Summary
Overview
Work History
Education
Skills
Certification
LNGG
Timeline
Hobbies and Interests
Training
Disclaimer
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Marzena Budzinska

Summary

Result oriented marketing professional with 20+ years of versatile exposure in Digital Marketing Planning/Execution, Development of Marketing Plans and execution. Creative strategist having ability to roll out and implement innovative corporate strategies to generate value for stakeholders. Capable of defining business mission and integrating resource strengths to deliver impeccable performances aligned to overall objectives. Experience in digital marketing in B2B and B2C in multiple industries. Awarded 3M HIPO (high potential status) in 2016.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Integrated Marketing IMP Product Owner & Team Lead

3M EMEA Poland
08.2019 - Current
  • Team Leadership: Provides direction, guidance and support to team members, fostering a collaborative and productive work environment.
  • Performance management: adhere to provided performance metrics targets, setting clear expectations, conducting regular evaluations of metrics, and provide feedback to team members to help them continue to achieve their goals. Support the professional growth and development of team members through training, mentorships, and skill-building opportunities (stretch projects).
  • Stakeholder communication: Collaborates with stakeholders in DO teams (MA, IMP, Web, global teams) to ensure alignment of initiatives with overall objects and strategies while allowing for seamless integrations/interactions with business and Digital Operations Teams. Keeping them informed, addressing concerns, and managing expectations.
  • Demand Management: Work with Marketing Services Leader, Scrum Master and key business stakeholders to understand and plan demands, including the accountability of demand vs. capacity to ensure optimal utilization of resources. Own the product backlog and sprint backlog, have a comprehensive understanding of all campaigns in the sprint and represents PMs in sprint events.
  • Escalation point: act as the escalation point for any issues or challenges faced by the team, working to resolve any conflicts, and ensuring timely resolution of issues. Additionally, acting as the point of escalation for the business teams for any conflict or issues that may arise in relation to IMP Campaigns.
  • Quality assurance: Ensure the quality and accuracy of IMP processes, campaigns, and data, implementing best practices and conducting regular audits.
  • Training: Provide training on IMP processes to DO, BG and AMC members and external providers
  • Continuous improvement: Identify and implement opportunities for process improvements to drive innovation and efficiency. Collaborate with and/or be the representative of the different teams (DO, BG, external providers) and work with the optimization group for prioritization and global alignment.
  • Legal/Compliance and Regulatory: ensures the team follows all legal, compliance and regulatory requirements for IMP campaigns.
  • Lead training sessions for PMs as well as supported AAPs with strategy and KPIs set up

Marketing Manager CEE Region

Cisco Systems
06.2018 - 08.2019
  • Create and execute a marketing plans to support business strategy and objectives in line with Customer First approach
  • Develop and implement comprehensive marketing strategies to enhance brand visibility and market positioning.
  • Ensure the omnichannel approach in user journey across online and offline activities
  • Measure, report to stakeholders and optimise the marketing activities in priority countries
  • Built and sustained a strong relationship with the regional sales teams
  • Collaborate with channel partners on joined marketing initiatives
  • Analyze market trends and consumer data to identify growth opportunities and inform strategic decisions.
  • Manage multi-channel campaigns utilizing digital marketing tools, including SEO, SEM, and social media platforms.

Digital Content and Campaigns Lead

PSD WE 3M UK
02.2015 - 06.2018
  • Create a full calendar plan for the digital marketing mix and setting the direction on what will be delivered by category (web content, demand generation campaigns, ecommerce activities)
  • Communicate Pan European digital marketing plans to regional marketing teams to ensure buy in & appropriate support for execution
  • Co-create strategies with the business Stakeholders and DO and coordination execution of the online campaigns across WE
  • Work with a mix of marketing agencies / WE teams to both build & execute central demand generation campaigns
  • Coordinated the development of on-line and off-line assets relevant to new product launches / key programmes in collaboration with Portfolio Managers, Marcomms and technical team and in line with country/EU PSD Marketing Plan
  • Development of EU master content in cooperation with MA, Web Ops, Portfolio Managers, technical teams and country marketers
  • Planning and execution of marketing calendar/budget for integrated marketing programs
  • Work with the Portfolio teams, Strategic Key Accounts / TND teams on new market opportunities to drive sales
  • Understand the Share of Voice (SOV) analysis and support eCommerce execution plans with the regional partners and Amazon to grow share of on-line sales
  • Share good practise and ensured WE PSD stakeholders engagement in digital marketing area
  • Tracking of marketing ROI, ensuring optimisation of the campaigns’ key metrics

Digital Branding Specialist EMEA

Kingston Technology
07.2014 - 01.2015
  • Assign budget to educational and traffic driving digital campaigns increasing awareness and impressions of Kingston, its products and partners in the digital space, plus the implementation thereof
  • Manage digital campaigns across EMEA region
  • Supervise the company’s relationship with partnered agencies in the EMEA region
  • Cooperate with different departments to identify digital branding opportunities with retail partners
  • Analysis, report drafting and presentation of the success of the campaigns for HQ team and partners
  • Improve the user interface for campaigns involving internal and external stakeholders in terms of user-friendliness, channel integration and the use of the “Buy Now” button
  • Liaise with Amazon Media Platform for EMEA region, measurement of the campaign results

