Michał Frasiński
Kraków,12
Summary
Dynamic International Brand Partnerships Director at Brainly with a proven track record in driving international sales strategies and managing cross-functional teams. Expert in recruitment processes and account management, I achieved a 75% revenue increase while fostering strong client relationships. Adept at crafting tailored go-to-market strategies to ensure competitive advantage.
Overview
10
10
years of professional experience
Work History
International Brand Partnerships Director
Brainly
Kraków
04.2025 - Current
- I coordinated cross-functional teams, including SDRs, AEs, CSs, and the Product team, to ensure the successful execution of client projects.
- I manage the end-to-end recruitment process, including the design and implementation of onboarding procedures, ensuring a smooth transition toward full employee autonomy.
- Spearhead international sales initiatives, and drive brand partnerships across multiple key markets.
- I lead the selection and successful launch of new sales markets, ensuring all strategic and operational foundations are in place to drive growth and performance. After Indian and Indonesian, I'm currently working on the Brazilian market.
- Develop and implement tailored go-to-market strategies for diverse regional demands.
- Utilize insights from market analysis to refine sales strategies for a competitive advantage.
- Collaborated with senior leadership to set long-term objectives for the company.
- Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
- Managed budgeting and financial planning processes for the organization.
Account director
Brainly
Kraków
02.2022 - Current
- I coordinated cross-functional teams, including SDRs, AEs, CSs, and the Product team, to ensure the successful execution of client projects.
- I actively mentored and collaborated with team members, fostering professional growth and a culture of teamwork.
- I built and nurtured relationships with key clients, driving a 75% year-over-year revenue increase while maintaining a 0% churn rate and revenue 10M PLN.
- I crafted and executed go-to-market sales strategies tailored to the unique needs and business cultures of each region I manage, including Poland, India, Indonesia, Romania, and Russia.
- I accurately forecasted sales trends and developed adaptive sales plans to address market shifts, ensuring continued growth and profitability.
- I set quarterly and yearly revenue targets, developed compensation plans for the direct sales team, and created pricing and yield strategies to support new international market monetization.
- I led global sales efforts for Brainly across key markets, including Poland, India, Indonesia, and Romania, and previously managed sales in Russia, demonstrating adaptability in diverse markets.
Business Consultant
Self-employment
Kraków
01.2020 - Current
- Built a comprehensive business strategy from the ground up for a 360 marketing agency. Developed their sales processes, recruited and onboarded a 4-person sales team, and created a predictable revenue model that generated 100,000PLN in monthly recurring revenue with 0% churn within a year.
- Consulted for a growing EdTech startup, leading the creation of a funding acquisition strategy for investors. Developed and executed the marketing and sales strategy, including customer persona development, value proposition communication, market analysis, and pricing strategies.
- Designed and implemented a market expansion strategy for a marketing agency’s Rich Media product, driving €80,000 in monthly recurring revenue from neighboring markets.
Sales Director
Realmadrid.pl
Kraków
08.2015 - Current
- I actively sought out major clients and established relationships with premier buyers aligned with the sales strategy, including Fortuna, STS, SuperBet, Player, and Canal+.
- I accurately forecasted future sales and developed adaptive sales plans to respond to ongoing market shifts.
- I represented the company at major industry events, conferences, trade shows, and expositions.
- I maximized company profit, achieving a 400% increase in profitability since I joined.
- I maintained churn at 7%, ensuring the effectiveness of the sales strategy.
- I developed sales strategies to keep the company competitive and innovative.
Sales supervisor
Brainly
Kraków
07.2015 - 02.2022
- I lead Brainly’s direct sales team and drive strategy creation and execution across the Russian, Polish, Indonesian, and Romanian markets, managing a team of 15 sales reps.
- I ensure smooth sales operations by scheduling tasks, assigning employees, and following up on their work results.
- I maintain the performance of the global sales staff by counseling, disciplining, and regularly appraising their job outcomes.
- I manage and coordinate strategic relationships with business partners to ensure their solutions meet our expectations and the needs of our clients.
- I develop strategic business plans and marketing programs to boost sales in designated market segments.
Education
Szkoła Zarządzania Sprzedażą (School of Sales Management)
12.2018
Master of journalism -
Małopolska Wyższa Szkoła im. Józefa Dietla w Krakowie
Kraków09.2015
Skills
- Leadership and management
- Recruitment process
- Account management
- International sales strategy
- Cross-market team supervision
- Online marketing
Languages
English
Hobbies and Interests
Travels, crime stories, gaming, football
Disclaimer
I hereby give consent for my personal data to be processed by [nazwa firmy] for the purpose of conducting recruitment for the position for which I am applying.
Languages
Polish
First Language
English
Advanced (C1)
C1
Timeline
International Brand Partnerships Director
Brainly
04.2025 - Current
Account director
Brainly
02.2022 - Current
Business Consultant
Self-employment
01.2020 - Current
Sales Director
Realmadrid.pl
08.2015 - Current
Sales supervisor
Brainly
07.2015 - 02.2022
Szkoła Zarządzania Sprzedażą (School of Sales Management)
Master of journalism -
Małopolska Wyższa Szkoła im. Józefa Dietla w Krakowie
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