Experienced IT Business Analyst and Salesforce Product Owner with a strong track record of delivering impactful solutions across banking, manufacturing, life sciences, and retail sectors. Proficient in agile methodologies, change management, stakeholder engagement, and product lifecycle ownership. Passionate about continuous learning and process optimization, with deep hands-on expertise in Salesforce Sales, Service, and Marketing Clouds, as well as OmniStudio and App Builder platforms.
Manufacturing Sector – Sales & Service Cloud Implementation (Mar 2024 – Present)
· Collaborated closely with business stakeholders to gather and validate requirements
· Facilitated discovery and solution design workshops
· Authored detailed user stories and functional specifications
· Proposed architectural solutions for custom implementations and integrations
· Created project documentation and user guides
· Led User Acceptance Testing (UAT) and coordinated defect resolution
· Supported change management and user adoption
Banking Sector – Final Phase of Implementation (Oct 2023 – Feb 2024)
· Analyzed existing business processes and gathered enhancement requirements
· Conducted stakeholder workshops and training sessions
· Provided post go-live support and hypercare assistance
Additional Role: Scrum Master
· Established and facilitated Scrum ceremonies and team collaboration practices
· Coached development teams and business users in agile principles
· Participated in successful pre-sales activities for Manufacturing Cloud and B2B Commerce
· Conducted workshops, created project documentation, and led demos
· Estimated and planned project phases
Proxy Product Owner Responsibilities:
· Managed product backlog and sprint planning
· Defined and refined user stories in close collaboration with stakeholders
· Owned roadmap for Sales, Marketing, and Service initiatives
· Gathered, clarified, and prioritized requirements across teams
· Maintained backlog, wrote user stories, and facilitated cross-functional collaboration
Key Salesforce Projects:
· Sales Cloud implementation for the insurance sector
· Service Cloud implementation for the retail sector
· Migration from Salesforce Classic to Lightning for manufacturing
· Regional CRM DevOps analysis in the pharmaceutical industry
Business Analyst / Product Owner Responsibilities:
· Collected and managed business requirements across full project lifecycles
· Led and facilitated stakeholder workshops and discovery sessions
· Defined and prioritized product backlogs in alignment with business goals
· Prepared detailed documentation including user stories and acceptance criteria
· Acted as liaison between technical teams and business stakeholders to ensure solution fit
Scrum Master:
· Coached clients in agile practices and frameworks
· Implemented and managed Scrum ceremonies for DevOps teams
Project Manager (supporting capacity):
· Supported project scoping and planning
· Helped communicate timelines, risks, and project updates to stakeholders
· Created analytical models (UML) and conducted requirements analysis
· Collaborated with developers and managed first module development
· Implemented and configured JIRA
· Documented new CRM module using Enterprise Architect
· Defined business requirements and functional specifications
· Coordinated development and testing with technical teams
· Delivered analytical support for business and development units
· Developed R-based models for digital campaign optimization
· Prepared data and client-facing presentations
· Created internal management reports and macroeconomic analyses
· Supported development of strategic materials