Mateusz Bazydlo

• Successfully managed key accounts, contributing to a 110% year-over-year increase in media spend on proprietary media, significantly enhancing client profitability.
• Reduced campaign costs by 10–15% through the implementation of advanced optimization tools and automation processes.
• Improved client satisfaction scores by 4 percentage points through effective relationship management and strategic execution.
• Mentored Associates and Senior Associates, fostering professional growth and enhancing team collaboration.

Communications Planner | 4/2023 – 10/2024

• Designed and executed A/B testing frameworks for campaigns, optimizing subject lines, visuals, and targeting, resulting in a 25% increase in engagement rates and a 15% boost in conversion rates.
• Led strategic planning initiatives, including audience segmentation, budget allocation, and channel strategy development, driving measurable results for clients.
• Won three high-profile pitches, securing major projects and increasing agency revenue.

• Played a key role in winning a critical pitch, enabling the expansion of client operations to six new markets.
• Developed and managed integrated communication campaigns across digital, influencer marketing, and social media channels, achieving a 30% improvement in audience engagement.
• Oversaw day-to-day campaign execution, ensuring delivery on KPIs and addressing issues proactively.
• Increased account scope by adding three new divisions to client services, driving additional revenue streams.

Junior Communication Planner | 9/2021 – 5/2022

• Conducted advanced A/B testing on ad placements and messaging formats, increasing click-through rates by 18% and reducing cost-per-click by 12%.
• Conducted detailed analyses of historical data and market trends to optimize channel allocation, improving campaign efficiency by 20%.
• Supported the development of strategic approaches by delivering actionable insights based on in-market opportunities and historical performance.

Media Assistant | 2/2021 – 8/2021

• Coordinated with internal teams and external vendors to streamline campaign workflows and meet deadlines.
• Monitored campaign performance and prepared comprehensive reports for stakeholders.
• Optimized campaign costs, reducing expenses by 15% while increasing ROI across advertising activities.