MERT DURALI
Account Manager
Lubicz, Krakow
Summary
Talented Account Manager proficient in customer relations, sales and strategic planning. Demonstrated strong track record of success in highly competitive market setting. High-level sales cycle knowledge and excellent communications skills enabled achievement of challenging goals. Effectively promote products and increase revenue by connecting with customers and recommending target offerings. Organized, adaptable and knowledgeable about preparing displays and assisting customers. Drive customer loyalty by providing friendly and skilled support.
Overview
7
7
years of post-secondary education
7
7
years of professional experience
Work History
Web Implementation Specialist
at Cognizant on behalf of Google
Krakow
02.2021 - Current
- Drove operational improvements which resulted in savings and improved profit margins.
- Explained complex, technology-related issues in basic, understandable terms to clients.
- Focused solutions on industry-specific workflow, client base and protocols, tailoring implementations to client needs.
- Assisted account executives with strengthening client relationships through targeted solutions.
- Actively used all Google PPC products and Salesforce.com
Freelance Business Consultant
at AlphaSights
10.2019 - 12.2020
- Worked flexible hours; night, weekend, and holiday shifts.
- Assisted 3 projects in total during the process; Tractor Business Distribution Channel System, Marketing Strategy for Tractor Business in EMEA, Establishment of Dealer Sales Network for Tyre Business
- Drove revenue through effective sales strategy while evaluating and correcting profit loss areas .
- Cultivated member loyalty by delivering flawless service to foster client retention.
- Implemented new 3S dealership system(Sales, Spareparts, Service), resolved performance issues and expanded processes to meet diverse needs(Tyre Business).
- In order for tractor dealers to make more profit, strategic tractor horsepowers were recommended based on location and product produced(EMEA).
SMB Account Manager
at TTEC on behalf of Google
Krakow
01.2019 - 01.2020
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Closed average of 400 sales calls each quarter.
- Forged and nurtured impactful relationships with customers to cultivate loyalty, boosting customer satisfaction ratings 92%.
- Serving (average 5) customers a day, assisting English and non-English speaking customers in Europe with orders that led to 96% of successful purchases.
- Selected as 1 of the high-achieving talents, based on leadership potential (4th place ranked).
- Assisted 2 promising peers/candidates as mentor.
- Actively used Salesforce.com, Googleads & Google Analytics.
Territory Sales Account Manager
at Michelin
Istanbul
12.2017 - 12.2018
- Established successful account relationships with buyers and opinion leaders by building rapport and maintaining consistent communication.
- Increased volume business with existing accounts 15% through ''mass order'' and ''dealer joint order management''.
- Generated continuous customer referrals by delivering exceptional sales support, sustaining consistent revenue and improving Marmara region-care market share.(Proven on Salesforce.com)
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.(An account was created in salesforce for each customer, and tire measurements were entered instantly.)
- Identified opportunities for growth within Marmara territory and collaborated with sales teams to reach sales goal.(Opportunity section on Salesforce Sales module)
- Exceeded regional annual sales target by 7.65%.
- Organized promotional events and interacted with community to increase sales volume.
- Created effective strategies to target new markets after researching and analyzing competitor behavior.
- The most important, demonstrated respect, friendliness and willingness to help wherever needed.
Marketing Manager
at Kubota Corp
Istanbul
05.2016 - 12.2017
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
- Pursued certification in ''Marketing for Sales'' to improve creative sales skills and ability to influence decision-makers.(Germany - Hanover, Agritechnica 12-18.11.2017)
- With demonstration days project, the sales team was supported by 1.78% of the total sales.(Visited 8 different city)
- Played an important role in increasing the market share from 3% to 7% when he was transferred to Michelin.
- Managed and motivated sales team to increase revenue 0.88% in last 3 months of the year
- Helped the sales team as increase by 4% compared to the previous year by presenting the most sold tractor segments in the last 3 months of the previous years and in which city they were sold to the sales team statistically.
- Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
Trade Marketing Specialist
at L'Oreal
Antalya
09.2012 - 02.2014
- Helped develop opportunities of seasonal programs and strategies, including calendarizing marketing programs to achieve retail needs and maximize sell-through.
- Monitored and evaluated catwalk events and activities to measure effectiveness and recommend improvements.
- Measured marketing program effectiveness via regular monitoring of KPIs.
- Collaborated with product development team to effectively modernize and update promotions.
- Developed campaigns and specific marketing strategies for clients.
Research and Development Intern
Hisarlar Makina Sanayi
Eskisehir
06.2012 - 08.2012
- Supported research and development efforts to create new products, equipment and processes.
- Supported design and implementation of survey instruments such as telephone questionnaires to obtain study information.
- Collaborated with on-site directors, operations managers and supervisors on engineering projects.
Education
Bachelor of Science - Agricultural Engineering
Akdeniz Universitesi
Antalya 09.2008 - 06.2015
Skills
Strategic Account Development
Timeline
Web Implementation Specialist
at Cognizant on behalf of Google
02.2021 - Current
Freelance Business Consultant
at AlphaSights
10.2019 - 12.2020
SMB Account Manager
at TTEC on behalf of Google
01.2019 - 01.2020
Territory Sales Account Manager
at Michelin
12.2017 - 12.2018
Marketing Manager
at Kubota Corp
05.2016 - 12.2017
Trade Marketing Specialist
at L'Oreal
09.2012 - 02.2014
Research and Development Intern
Hisarlar Makina Sanayi
06.2012 - 08.2012
Bachelor of Science - Agricultural Engineering
Akdeniz Universitesi
09.2008 - 06.2015
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