MARTYNA MARTYNOWICZ
Poznań
Summary
Results-driven Social Media Analytics Consultant & Project Manager with over 15 years of experience in media monitoring, data analysis, and team coordination. Skilled in managing multilingual project teams, developing Boolean searches, and preparing comprehensive media reports. Adept at working in international environments and delivering insights for global clients across various industries.
Overview
18
18
years of professional experience
Work History
SM Analytics Consultant & Project Manager
Readwiser
01.2022 - Current
- Coordinate multilingual project teams (in 30+ languages) to evaluate and analyze media data for global clients (including Onclusive, H&K, and Brunswick).
- Develop and refine Boolean search queries for Brandwatch usage; conduct internal trainings on search syntax and best practices.
- Prepare comprehensive analytical and media reports (brand, campaign, cross-sectional, and research-focused) for clients in industries such as healthcare, IT, tourism, FMCG, fashion, and sports.
- Collaborate with international stakeholders to ensure timely and accurate data insights, maintaining high-quality standards in English-language deliverables.
Media Analysis Expert / Coordinator
PRESS-SERVICE Monitoring Mediów
03.2007 - 02.2022
- Led a team of approximately 15 analysts responsible for preparing media reports for both Polish and international clients.
- Contributed to the development of a media monitoring platform by providing testing feedback, suggesting feature enhancements, and defining performance metrics.
- Produced in-depth analytical, media, and sponsorship reports across diverse sectors, including banking, FMCG, energy, and automotive.
- Oversaw daily operations and ensured the team’s adherence to project deadlines, quality standards, and client requirements.
Education
Master of Arts - Sociology
Nicolaus Copernicus University
Toruń, Poland10-2007
Skills
- Media Data Analysis & Reporting
- Project Coordination & Team Leadersh
- Boolean Search Syntax
- International/Multilingual Collaboration
- Client Relationship Management
- Training & Development
- Performance Metrics & Process Improvement
Languages
Polish
Native language
English
Advanced
C1
Timeline
SM Analytics Consultant & Project Manager
Readwiser
01.2022 - Current
Media Analysis Expert / Coordinator
PRESS-SERVICE Monitoring Mediów
03.2007 - 02.2022
Master of Arts - Sociology
Nicolaus Copernicus University
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