Mateusz Bazydlo
Warsaw,Poland
Summary
Communication Manager with 5+ years of experience in media management and planning, specialising in integrated strategies for global FMCG, e-commerce and electronics brands. Strong analytical skills turn data into actionable insights, improving media ROI and supporting sales and market share growth. Experienced in leading cross‑channel campaigns and in partnering with marketing, e‑commerce and sales teams. Committed to driving innovation and measurable results through strategic, data‑driven media campaigns.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
Work history
Communication Manager
Wavemaker
Warsaw, Poland
2025.11 - Current
- Leveraged MMM analysis to refine media mix, resulting in a 12% improvement in advertising effectiveness.
- Manage end‑to‑end campaign activations, from brief and strategy through creative review, media planning, execution, optimisation and post‑campaign reporting.
- Oversaw cross‑channel communication strategy for leading FMCG and consumer brands, managing an annual media budget of approximately $35M and focusing on optimizing ROI across multiple platforms.
- Streamlined marketing processes through the introduction of automation tools, improving campaign efficiency by 20% and reducing overhead costs.
- Drove a 15% year-over-year increase in brand awareness by curating custom content and engaging experiences in collaboration with brand teams.
Senior Communication Planner
Wavemaker
Warsaw, Poland
2024.11 - 2025.10
- Managed end‑to‑end cross‑channel media planning for multi‑market campaigns, aligning activity with both brand and commercial objectives and contributing to a 25% improvement in overall campaign ROI.
- Worked closely with client brand, product and trade marketing teams to translate business goals into actionable communication plans and channel strategies.
- Analyzed campaign performance and market data; recommended optimizations that delivered 20% improvements in key campaign metrics for several major launches.
- Prepared structured post‑campaign evaluations, clearly linking cross‑channel media activity to business outcomes and using the findings to guide annual planning and partner contract renewals.
Communication Planner
Wavemaker
Warsaw, Poland
2023.04 - 2024.10
- Planned and executed digital and social media campaigns that drove a 20% uplift in website traffic and increased online interactions across assigned brands.
- Developed audience and placement recommendations using platform data, improving CTR and engagement rates by 15% on test campaigns.
- Coordinated creative assets and technical specs, reducing launch delays and implementation errors for digital flights.
- Assisted in testing new formats and bidding strategies, creating a library of learnings used to guide future digital activations.
Communication Planner
PHD
Warsaw, Poland
2022.05 - 2023.03
Junior Media Planner
Starcom
Warsaw, Poland
2021.02 - 2022.05
Education
Master of Science - Marketing
University of Warsaw
Warsaw, Mazovia 2020.10 - 2022.07
Bachelor of Arts - Marketing
University of Gdansk
Gdansk 2017.10 - 2020.07
Skills
- Microsoft Office
- Digital Marketing
- Project Management
- Media Strategy
- Google Analytics
- Global Web Index
- TGI
- Brand Development
- Media Planning
Languages
English
Fluent
Polish
Native
Timeline
Communication Manager
Wavemaker
2025.11 - Current
Senior Communication Planner
Wavemaker
2024.11 - 2025.10
Communication Planner
Wavemaker
2023.04 - 2024.10
Communication Planner
PHD
2022.05 - 2023.03
Junior Media Planner
Starcom
2021.02 - 2022.05
Master of Science - Marketing
University of Warsaw
2020.10 - 2022.07
Bachelor of Arts - Marketing
University of Gdansk
2017.10 - 2020.07