MONIKA ANTCZAK
London
Summary
Commercially driven performance marketing leader with 15+ years’ experience scaling e-commerce and retail brands across the UK. Proven record of delivering double digit revenue growth, optimising multimillion pound budgets and building award winning teams. Analytical, data obsessed and passionate about turning insight into commercial impact.
Digital leader with proven ability to manage and mentor digital marketing teams through periods of change. Expertise in driving digital transformation and achieving strategic goals. Extensive experience in strategy development and budgeting within agile, fast-paced environments.
Overview
20
20
years of professional experience
11
11
years of post-secondary education
Work history
Head of Acquisition
Moonpig Group, Experiences
04.2024 - 07.2025
- Strategy & Planning – Develop a multi channel acquisition roadmap aligned to annual revenue and growth targets
- Budget Ownership – Set, allocate and optimise annual media budgets to hit company goals.
- Channel Leadership – Direct in-house and agency teams to deliver best-in-class campaigns, creative and landing page optimisation.
- Performance Management - Build always-on test and learn programmes (bidding, audiences, creative, CRO) to improve conversion and lifetime value.
- Data & Insight - Own marketing attribution and MMM incrementality frameworks and champion data-driven decision making with
- Forecasting & Reporting - Produce weekly pacing and scenario forecasts, present insights and actions to ELT and Finance.
- Collaboration - Partner with Brand, CRM, Product and Technology to create joined-up customer journeys and maximise cross-sell/upsell.
- Team Development - Lead, mentor and recruit a high-performing team, define OKRs and professional growth plans.
- Innovation and Opportunities - Drive innovation and identify new growth opportunities by piloting emerging channels, technologies and partnerships.
Head of Digital Marketing
Ocado Retail
12.2022 - 02.2024
- Leading, managing and mentoring digital marketing and martech teams, and enabling them to work on innovative, data driven, customer first digital marketing campaigns while thriving in fast pace environment.
- Developing a digital marketing strategy for customer acquisition and sales growth.
- Working with the Senior Leadership Team on the business pillars, annual plans, and long term strategies.
- Defining and managing a multi-channel annual marketing budgets across full funnel, optimised towards customer acquisition, lifetime value and profitability goals.
- Introducing and implementing digital data input processes into our Marketing Mix Model, to help with multichannel attribution and incrementality.
- Driving new processes and ways of working within digital marketing team, and other trade, creative, and brand marketing functions.
- Utilising data driven insights to optimise digital marketing campaigns, track performance metrics, and identify opportunities for improvement and growth.
- Building strong relationships with external agencies and partners to ensure best practice, successful execution of campaigns, while testing new opportunities.
- Working closely with the Customer Research and Insights teams to understand customer behaviour and preferences, leveraging data to enhance digital marketing strategies.
- Staying up-to-date with industry trends and emerging technologies to drive innovation and maintain a competitive edge.
Digital Marketing Lead
Ocado Retail
04.2021 - 12.2023
- Managing and mentoring the biddable channels digital marketing teams.
- Developing and maintaining digital marketing budgets, ensuring optimal allocation of resources for efficient CPA, LTV and ROI.
- Monitoring and reporting on KPIs to meet targets efficiently and identify areas for improvement.
- Working closely and building strong relationship with Google and Meta partners.
- Stayed abreast of industry trends and best practices, continuously seeking opportunities to innovate and optimise digital marketing efforts.
Global Digital Marketing Manager
LK Bennett
10.2021 - 04.2022
Senior Digital Marketing Manager
Laithwaites Wine / Direct Wines
10.2017 - 07.2021
Digital Fundraising Manager
Alzheimer’s Society
06.2017 - 10.2017
Digital Marketing Manager
Christian Aid
05.2011 - 03.2017
Digital Marketing Specialist
The NSPCC
08.2009 - 05.2011
Marketing Manager
TradeDoubler
08.2008 - 05.2009
Marketing Manager
global3digital
04.2005 - 08.2008
Education
Diploma - International Trade
James Cook University
01.2003 - 01.2004
Master’s - Marketing and Management
University of Szczecin
01.1996 - 01.2001
High School - Mathematics and Physics profile
1st High School in Gorzow Wlkp
01.1991 - 01.1996
Skills
- Leadership and management
- Marketing strategy and innovation
- Budgeting and P&L oversight
- Performance marketing
- Multichannel media planning
- Ecommerce analytics
- Data reporting and insights
- Incrementality and MMM
References
References available upon request.
Timeline
Head of Acquisition
Moonpig Group, Experiences
04.2024 - 07.2025
Head of Digital Marketing
Ocado Retail
12.2022 - 02.2024
Global Digital Marketing Manager
LK Bennett
10.2021 - 04.2022
Digital Marketing Lead
Ocado Retail
04.2021 - 12.2023
Senior Digital Marketing Manager
Laithwaites Wine / Direct Wines
10.2017 - 07.2021
Digital Fundraising Manager
Alzheimer’s Society
06.2017 - 10.2017
Digital Marketing Manager
Christian Aid
05.2011 - 03.2017
Digital Marketing Specialist
The NSPCC
08.2009 - 05.2011
Marketing Manager
TradeDoubler
08.2008 - 05.2009
Marketing Manager
global3digital
04.2005 - 08.2008
Diploma - International Trade
James Cook University
01.2003 - 01.2004
Master’s - Marketing and Management
University of Szczecin
01.1996 - 01.2001
High School - Mathematics and Physics profile
1st High School in Gorzow Wlkp
01.1991 - 01.1996
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