Marketing Executive UK and Europe

UTTR LLC/GMTB
05.2013 - 01.2014
  • Contribute to and developing digital marketing plans and strategies for the UK & Europe (Turkey, Romania, Croatia, Austria) and execution thereof
  • Manage the production of marketing materials
  • Perform ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve, monitoring competitor activity
  • Develop and build relationships with key clients, CRM management
  • Brand management with partners (co – marketing, white label)
  • Support sales teams on marketing requirements, produce briefing papers, reports and presentations
  • Support the Marketing & Communications Manager and Business Development Teams on special events such as press releases, exhibits, product or service fairs, and opening of global branches
  • Successfully developed and launched integrated, multi-channel print, web, direct and e-marketing campaigns, worked on CRM project together with outsourced company

Marketing Manager

Vattax Ltd
01.2009 - 10.2012
  • Company Overview: Accountancy, Payroll, Audit, Law, IT outsourcing company
  • Managing corporate marketing and communication functions, brand management, PR, media relations, corporate positioning, product launches, advertising, online campaigns, sales collateral and tradeshow marketing
  • Preparation of budget and further control of expenses, payment acceptance, creating and analyzing reports on the work of marketing and sales team for the Management Board
  • Dealing with on-going/ad hoc enquiries from new clients, managing relationships and communication of new activities, promotions with existing customers, suppliers and distributors
  • Managing relationships and communication, promotions with existing and prospective customers

Marketing Specialist

Holiday Inn Warszawa – Jozefow
01.2007 - 12.2008
  • Manage Marketing activities related to opening of the new hotel incl. grand opening, launch of new services, creation of the website and coordinating production of all collaterals. Management of Online Campaigns (PPC and SEO) and Social Media.

Marketing and PR Specialist

Fischer Air Polska
01.2004 - 12.2006
  • Company Overview: Airline
  • Responsible for developing marketing strategy, preparation and implementation of the marketing budget, cooperation with advertising agencies, planning and carrying out activities related to building corporate image and communication with the market.
  • Preparation of events, press conferences and materials for journalists, working with media (radio, press, television, internet) and news agencies, managing relationship with existing customers.

Education

Master’s Degree - International Relations

Warsaw University

Level 6 - Professional Digital Marketing

Chartered Institute of Marketing
UK
03-2025

Skills

  • Online/Ecommerce Marketing Strategies
  • Web & Print Content Development
  • SEO & PPC Optimization
  • Social Media Marketing & Networking
  • Online Campaigns and Analysis
  • Sales Collateral & Support
  • Public & Media Relations
  • New Product Introductions
  • Product Positioning & Branding
  • Corporate Communications
  • Project Management

Certification

  • 2012 Certificate – Qualification in leadership and management issued by Institute Leadership & Management in London
  • 2010 Professional E-business manager – Interactive Advertising Bureau
  • 2009 Offensive selling techniques Training – MCS

LNGG

Language: Polish, English, Russian – basic, German – intermediate

Timeline

Integrated Marketing IMP Product Owner & Team Lead

3M EMEA Poland
08.2019 - Current

Marketing Manager CEE Region

Cisco Systems
06.2018 - 08.2019

Digital Content and Campaigns Lead

PSD WE 3M UK
02.2015 - 06.2018

Digital Branding Specialist EMEA

Kingston Technology
07.2014 - 01.2015

Marketing Executive UK and Europe

UTTR LLC/GMTB
05.2013 - 01.2014

Marketing Manager

Vattax Ltd
01.2009 - 10.2012

Marketing Specialist

Holiday Inn Warszawa – Jozefow
01.2007 - 12.2008

Marketing and PR Specialist

Fischer Air Polska
01.2004 - 12.2006

Master’s Degree - International Relations

Warsaw University

Level 6 - Professional Digital Marketing

Chartered Institute of Marketing

Hobbies and Interests

I have a keen interest in travelling to new places, experiencing different cultures and foods. I also enjoy spending time outdoors with my family and friends. My latest favourite activity is yoga and gardening.

Training

Software: Adobe Illustrator, Photoshop, Qlick View and several content management and CRM systems, Sales Force, Adobe Analytics, Google Adwords , Power BI

Disclaimer

Wyrażam zgodę na przetwarzanie moich danych osobowych zawartych w mojej ofercie pracy dla potrzeb niezbędnych do realizacji aktualnego oraz przyszłych procesów rekrutacji (zgodnie z Ustawą z dnia 29.08.1997 roku Ochronie Danych Osobowych; tekst jednolity: Dz. U. z 2002r. Nr 101, poz. 926 ze zm.).

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