Martin Kanaan

- Built and led high-performing Marketing and Business Development teams, recruiting and onboarding talent to drive the company’s growth initiatives across multiple regions.

- Developed structured processes to enhance coordination and cooperation between Marketing and Business Development teams, ensuring presales activities were streamlined and aligned with sales objectives.

- Implemented HubSpot as a marketing automation tool, optimizing both inbound and outbound marketing efforts, and designing customer journeys to enhance lead nurturing and campaign efficiency.

- Led the introduction of Pipedrive CRM, improving lead management and nurturing processes.

- Directed cross-functional collaboration to ensure smooth transition from Marketing Qualified Leads to Sales Qualified Leads.

- Managed budgeting, forecasting, and resource planning to ensure efficient use of resources and maximize return on investment.

- Expanded MakoLab’s presence into new markets, identifying and developing key partnerships, and securing business opportunities.

- Developed and executed data-driven marketing campaigns targeting regions across Poland, France, the UK, and the USA.

- Fostered strong relationships with internal and external stakeholders to align marketing activities with business objectives, ensuring the seamless support of sales efforts.

• Directed marketing strategies for Maserati and Suzuki, managing advertising, branding, and public relations efforts across Lebanon
• Successfully launched new Maserati and Suzuki models, increasing market penetration and brand awareness
• Managed media planning, corporate events, sponsorships, and customer retention programs, boosting revenue by 10% year-on-year
• Introduced CRM and sales funnel methodology to streamline lead tracking and engagement

• Led the marketing unit, developing strategies for branding, advertising, and event management that increased market share by 5% within a year
• Drove new product development efforts, contributing to a 7% growth in customer acquisition

• Created and led the marketing function for the bank, driving initiatives in cross-selling, upselling, and product development, significantly expanding the bank's retail portfolio by 12%
• Directed Advertising & Communications, Branding, and Public Relations efforts, increasing visibility and enhancing brand perception across the market
• Developed and managed Corporate Events & Sponsorships to strengthen client and partner relationships, supporting sales efforts through targeted promotional activities
• Implemented Coaching programs, improving sales and communications skills across teams and increasing overall sales effectiveness
• Supported POS systems and collaborated with product teams for the development of new financial services, further driving customer retention and acquisition
• Led Sales Management efforts, focusing on cross-functional collaboration to align marketing initiatives with sales goals and ensuring efficient product launches

• Led a sales team focused on car loans, personal loans, and credit card sales, helping to increase loan portfolio

• Worked closely with the loans department, managing loan applications, ensuring data accuracy, and supporting retail and SME loan operations