Mateusz Kołodziejski
Warsaw
Summary
I am an entrepreneurial marketing executive who specializes in developing tech companies. My background includes experience and expertise in programmatic, digital marketing, analytics, marketing automation, content development, SEO, SEM, email, social media, and account-based marketing (ABM). I am particularly strong in building top-performing teams of talented marketing professionals while being able to articulate & disseminate the value proposition for complex technology such as deep learning AI.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Head of Marketing & PR
RTB House
11.2019 - Current
- Developing a comprehensive marketing strategy for the organization and for new and existing products on 70+ markets
- Setting and administering an annual global marketing budget
- Managing a team of 30+ marketing & PR experts located in Warsaw, New York, São Paulo, and Singapore
- Providing guidance and development opportunities for team members
- Reporting to the COO
HQ Marketing Team Manager
RTB House
04.2019 - 10.2019
- Co-creating global marketing & PR road-map and translating it into actionable operations
- Implementing Account-Based Marketing (ABM) strategy across the company
- Developing plans, budgets, timeframes, and procedures for cross-regional and strategic marketing projects on 70+ markets
- Managing HQ Marketing Team consisting of 5 marketing experts leading strategic marketing projects
- Reporting to the Head of Marketing & PR
Marketing Project Manager
RTB House
10.2018 - 03.2019
- Planning, executing and evaluating strategic projects included in product communications strategy
- Coordinating workflow with business partners and company vendors on multiple markets
- Conducting analysis, identifying process gaps and providing recommendations for optimization
- Supporting regional marketing teams in knowledge sharing and implementing best practices
- Reporting to the Head of Product Communications
Head of Digital Marketing
Liber Finance Group
03.2018 - 09.2018
- Developing and executing cross-market marketing strategy (Scandinavia, Baltics, Poland, and Singapore)
- Working closely with Executives and Managing Directors on the concepts and positioning of new FinTech products
- Planning and executing digital marketing budget (up to 100 000 EUR monthly)
- Leading a multinational team of 6 digital marketing experts
- Reporting to the CEO
Digital Marketing Manager CE
Liber Finance Group
07.2017 - 02.2018
- Executing digital marketing strategy for CE markets (Scandinavia, Baltics, and Poland)
- Introducing new FinTech products to CE markets
- Planning and executing digital campaigns (social media, display, Google AdWords, SMS, emails)
- Leading content marketing team
- Managing digital marketing budget for the Polish market
Digital Marketing Manager
ITMAGINATION
03.2017 - 06.2017
- Leading the development of B2B and B2E digital marketing strategy for key markets (Poland, Nordics, Germany, USA)
- Establishing CRM mechanism and developing company's own CRM solution
- Managing digital marketing budget
- Best practices and knowledge sharing within Microsoft Partners Network
- Leading digital marketing team of three
Content Manager
ITMAGINATION
08.2016 - 02.2017
- Leading development of inbound marketing strategy
- Implementing HubSpot, acknowledged B2B marketing automation tool
- Co-creating ITMAGINATION new visual identity and brand positioning
- Running highly targeted campaigns on LinkedIn, Facebook, and Google AdWords aimed at generating B2B and B2E leads
- Setting KPI's and measuring campaigns effectiveness utilizing Google Analytics, HubSpot, Brand24
Digital Marketing Expert
LOT Polish Airlines
11.2015 - 07.2016
- Leading the development of digital marketing strategy and plans across key markets (Poland, CEE, Western Europe, North America, Japan) towards individual and business customers
- Implementing brand's new positioning in the digital area
- Managing social media budget
- Supervising digital campaigns in close cooperation with E-commerce, Product, and Sales departments
- Leading social media marketing team of two
Junior Brand Manager (Digital)
LOT Polish Airlines
08.2015 - 10.2015
- Optimizing company's existing digital assets through data analysis, benchmarking, monitoring competitors' actions and audience identification
- Analyzing, recommending and developing new interactive solutions to be implemented in company's digital activities
- Supervising digital campaigns in close cooperation with Ecommerce, Product and Sales departments
- Being a member of company's Crisis Unit responsible for social media communication
- Cooperating with digital agencies, media houses and business partners (Facebook, Google)
Digital Marketing Specialist
Kompania Piwowarska S.A. (SABMiller Group Ltd.)
11.2013 - 07.2015
- Planning, implementing and evaluating digital campaigns on owned and paid media for Beerlovers.pl and brands from Kompania Piwowarska's portfolio
- Analyzing, recommending and developing new interactive solutions to be implemented in Tyskie, Książece, Green Mill brands' activities in social media, websites and others digital platforms
- Optimizing websites and mobile apps in terms of SEO, usability and user experience
- Developing Beerlovers.pl gamification system and searching new ways to engage beer drinkers community
- Supporting brands within creating digital strategies
Interactive Marketing Assistant/Editor
Gram.pl (Action S.A.)
12.2012 - 10.2013
Project Coordinator
Warsaw City Hall
02.2010 - 11.2012
Analyst Assistant
WYG Group
11.2009 - 01.2010
PR & Marketing Assistant
CD Projekt RED
03.2009 - 06.2009
Education
Master's Degree in Political Science -
Warsaw University
06.2010
Certification
- ABM Certification - ITSMA
- ABM Certification: Advanced - Demandbase
- Modern Marketing: Content, Automation, and Analytics to Drive Growth - Kellogg School of Management | Northwestern University
- Google AdWords Certificate - Google
- Inbound Marketing Certificate - HubSpot
- Basic Web Developer Course (100h) - ALX.pl
- Certificate in Advanced English - Cambridge English Language Assessment
Languages
English - full-working proficiency
Russian - advanced
French - beginner
Timeline
Head of Marketing & PR
RTB House
11.2019 - Current
HQ Marketing Team Manager
RTB House
04.2019 - 10.2019
Marketing Project Manager
RTB House
10.2018 - 03.2019
Head of Digital Marketing
Liber Finance Group
03.2018 - 09.2018
Digital Marketing Manager CE
Liber Finance Group
07.2017 - 02.2018
Digital Marketing Manager
ITMAGINATION
03.2017 - 06.2017
Content Manager
ITMAGINATION
08.2016 - 02.2017
Digital Marketing Expert
LOT Polish Airlines
11.2015 - 07.2016
Junior Brand Manager (Digital)
LOT Polish Airlines
08.2015 - 10.2015
Digital Marketing Specialist
Kompania Piwowarska S.A. (SABMiller Group Ltd.)
11.2013 - 07.2015
Interactive Marketing Assistant/Editor
Gram.pl (Action S.A.)
12.2012 - 10.2013
Project Coordinator
Warsaw City Hall
02.2010 - 11.2012
Analyst Assistant
WYG Group
11.2009 - 01.2010
PR & Marketing Assistant
CD Projekt RED
03.2009 - 06.2009
Master's Degree in Political Science -
Warsaw University
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