Mikhail Golovach

• R&D of genres and niches for partner companies Homa Games.
• Genres in R&D: idle-arcade, hybrid, and hyper-casual products
• Successful achievement of KPIs set by partner companies every reporting period
• Conducting statistically significant A/B tests in each genre
• Improvement of business metrics for companies
• Business communication

https://play.google.com/store/apps/details?id=com.bastion.archers

• Successful Live-ops for the hybrid commercially successful product "Archers" by Azur Games
• Live-ops of a hybrid product with marketing expenses exceeding $1 million per month
• Data-driven project decision making Successful increase in Total LTV of a product
• A/B testing
• Product backlog management
• Balancing

Development of an Idle-Arcade product prototype

https://play.google.com/store/apps/details?id=builder.idle.landlord

• Successful commercial launch of a mobile utility.
• Creation and management of roadmap
• Team hiring
• Hypothesis testing, A/B testing, increasing ROAS from 40% to 240%
• Resolving complex situations with platform rules
• Developing advertising strategies within ad networks, and initiating all processes related to procurement.
• Manage marketing asset creation and optimization
• ASO optimization

https://play.google.com/store/apps/details?id=com.gameoverflow.Blockfield&hl=ru&gl=US

Successful commercial launch of the mobile online-shooter "Blockfield" & Azur Games

• 14,000,000+ installations
• Development planning and use of RICE/ICE methodologies, Value vs. Effort
• Project decision making based on data
• Creation and management of roadmap
• Team hiring
• Creating maps and levels in a mobile shooter game
• User acquisition experience in attribution channels Google Ads, Facebook
• Conducting A/B testing
• Analytics and hypothesis generation for successful product LTV growth