Martyna Konicka
Bydgoszcz, Poland,Poland
Summary
International Sales & Export Manager with 15+ years of experience in specialty papers, self-adhesive materials and release liners across European and North American markets.
Proven track record of building export structures, acquiring strategic international clients, developing high-margin niche products and consistently exceeding sales targets (100–150%).
Strong background in market research, product development in cooperation with R&D and production, and building long-term B2B partnerships in competitive technical markets.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Export Sales Manager
POLCOAT
, Poland
2025.04 - 2026.03
- Increased export sales by 30% within 12 months
- Defined and implemented international sales strategy across European markets
- Set commercial direction and KPIs for the sales team; structured sales processes and accountability
- Built and strengthened brand positioning of POLCOAT in key European markets
- Developed new export channels and strategic customer segments
- Led key negotiations with international clients and distributors
- Cooperated closely with production and technical departments to align product portfolio with market demand
- Identified high-margin opportunities and optimized pricing strategy
- Supervised and developed the export sales team
Export Sales Manager
PASACO
, Poland
2015.11 - 2025.03
- Managed annual sales of approx. €25 million, consistently achieving 100–150% of targets
- Increased sales of a high-margin niche product
- Built a new business segment generating €8 million annual turnover
(200 tonnes)
- Developed international markets across Europe, USA, Canada and the Middle East
- Managed key accounts and negotiated long-term industrial contracts
- Developed and executed sales strategies for new product lines in cooperation with R&D and production
- Conducted market analysis, competitor monitoring and price positioning
- Supervised production trials at customer sites and implemented product improvements
- Forecasted sales volumes and coordinated production planning
- Led and developed a 6-person sales team
Export Specialist
PASACO
, Poland
2010.11 - 2015.11
- Achieved 100–300% of annual sales targets
- Managed international sales of linerless labels, self-adhesive materials and specialty technical papers
- Expanded markets across UK, Germany, France, Benelux, Spain and Portugal
- Established distribution channels in North America and Canada
- Negotiated contracts with international corporations including Volvo, Renault, MAN, Auchan and Continental
- Secured long-term supply agreements ensuring recurring revenue
- Conducted active prospecting via LinkedIn, industry databases and trade fairs
- Cooperated with raw material suppliers to identify and develop new product opportunities
Education
Master of Arts - International Relations & Politics (MA)
University of Dundee
Dundee, Scotland 2008.09 - 2010.06
ESOL - Scotland English as a foreign language
Perth College
Perth, Scotland 2007.09 - 2008.06
Bachelor of Arts - Politics
University of Kazimierz Wielki
Bydgoszcz 2005.10 - 2007.06
Skills
- Independent and self-driven professional
- Strong multitasking and prioritization skills
- Strategic planning and execution
- Creative problem-solving
- Business development and market expansion
- Key account management
- Strong analytical and data-driven thinking
Languages
English fluent
Fluent
Certification
- ICAN Institute, Sales Management program, 2017
- ICAN Institute, First Time Manager training, 2016
- CAE Cambridge Certificate in English
Interests
DIY – furniture renovation, reading books, enjoying free time with family & friends
Affiliations
- DIY, gardening, reading books
Disclaimer
I agree to the processing of personal data provided in this document for realising the recruitment process pursuant to the Personal Data Protection Act of 10 May 2018 (Journal of Laws 2018, item 1000) and in agreement with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).
Timeline
Export Sales Manager
POLCOAT
2025.04 - 2026.03
Export Sales Manager
PASACO
2015.11 - 2025.03
Export Specialist
PASACO
2010.11 - 2015.11
Master of Arts - International Relations & Politics (MA)
University of Dundee
2008.09 - 2010.06
ESOL - Scotland English as a foreign language
Perth College
2007.09 - 2008.06
Bachelor of Arts - Politics
University of Kazimierz Wielki
2005.10 - 2007.06