Marzena Kulis
Krakow. Poland
Summary
Forward-thinking, authentic senior executive with proven record of accomplishment in healthcare during 24-year career. Driven and ambitious change leader, passionate about growth and diverse talent development with demonstrated track record of achievement. Always looking for solutions and not afraid to transform businesses. Known and appreciated for being inclusive, positive and ethical leader encouraging open and transparent communication.
Overview
29
29
years of professional experience
Work history
VP, Strategy and Market Development EMEA
Johnson & Johnson MedTech
Krakow
07.2024 - Current
- Member of EMEA Regional Leadership Team and Commercial Operating Council
- Leading EMEA Strategic Capabilities and Transformational projects: Transcend, Butterfly, DSP
- Leading 5 Centers of Excellence across EMEA: (1) Insights, Data and Analytics, (2) Pricing & Tender Excellence, (3) Digital Solutions, (4) Omnichannel and Inside Sales, (5) Capital Management & Service Center
- Establishing AI hub to support business operations in EMEA
Managing Director, VP for Medical Devices MEA
Johnson & Johnson
Dubai, United Arab Emirates
11.2022 - 07.2024
- Led region consisting of 64 markets across Middle East and Africa and profitable business over 400M USD
- Member of EMEA Regional Leadership Team for MedTech
- Increased organizational footprint across region and delivered strong business results (double digit growth)
- Transformed organizations and business models in multiple geographies
- Managed diverse GTM models: direct, hybrid and distributors
- Expanded and strengthened diverse talent pool.
Managing Director, VP for Medical Devices ME
Johnson&Johnson
Dubai, UAE
06.2019 - 11.2022
- Defined and executed profitable business growth strategy across 16 markets.
- Successfully led organization through external and internal changing environment and serves on Industry Association Board.
- Expanded and strengthened diverse talent pool.
- Developed and led successful business culture focused on performance, high engagement, DE&I and alignment with purpose.
- Pursued highest standards of quality, compliance and ethics.
Managing Director, VP for Medical Devices CEE
Johnson&Johnson
Warsaw, Poland
10.2015 - 07.2019
- Led transformation of CEE region, 19 markets, to highest performing region in EMEA, from growth and improved profitability perspective.
- Developed highly performing organization that continues strong legacy, achieving double digit growth for consecutive 4 years.
- Served at Trade Association Board, AmCham and other industry groups.
- Critically strengthened ethics and compliance in the region.
General Manager
Johnson&Johnson
Warsaw, Poland
09.2013 - 10.2015
- Led Medical Devices compliant business growth in Poland and Baltic States
- Accountable for full direct P&L for 80m USD business
- Ensured organizational growth and business development
- Led merger and integration of Synthes and Johnson & Johnson
- Successfully managed distributors in Latvia, Estonia and Poland
Country Manager
Pfizer
Zagreb, Croatia
12.2009 - 09.2013
- Led Pfizer organization in Croatia and in Bosnia and Herzegovina (over 75 colleagues in both organizations) and revenue of over 50 million USD
- Developed new go-to-market model in B&H
- Full direct P&L responsibility for Pfizer business in Croatia and B&H
- Managed relationships with key customers: government, KOLs, distributors, pharmacies
- Led several regional projects, including e.g. Talent Development and strengthening Organizational Capability
Business Unit Director
Pfizer
Warsaw, Poland
01.2008 - 12.2009
- Managed largest Business Unit with sales force (over 120 SRs and DMs) in 2 therapeutic lines: cardiovascular and respiratory
- Managed strategic alliance between Pfizer and Boehringer Ingelheim
- Build up respiratory business from scratch
- Managed Marketing and marketing strategies
- Direct P&L responsibility
- Led 2-year organizational change project to create Customer Centric Organization
Government Affairs and Market Access Director
Pfizer
Warsaw, Poland
04.2005 - 01.2008
- Led government and public institutions relations and health policy dialogue
- Led communication, PR, CSR and private sector engagement projects
- Led development of pricing and reimbursement strategies resulted in achieving access for over 10 products across portfolio
- Created professional associations and Patient Advocacy Groups strategies
Human Development Operations Officer
The World Bank
Warsaw And Washington DC
03.1999 - 04.2005
- Managed WB Health Projects in Poland, Lithuania, Latvia, Slovakia and Slovenia
- Led design, coordination and execution of activities under several research projects in Poland, sub-region and region of Europe and Central Asia
Consultant on Health Policy and Finance
Harvard & Jagiellonian Consortium for Health, Foundation of Public Health
Krakow, Poland
10.1996 - 02.1999
Education
Executive Training - Healthcare management
Harvard School of Public Health
Boston, USA08.1997
Master of Science - Business Administration
School of Business, Stockholm University
Stockholm, Sweden05.1997
Master of Science - Finance and Banking
University of Economics
Krakow, Poland05.1997
Skills
- Strategic thinking
- Growth mindset
- P&L management
- Change management
- Organizational redesign and development
- Talent development
- Clear communication and approachability
- Ethics and transparency
Languages
Polish
Native language
English
Master or proficient
C2
Croatian
Master or proficient
C2
Russian
Elementary
A2
French
Beginner
A1
Timeline
VP, Strategy and Market Development EMEA
Johnson & Johnson MedTech
07.2024 - Current
Managing Director, VP for Medical Devices MEA
Johnson & Johnson
11.2022 - 07.2024
Managing Director, VP for Medical Devices ME
Johnson&Johnson
06.2019 - 11.2022
Managing Director, VP for Medical Devices CEE
Johnson&Johnson
10.2015 - 07.2019
General Manager
Johnson&Johnson
09.2013 - 10.2015
Country Manager
Pfizer
12.2009 - 09.2013
Business Unit Director
Pfizer
01.2008 - 12.2009
Government Affairs and Market Access Director
Pfizer
04.2005 - 01.2008
Human Development Operations Officer
The World Bank
03.1999 - 04.2005
Consultant on Health Policy and Finance
Harvard & Jagiellonian Consortium for Health, Foundation of Public Health
10.1996 - 02.1999
Executive Training - Healthcare management
Harvard School of Public Health
Master of Science - Business Administration
School of Business, Stockholm University
Master of Science - Finance and Banking
University of Economics
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