Michał Sierakowski

• Led the management of 12 loyalty programs and mobile applications with over 200,000 active users, achieving a 15% increase in user retention through personalized campaigns and advanced automation
• Spearheaded the design and launch of a new loyalty program and mobile app for 25 shopping centers, resulting in a 30% cost reduction
• Implemented and optimized customer data platforms (CDPs) to streamline data collection, enhance analytics, and ensure GDPR compliance
• Developed scalable data infrastructure in collaboration with engineering teams, enabling enhanced customer segmentation and targeting
• Conducted advanced customer behavior analyses, improving user identification and engagement metrics across digital and mobile channels
• Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
• Analyzed key performance indicators, continually refining tactics for maximum effectiveness.
• Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
• Fostered strong relationships with external agencies, vendors, and partners to ensure successful collaboration on joint projects.
• Managed digital advertising budgets, ensuring efficient allocation of resources for optimal ROI.

• Directed digital marketing strategies for five shopping centers, leveraging data-driven insights to boost customer acquisition and retention
• Launched loyalty applications compatible with Google Pay and Apple Wallet, increasing adoption rates by 15%
• Partnered with market research agencies (Gemius, Nielsen) to refine data analysis processes and enhance marketing effectiveness
• Integrated cross-platform marketing analytics, streamlining performance measurement and optimization efforts
• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
• Analyzed market trends to inform and adjust digital marketing strategies, staying ahead of industry shifts.
• Tailored marketing messages to different audience segments, improving relevance and engagement.
• Streamlined email marketing processes, achieving higher open and click-through rates.
• Negotiated with vendors and service providers to secure advantageous terms, reducing costs without compromising quality.
• Improved customer loyalty by developing engaging loyalty programs and personalized marketing initiatives.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

• Managed strategic relationships with leading media agencies (MEC, Mindshare), enhancing client campaign performance
• Designed and executed advanced e-commerce marketing solutions, including RLSA, DSA, and Shopping campaigns, driving revenue growth
• Facilitated early adoption of beta tools among clients, fostering innovation and improving online sales performance
• Increased revenue for the company through strategic upselling and cross-selling initiatives.
• Delivered sales presentations and pitches to clients, upper management and junior sales associates for demonstration.
• Boosted client satisfaction by effectively managing and resolving account issues.
• Sold new products and services and developed new accounts to maximize revenue potential.
• Developed long-lasting client relationships by providing exceptional customer service and support.
• Conducted regular reviews of each managed portfolio''s performance against objectives/targets – taking corrective action as necessary if any shortfalls were identified.

• Responsible for SEM (PPC projects) new business area. SEM team leader (5 persons in the team),
  Cooperation with A, B and C-levels of Clients and other external and internal stakeholders (agencies)
  
  Key Clients:
  
  e-Commerce:
  - Link 4 (lead generating campaigns for car insurance, travel insurance)
  - Vision Express (lead and sales generating campaigns)
  - Vectra - TV / internet cable operator (lead generating campaigns)
  
  Branding:
  - Samsung - project leader - permanent annual SEM campaigns + SEM strategies for all Samsung divisions (brand, mobile devices, tv, audio notebooks, print solutions, home appliances)
  - PZU (Mocno pomocni campaign - digital awarded campaign, employer branding campaign - Kura,
  - Mondelez - digital SEM strategies
  - USP Zdrowie (SEM strategies + campaigns for brands APAP, Gripex, Ibuprom, Stoperan, Acatar)
  - Novartis (SEM strategies + campaigns for brands Excedrin, Orofar, Otrivin, Theraflu)
  - Black Red White
  - Forum Film
  
  Key responsibilities:
  - Search Engine Marketing strategies
  - Strategic account and campaign planning
  - Creation of SEM campaigns (including keyword analysis, copy writing in Polish and English)
  - Coordination of local and international projects
  - Website analysis
  - Competitors analysis
  - Giving training sessions and SEM educational workshops to key clients (rated over standard by
  participants)
  - Cooperation with Google, external agencies and providers
• Optimized ad spend for maximum ROI with thorough keyword research and bid adjustments.
• Monitored industry trends to stay ahead of competitors, adjusting SEM strategies accordingly.
• Increased website traffic by developing and implementing strategic SEM campaigns.
• Leveraged advanced targeting options in Google Ads and Bing Ads platforms for precise reach of desired audiences.
• Developed a cohesive SEM strategy, integrating paid search, display advertising, and remarketing tactics.
• Collaborated with cross-functional teams for effective campaign coordination and goal alignment.
• Fostered strong relationships with clients through consistent communication about project status updates and achieved results.
• Managed multiple client accounts, ensuring successful campaign performance and client satisfaction.
• Established KPIs and benchmarks for evaluating success in achieving business objectives through SEM initiatives.
• Reduced cost per acquisition by implementing automated bidding strategies based on performance insights.
• Trained junior team members on SEM best practices, contributing to the growth of team expertise and skillsets.
• Researched and analyzed industry trends to inform search marketing strategies.

Responsible for SEM (PPC and SEO projects) new business area.
SEM team leader (3 persons in the team).
Cooperation with A, B levels of Clients and other external and internal stakeholders (agencies).

Key Clients:

e-Commerce:
- PKO Bank Polski (lead generating campaigns for products including: current accounts, loans mortgages)

Branding:
- Nokia
- General Motors (Opel, Chevrolet)
- Disney

Key responsibilities:
- Coordination of SEM & SEO network of agency's partners.

Responsible for strategy and operational implementation of projects for media houses:
- Carat Poland
- Vizeum Poland
and for iProspect.

- Team work and coordination of international projects with iProspect (Denmark – Jysk, Scandinavian
Airlines, Velux, UK – Nokia, Johnson & Johnson, Spain – General Motors – Opel, Stradivarius)

• Key Clients:
  
  e-Commerce:
  - Bank Pekao SA (lead generating campaigns for products including: bank accounts, mortgages, house mortgages)
  - Bank BPH (lead generating campaigns for products including: bank accounts and mortgages, credit cards)
  - GE Money Bank (lead generating campaigns for products: including car loans)
  - TVP (Telewizja Polska, Polish TV, campaign for interactive platform itvp.pl - lead genaration)
  - Electronic Arts (lead generation campaigns + branding campaigns)
  
  - Branding:
  - Nokia
  - Dell
  - Danone
  - Mars (Pedigree and Whiskas campaigns)
  - Skoda Auto (including famous Skoda Yeti SEM/TV campaign)
  - Fiat Auto Poland
  - Iberia Motor Poland (Seat),