Summary
Overview
Work History
Education
Skills
Motion Picture Industry
Languages
Timeline
Generic
Maryia Shapavalava

Maryia Shapavalava

Starogard Gdański,22

Summary

Proactive and achievement-oriented SMM Manager with years of marketing and leadership experience with a special emphasis on helping the gaming, entertainment, fashion, beauty, and hospitality industries to succeed. Effectively increases social media reach and client digital profile to catapult the company forward with sustained growth. Articulate communicator, natural leader, and organized manager.
I am always ready for new challenges, so I look fear in the face.

Overview

3
3
years of professional experience

Work History

Marketing Development Representative

SplitMetrics
12.2022 - Current
  • Developed and maintained positive customer relations and coordinated with team members to properly handle requests and questions.
  • Communicated with clients and customers to gather, provide and share updated information on products and services.
  • Learned and utilized upselling techniques to encourage customers to make additional purchases and increase sales.
  • Coordinated and managed sales and marketing teams to achieve the best effect at offline events.
  • Development of an automated CRM system process to improve the quality of work and reduce its time-consuming.
  • Collected, arranged, and input information into database system.
  • Educated staff on organizational mission and goals to help employees achieve success.
  • Developed and updated tracking spreadsheets for process monitoring and reporting.

Social Media Marketing Manager

Freelance
06.2020 - Current
  • Created and managed social media campaigns to increase brand engagement.
  • Devised content strategy to effectively engage target audiences.
  • Conducted market research to identify new opportunities and target markets.
  • Launched successful digital marketing campaigns that achieved goals for increased social media platforms traffic.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Preparation of photo and video content with leaded edits related to in-time trends and virality.
  • Preparation of task description for photographers and designers for upcoming events (inhouse events, holidays, special offers).
  • Writing texts according to the Tone of Voice of the audience (for IG posts, videos, announcements).

UGC Creator

Fiverr
02.2022 - 08.2023
  • Creating photo and video content for buyers.
  • Writing texts for ads.
  • Photo and Video editing in Adobe Photoshop, Lightroom, InShot, CapCut, Prequel, TikTok, etc.

Senior Sales Development Representative

SplitMetrics
06.2022 - 11.2022
  • Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
  • Created customer loyalty programs to increase repeat business.
  • Qualified leads by scheduling introductory discovery meetings and calls.
  • Collaborated with sales, marketing and other internal teams to meet shared goals.
  • Assessed customer needs and developed customized solutions to drive sales.
  • Conducted market research to discover new leads, opportunities and messaging.
  • Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
  • Contributed to team objectives in fast-paced environment.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Lead Generation Specialist

Mobecls
10.2020 - 06.2022
  • Built prospect lists of potential new customers through research and identification of business opportunities.
  • Initiated contact with prospects and conducted follow-up calls to garner information and qualify leads.
  • Entered data into HubSpot, ensuring accuracy and uniformity.
  • Cold called perspective customers to determine product or service needs, ascertain timelines and identify decision-makers.

Education

Marketing Bachelor Degree - Marketing in PR, ECommerce

Belarusian State University
Belarus
06.2021

Skills

  • Social Media Marketing
  • Business Development
  • Market Trends Analysis
  • Campaign Performance Tracking
  • Strategic Planning
  • Strategic Marketing
  • Social Media Campaigns
  • Decision-Making
  • Digital Marketing
  • Marketing Strategy Development
  • Content Development
  • Social Media Strategy
  • Meta Ads

Motion Picture Industry

Since I was a restless but shy child, one of my hobbies (such as music, drawing and reading) became cinema. Movies and TV series have become one of the ways to live emotions, feel the experiences of other people, see how the world is changing and just watch the picture as an aesthetic component. I also keep a list of watched movies, TV series, cartoons with reviews and ratings on them. It has helped me a lot in the development of self-organization. Moving to Poland was also key, which allowed me to cover even more films and TV series. I can't say it's just a hobby, it's been a part of my life for more than 10 years.

Languages

Russian, Belarusian
Native language
Polish
Elementary
A2
English
Advanced
C1

Timeline

Marketing Development Representative

SplitMetrics
12.2022 - Current

Senior Sales Development Representative

SplitMetrics
06.2022 - 11.2022

UGC Creator

Fiverr
02.2022 - 08.2023

Lead Generation Specialist

Mobecls
10.2020 - 06.2022

Social Media Marketing Manager

Freelance
06.2020 - Current

Marketing Bachelor Degree - Marketing in PR, ECommerce

Belarusian State University

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Maryia Shapavalava