Monika Urbanowska
Warsaw,14
Summary
Accomplished Head of Communications at USP Zdrowie Sp.zo.o. proficient in managing the reputation and image of the organization and building relationships both within and outside the organization. She led comprehensive communication strategies (internal and external), conducting educational campaigns dedicated to consumers, as well as many activities within the organization dedicated to employees, in the field of employer branding.
Overview
23
23
years of professional experience
Work History
Head of Communications
USP Zdrowie Sp.zo.o.
01.2021 - Current
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed public relations and public affairs initiatives, fostering a positive corporate image among stakeholders.
- Spearheaded crisis management efforts, mitigating potential damage to company reputation.
- Developed crisis management plans, preparing the organization to effectively handle unexpected events or issues affecting public perception.
- Boosted brand visibility by developing and implementing comprehensive communication strategies.
- Developed compelling content for various platforms, driving audience growth and engagement levels.
- Supported executive leadership with strategic counsel on communication matters impacting the business.
- Streamlined internal communications for enhanced collaboration and productivity within the organization.
- Enhanced employee engagement through targeted internal messaging and recognition programs.
- Negotiated contracts with external vendors for various services related to communications activities.
- Managed budgets for multiple projects simultaneously while ensuring cost-effective results delivery.
Communication&Corporate Brand Manager
USP Zdrowie Sp.zo.o.
06.2015 - 01.2021
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Enhanced brand recognition by developing and executing targeted campaigns.
- Led educational projects.
- Created and managed budgets to maximize brand reach and engagement.
- Wrote and distributed press releases to increase brand visibility.
- Coordinated internal communications.
Communications Manager
USP Zdrowie Sp.zo.o.
05.2014 - 06.2015
- Developed compelling content for company website and social media channels, driving user engagement.
- Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Evaluated existing communication strategies and made data-driven recommendations for improvement, resulting in increased overall effectiveness.
- Developed communications strategies to drive forward progress in public relations.
- Spearheaded employee engagement initiatives, fostering a positive workplace culture.
- Enhanced brand visibility by developing and implementing strategic communication plans.
- Developed and implemented of internal and external communication strategies.
PR Coordinator
USP Zdrowie Sp.zo.o.
09.2011 - 05.2014
- Coordinated internal and external communications.
- Writed press releases.
- Organized corporate events.
- Collaborated with various teams within the organization including the Management Board.
Senior Internet Communication Specialist
USP Zdrowie Sp.zo.o.
09.2010 - 09.2011
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Implemented and coordinated and executed online campaigns of brands.
Senior Media Specialist
USP Zdrowie Sp.zo.o.
07.2008 - 09.2010
- Implemented advertising campaigns for all USP Zdrowie's brands that drove measurable increases (TV, press, radio , outdoor and digital)
- Cooperated with media house to develop, implement and evaluate brand communication strategy.
Media Specialist
MGA (METRO Group A.G)
09.2001 - 07.2008
- First as an assistant and then as a media specialist, supported the team in planning and buying media - advertisements in press, radio and also in cooperation with the television media house.
- Negotiated the terms of media purchase, collaborating with publishers, radio brokers and radio stations directly.
Education
Diploma of Postgraduate Studies - Pedagogy
The Maria Grzegorzewska University
Warsaw, Poland09.2025
Marketing
The Chartered Institute of Marketing - Questus
Warsaw02.2009
Diploma of Postgraduate Studies - Public Relations
SGH Warsaw School of Economics
Warsaw11.2002
Master's Degree in Polish Studies - Polish Philology, Cultural Animation.
Warsaw University
Warsaw11.2001
Skills
- Crisis Management
- Internal and external Communications
- Corporate Communications
- Educational campaigns
- Relationsip Building
- Media and Public Relations
- Press releases
- Speech Writing
- Strateging Planning
- Project Management
Pedagogik, Psychology
I started my studies in the field of pedagogy with elements of psychology, so that I could get involved in helping children and young people in the future, for example, as part of a charity project.
Languages
Polish
Native language
English
Advanced
C1
German
Intermediate
B1
Timeline
Head of Communications
USP Zdrowie Sp.zo.o.
01.2021 - Current
Communication&Corporate Brand Manager
USP Zdrowie Sp.zo.o.
06.2015 - 01.2021
Communications Manager
USP Zdrowie Sp.zo.o.
05.2014 - 06.2015
PR Coordinator
USP Zdrowie Sp.zo.o.
09.2011 - 05.2014
Senior Internet Communication Specialist
USP Zdrowie Sp.zo.o.
09.2010 - 09.2011
Senior Media Specialist
USP Zdrowie Sp.zo.o.
07.2008 - 09.2010
Media Specialist
MGA (METRO Group A.G)
09.2001 - 07.2008
Diploma of Postgraduate Studies - Pedagogy
The Maria Grzegorzewska University
Marketing
The Chartered Institute of Marketing - Questus
Diploma of Postgraduate Studies - Public Relations
SGH Warsaw School of Economics
Master's Degree in Polish Studies - Polish Philology, Cultural Animation.
Warsaw University
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