Michał Kowal

Homa is a data-driven company dedicated to building tools that empower game creators to Make and Publish hit games with franchise potential. Focused on delivering solutions that enhance the creative process and support long-term game success.

• Leading product strategy for mobile app digital products, managing an international agile team.

• Driving product discovery—hypothesis creation, requirements, design, and scoping—with cross-functional teams.

• Leveraging diverse data sources (analytics, user feedback, A/B tests) to guide decisions and improve outcomes.

• Collaborating with data teams to design internal dashboards and tools supporting product visibility and scalability.

• Promoting a product-centric, data-driven culture aligned with long-term business impact.

BoomBit S.A. is an international developer and publisher of mobile games and one of the largest Polish companies in the industry

• Played a key role in BoomBit’s transformation into a scalable, product-oriented organization, supporting the company’s successful IPO journey.

• Led company-wide reorganizations to enhance agility and responsiveness, scaling cross-functional teams and improving delivery of digital products in the mobile games sector.

• Built and executed operational frameworks, product strategies, and go-to-market plans to support business growth and portfolio expansion.

• Championed data-informed decision making by introducing internal tools such as ROI forecasting models and campaign scoring solutions based on iOS SKAdNetwork data.

• Oversaw the full product lifecycle—from strategy to publishing—for a global portfolio of mobile digital products, ensuring alignment with business goals and user value.

• Ensured ongoing delivery, iteration, and support of high-performing digital products across app platforms.

• Oversaw production and publishing across the entire digital product portfolio, managing delivery from concept through release and post-launch support.

• Developed and executed product strategy, driving innovation and aligning product outcomes with business goals and market needs.

• Managed the company-wide product roadmap, balancing short-term priorities with long-term vision in a fast-paced digital environment.

• Led cross-functional collaboration between design, development, marketing, and analytics teams to ensure seamless, timely releases across global platforms.

• Managed development and publishing of nearly 30 mobile products, from concept to global release on iOS and Android platforms.

• Defined product vision, coordinated cross-functional teams, and oversaw end-to-end delivery across multiple fast-paced projects.

• Used analytics, market research, and user feedback to guide feature development, optimize KPIs, and improve product performance.

• Led release planning and publishing processes, ensuring timely launches and alignment with business goals.

• Developed and executed product strategies aligned with business goals and user needs, supported by data, market research, and user feedback.

• Defined product requirements, user stories, and feature specs, balancing input from stakeholders and cross-functional teams.

• Monitored KPIs and app performance to drive continuous improvement in engagement and monetization.

• Built strategic partnerships with major industry players, enhancing growth and product reach.

• Led product development and incubation for social, online, and mobile strategy games, ensuring successful delivery and market fit.

• Defined product goals, prioritized features, and coordinated with cross-functional teams to deliver on time and within scope.

• Acted as the main product owner throughout the lifecycle—handling planning, execution, and post-launch performance tracking.

• Represented the company at international trade shows, strengthening global partnerships and expanding business opportunities.

• Managed website content using CMS tools and coordinated publishing schedules.

• Wrote and edited articles, reviews, and news pieces focused on games and digital media.

• Handled basic project management and social media communication.