts, increasing visibility and enhancing brand perception across the market
- Developed and managed Corporate Events & Sponsorships to strengthen client and partner relationships, supporting sales efforts through targeted promotional activities
- Implemented Coaching programs, improving sales and communications skills across teams and increasing overall sales effectiveness
- Supported POS systems and collaborated with product teams for the development of new financial services, further driving customer retention and acquisition
- Led Sales Management efforts, focusing on cross-functional collaboration to align marketing initiatives with sales goals and ensuring efficient product launches
Sales Team Leader
Credit Libanais
04.2008 - 08.2008
- Led a sales team focused on car loans, personal loans, and credit card sales, helping to increase retail portfolio
Retail Credit Administration & Control Officer
Credit Libanais
09.2005 - 03.2008
- Worked closely with the loans department, managing loan applications, ensuring data accuracy, and supporting retail and SME loan operations
Education
Masters - Business Administration and Management
01.2007
Bachelor - Business Administration
01.2005
Skills
- Cross-functional Team Leadership & Recruitment
- Business Development Strategy
- Marketing Automation (HubSpot, Pipedrive)
- Customer Acquisition & Retention
- Lead Generation & Conversion (MQL to SQL)
- Data-driven Marketing & Analytics
- Inbound & Outbound Marketing Campaigns
- CRM Systems Implementation & Optimization
- Budgeting, Forecasting & Resource Planning
- International Market Expansion
Languages
Arabic (Native)
English (Fluent)
French (Fluent)
Polish (Basic)
Toolsplatforms
- Marketing Automation & CRM: HubSpot, Pipedrive, Google Analytics, Google Ads, LinkedIn, Facebook
- Lead Generation: SEO, content marketing, social media advertising, lead nurturing, business associations, trade shows
Personal Information
Title: Business Development & Marketing Leader
Keyachievementsprojects
- Marketing & Growth Strategy, Designed and executed integrated inbound and outbound marketing strategies across multiple channels, including email marketing, social media, content marketing, and paid advertising. Managed seamless coordination between HubSpot for inbound efforts and various digital marketing platforms (Google Ads, social media advertising) for outbound campaigns, increasing lead generation by 30%., Implemented HubSpot marketing automation to streamline lead nurturing, optimize customer journeys, and synchronize inbound and outbound efforts. Improved lead conversion rates by 20% through effective campaign targeting and automated workflows., Led collaborative marketing efforts across geographies (Poland, UK, France, USA), coordinating multiple digital and offline touchpoints for cohesive branding and customer engagement. Successfully increased client acquisition by 15% in 2023.
- Business Development & Sales Growth, Spearheaded multi-channel lead generation efforts, utilizing both digital (SEO, webinars, LinkedIn outreach, paid ads) and offline channels (trade shows, business associations, chambers of commerce) to expand the sales pipeline and secure new clients., Appointed overseas sales agents, collaborated with chambers of commerce and business associations, and partnered with lead agencies to grow business in new markets. Increased MakoLab’s presence in key international markets (UK, France, USA) and secured key partnerships for business growth., Led strategic partnerships with trade show organizers, business development associations, and overseas partners to create long-term opportunities. This led to several high-value client engagements.
- CRM & Process Optimization, Introduced and customized Pipedrive CRM at MakoLab to streamline client acquisition, improve lead tracking, and enhance sales team performance. Ensured full integration between CRM and marketing automation tools (HubSpot), resulting in a more efficient lead-to-client process., Developed and implemented a standardized sales funnel that improved lead conversion rates, aligned Marketing and Business Development efforts, and enhanced the collaboration between teams for better sales outcomes.
Timeline
Head of Marketing and Business Development - MakoLab
03.2020 - Current
Marketing Manager - G. Bazerji & Fils (Maserati & Suzuki Lebanon)
05.2014 - 11.2019
Head of Marketing Unit - LGB Bank
04.2013 - 03.2014
Head of Marketing - Lebanese Swiss Bank
09.2008 - 03.2013
Sales Team Leader - Credit Libanais
04.2008 - 08.2008
Retail Credit Administration & Control Officer - Credit Libanais
09.2005 - 03.2008
Saint Joseph University of Beirut - Masters, Business Administration and Management
Saint Joseph University of Beirut - Bachelor, Business Administration
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